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Convenience stores are eating fast-food chains’ breakfast

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Convenience stores are eating fast-food chains’ breakfast


A Wawa store is seen on May 29, 2024 in Washington, DC.

Kent Nishimura | Getty Images

Fast-food restaurants are losing breakfast customers to convenience stores.

Morning meal traffic to fast-food chains rose 1% in the three months ended in July, while visits to food-forward convenience stores climbed 9% in the same period, according to market research firm Circana.

“Over the long run, convenience stores have taken share, really at foodservice overall, but the morning meal has been their strong suit,” David Portalatin, Circana senior vice president and foodservice industry advisor, told CNBC, noting the trend has largely been driven by what the group calls “food-forward convenience stores.”

For decades, McDonald’s and its rivals have tried to lure consumers away from home to eat their early morning offerings, betting that convenience and unique items will win over diners. While fast-food chains have made some inroads, 87% of what consumers eat and drink in the morning comes from their own refrigerators or pantries, according to Portalatin. That leaves plenty of opportunity for fast-food chains — and anyone else who wants a slice of the breakfast pie.

FILE PHOTO: A McDonald’s Corp. McGriddle breakfast sandwich is displayed for a photograph in New York, U.S.

Daniel Acker | Bloomberg | Getty Images

Before the pandemic, fast-food chains started seeing a new rival for their breakfast customers: convenience stores. Regional chains like Wawa in the Northeast and Casey’s General Store in the Midwest were expanding their reach and investing in their foodservice options, taking pages from the fast-food companies’ own playbooks.

For a time, lockdowns and the shift to hybrid work reversed those market share gains. But in the three months ended in July, food-forward convenience stores once again gained the upper hand in the battle to serve consumers breakfast, according to Portalatin.

Circana separates food-forward convenience stores like Buc-ee’s and Sheetz from the broader industry, although more chains may soon fit under that umbrella. 7-Eleven, the biggest convenience, or c-store, in the U.S., is planning to invest more in its prepared foods business, inspired by the success of its Japanese business. C-store chain RaceTrac on Wednesday announced that it’s buying Potbelly for about $566 million, although it’s unclear what its plans for the sandwich chain include beyond expanding its footprint.

Fast-food’s breakfast breakdown

In recent years, more diners have been watching their budgets, conscious of rising menu prices and a tight job market.

Year-over-year morning traffic to fast-food chains has fallen every quarter for the last three years, according to data from Revenue Management Solutions, which advises restaurants on how to increase sales and profits. In the second quarter, fast-food breakfast visits fell 8.7%.

To see the struggles, look no further than McDonald’s, which dominates the quick-service breakfast category.

“… The breakfast daypart is the most economically sensitive daypart, because it’s the easiest daypart of a stressed consumer to either skip breakfast or choose to eat breakfast at home,” McDonald’s CEO Chris Kempczinski said on the company’s earnings call in late July. “And we, as well as the rest of the industry, are seeing that the breakfast daypart is absolutely the weakest daypart in the day.”

McDonald’s morning visits accounted for 33.5% of its traffic in the first half of 2019 but fell to 29.9% in the first half of 2025, according to Placer.ai data. To try to drum up traffic, the chain has included breakfast items in its new Extra Value Meals, including a deal for a Sausage McMuffin with Egg with a hash brown and a small coffee for $5.

To reverse breakfast’s slide, fast-food chains are taking hints from their competition. After years of convenience stores looking to fast-food chains for ideas on how to grow prepared food sales, from installing ordering kiosks to new menu items, the dynamic has flipped.

“[Quick-service restaurants] are looking at late-night sales and early morning sales, and they are directly looking at convenience stores and saying, ‘What is working? How can we bring that to our stores?'” National Association of Convenience Stores spokesperson Jeff Lenard told CNBC.

The rise of the c-store meal

Prepared foods have offered a lifeline for convenience stores as demand for gasoline, tobacco and lottery tickets has fallen over time. The industry’s overall foodservice sales reached $121 billion in 2024, according to data from the NACS.

Most customers visit the gas pump during the morning and evening rush hours, on their way to and from work, presenting the perfect opportunity for c-stores to sell them breakfast or dinner. This year, 72% of consumers surveyed by InTouch Insight said they saw c-stores as a real alternative to fast-food chains, up from 56% a year ago and 45% two years ago.

Broadly, the c-stores that have focused on fresh food have been winning over more customers.

For example, Wawa has seen its customer base grow by 11.5% since 2022, while fast-food chains McDonald’s, Burger King and Wendy’s have seen their combined customer base shrink 3.5% in the same time, according to data from Indagari, a transaction data analytics firm.

The majority of 1,170 respondents to an InTouch Insight survey for CNBC said that they have purchased made-to-order breakfast from a c-store in the morning in the past three months. Forty-eight percent of respondents said that when they choose breakfast from a convenience store, they are replacing a visit that they might otherwise make to a fast-food restaurant like McDonald’s or Dunkin’.

Buying coffee and breakfast from a c-store likely won’t be cheaper than making it at home. But consumers perceive it as “good bang for their buck,” according to Sarah Beckett, vice president of sales and marketing for InTouch Insight.

Plus, c-store customers get a wider breadth of options. In addition to coffee, gas stations sell energy drinks, protein shakes and yogurt smoothies. And customers can pick up a granola bar or banana to accompany their breakfast sandwich. Fast-food chains lack that kind of variety.

But above all, what matters to consumers is the food itself.

“While [a] convenience store broadly does have some tailwind from being a lower price point, the ultimate differentiator, and what’s really going to set apart the winners from losers, is that quality aspect of it,” Circana’s Portalatin said.

Signage at a Casey’s General Store.

Courtesy: Casey’s General Stores

Brady Caviness, a 33-year-old account executive at Bailiwick who lives in Minneapolis, told CNBC that he indulges in a breakfast pizza from Casey’s General Store when he’s traveling. If he’s back home, where there isn’t a Casey’s nearby, he’ll stop by McDonald’s, Dunkin’ or Starbucks if he’s in the mood to buy his breakfast.

The Iowa-based chain is the country’s third-largest c-store chain and claims to be the fifth-largest pizza concept based on its number of locations. Casey’s reported same-store sales growth of 5.6% for its prepared food and dispensed beverages for the three months ended July 31.

Like Taco Bell’s Mexican Pizza, Casey’s breakfast pizza, topped with cheese, scrambled eggs and a choice of bacon, sausage or vegetables, has grown a cult following since its launch in 2001.

“I think Casey’s is kind of a unique thing,” Caviness said. “My whole life, I’ve had the Egg McMuffins.”



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Delay in FSSAI finalising front of pack labelling rules unusual by its own norm – The Times of India

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Delay in FSSAI finalising front of pack labelling rules unusual by its own norm – The Times of India


While the Food Safety and Standards Authority of India (FSSAI) has claimed in the Supreme Court that the framing of front-of-pack labelling (FOPL) regulations would take longer and sought more time, a look at several regulations framed by the authority in the last ten years shows that the average time taken to frame one or make amendments to existing ones has been about two years. In the case of the FOPL, the process has been dragging on for about a decade.After framing guidelines in 2014 which included front-of-pack labelling specifying how much fat, sugar or salt a packaged food contained, when the FSSAI put it in the public domain in 2015, it had stated that the guidelines would be “converted into regulation in due course after following the process of inviting suggestions and comments, suggestions etc. from various stakeholders”. FSSAI put out the draft Food Safety and Standards (Labelling and Display) Regulations, 2018 in public domain in April 2018. However, since then there have been half a dozen stakeholder consultations and more drafts put out, but no regulation in sight yet.In response to a public interest petition in the Supreme Court seeking directions to FSSAI to make FOPL regarding high fat, sugar and salt mandatory for packaged foods, the court has been monitoring the process even as the authority has been seeking repeated extensions. In its latest affidavit in court, the FSSAI laid out a long process before the Supreme Court.It told the court that it is “contemplating” a tabular or pictorial representation to reflect high fat sugar or salt on front of pack labelling. It stated that it is a complex matter “requiring further consultation and examination” and hence stakeholder consultation is proposed before deciding on the modalities of FOPL. The latest stakeholder consultation had over 60 food industry and industry association representatives and just two public health experts representing civil society or public health interest.There remain several steps:1. After stakeholder consultations a draft amendment will be prepared2. Draft amendment will be placed before scientific panel (consist of nine eminent food scientists from different government organizations/institutions). Scientific committee comprising of chairpersons of the 21 scientific panels and six independent members, FSSAI and Health ministry “for due consideration”3. To include amendment in the regulation a draft regulation including the proposed amendment/s is placed before the scientific panel concerned4.Recommendations of the scientific panel will be placed before the scientific committee5. On endorsement of the scientific committee it will be placed before FSSAI for approval and if there are substantial changes in the notified draft regulation, another draft regulation will have to be notified6. Once approved by FSSAI, the draft or final regulation is sent to health ministry7. After ministry approval, if it is a draft regulation, it has to be notified in the gazette for public comments giving 60 days’ time and the entire process spelt out above is repeated before it is finally notified.8. In case what the health ministry approves is the final regulation, it has to be sent to the legislative department of the law ministry for vetting followed by approval of the health ministry. The approved final regulation is published in the Gazette of India for implementation.In short, the FSSAI stated in court that the regulation is far from becoming a reality any time soon. However, the longest time FSSAI has taken for framing any of the existing regulations or amendments has been over three years. The only other regulation that the FSSAI has not framed even after seven years is the Food Safety and Standards (Genetically Modified and Engineered Foods) Regulations which have been in the works since 2019.Average time to bring in various regulations/amendments to regulations

New regulations Draft notified in the gazette Put in public domain for feedback from stakeholders Date of gazette notification Gap between draft and final notification
Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016. Jul 30, 2015 Sep 11, 2015 Dec 23, 2016 17 months
Food Safety and Standards (Alcoholic Beverages) Regulations, 2018 Sep 5, 2016 Sep 9, 2016 Mar 19, 2018 18 months
Food Safety and Standards (Fortification of Foods) Regulations, 2018 Dec 23, 2016 Jan 3, 2017 Aug 2, 2018 19 months
Food Safety and Standards (Organic Foods) Regulations, 2017 Jun 19, 2017 Jun 22, 2017 Dec 29, 2017 6 months
Food Safety and Standards (Advertising and Claims) Regulations, 2018 Mar 13, 2018 Mar 23, 2018 Nov 19, 2018 8 months
Food Safety and Standards (Packaging) Regulations, 2018 Mar 19, 2018 Apr 2, 2018 Dec 24, 2018 9 months
Regulation amendments
Food Safety and Standards (Contaminants, toxins and Residues) First Amendment Regulations, 2024 Aug 20, 2020 Aug 26, 2020 Oct 17, 2024 26 months
Food Safety and Standards (Packaging) First Amendment Regulations, 2025. May 17, 2022 May 24, 2022 Mar 28, 2025 34 months
Food Safety and Standards (Food Products Standards and Food Additives) First Amendment Regulations, 2024. May 25, 2022 May 31, 2022 Oct 21, 2024 29 months
Food Safety and Standards (Food Products Standards and Food Additives) First Amendment Regulations, 2025 Oct 31, 2022 Nov 3, 2022 Jul 10, 2025 32 months
Food Safety and Standards (Prohibition and Restrictions on Sales) first Amendment Regulations, 2024 Apr 27, 2023 Apr 28, 2023 Oct 17, 2024 18 months



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Inflation holds at 3% in ‘calm before the storm’ of Iran war

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Inflation holds at 3% in ‘calm before the storm’ of Iran war



UK inflation held steady at 3% in February before the impact of an energy shock linked to war in the Middle East, official figures have revealed.

Economists have said data showing flatlining inflation highlights “the calm before the storm”, with inflation expected to accelerate again in the coming months.

The rate of Consumer Prices Index (CPI) inflation was unchanged from the level reported in January, the Office for National Statistics (ONS) said.

It was in line with predictions from economists.

However, the steady picture for inflation does not yet reflect the impact of the conflict in the Middle East on the cost of living, with the first attacks taking place at the very end of February.

Oil and gas prices have jumped in recent weeks due to the conflict and other goods prices could also be affected by disruption to shipping through the Strait of Hormuz.

Economists said inflation could lift as high as 4% in the third quarter of 2026 due to the projected surge in energy costs.

ONS chief economist Grant Fitzner said: “After last month’s slowdown, annual inflation was unchanged in February as various price movements offset each other.

“The largest upwards driver was the price of clothing, which rose this month but fell a year ago.

“This was offset by falls in petrol costs, with prices collected before the start of the conflict in the Middle East and subsequent rise in crude oil prices.”

The February data showed clothing and footwear prices contributed to inflation, with prices up 0.9% for the month – its highest level since March 2025 – after previously staying flat in January.

However, this upward impact on inflation was cooling inflation in other areas.

Inflation across the services sector eased slightly to 4.3% for the month, dipping to its lowest level for almost four years.

Slower alcohol and tobacco price rises were also a drag on inflation, easing to 3.6% for the month – the lowest since February 2022.

The slowdown was driven by falling inflation for the prices of beers, wines and spirits over the month.

Elsewhere, motor fuel inflation also eased back, with the average price of petrol falling by 1.6p per litre between January and February.

However, petrol and diesel prices have risen significantly since the latest data after the price of crude oil jumped due to the conflict in the Middle East.

Economists said on Wednesday that inflation is now set to accelerate over the coming months as the impact of the conflict feeds into the price of goods.

Stuart Morrison, research manager at the British Chambers of Commerce, said: “For businesses across the UK, today’s inflation data represents the calm before the storm.

“UK firms are particularly exposed to the economic impact of the crisis in the Middle East as our electricity prices are tightly tethered to global gas prices.

“This will feed directly into higher costs and renewed inflationary pressure in the months to come.”

Luke Bartholomew, deputy chief economist at Aberdeen, said: “Today’s inflation report is little more than a relic of the world before the Iran conflict.

“While the February report was broadly in line with expectations, and confirms that inflation was on a path back to 2%, the outlook for inflation has radically changed.”

Experts also indicated previous expectations that interest rates would be cut further this year have been scuppered, with many predicting the Bank of England will continue to hold them at 3.75% in an effort to diminish further price rises.

Matt Swannell, chief economic adviser to the EY ITEM Club, said: “With the growth outlook weak, unemployment high and rising, and policy already restrictive, we think a prolonged hold for bank rate is the most likely outcome.”

Chancellor Rachel Reeves said: “In an uncertain world we have the right economic plan, taking a responsive and responsible approach to supporting working people in the national interest.

“We’re taking £150 off energy bills and providing targeted support for those facing higher heating oil costs.

“We’re also acting to protect people from unfair price rises if they occur, bring down food prices at the till, and cut red tape to boost long-term energy security – building a stronger, more secure economy.”



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Gold surges in global and Pakistani markets; silver also rises – SUCH TV

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Gold surges in global and Pakistani markets; silver also rises – SUCH TV



Prices of gold and silver witnessed a significant increase in both the global market and Pakistan’s local bullion market, reflecting continued volatility in precious metals.

According to market data, the price of one tola of gold surged by Rs15,200, reaching Rs479,262, while the rate for 10 grams of gold increased by Rs13,031 to settle at Rs410,889.

In the international market, gold prices also recorded a substantial rise, climbing by $152 to reach $4,565 per ounce, indicating strong global demand and investor interest in safe-haven assets.

Meanwhile, silver prices followed a similar upward trend, with one tola increasing by Rs370 to reach Rs7,824 in the local market.

Market analysts attribute the rise in prices to ongoing global economic uncertainties and increased demand for precious metals as a hedge against inflation and currency fluctuations.



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