Business
Convenience stores are eating fast-food chains’ breakfast
A Wawa store is seen on May 29, 2024 in Washington, DC.
Kent Nishimura | Getty Images
Fast-food restaurants are losing breakfast customers to convenience stores.
Morning meal traffic to fast-food chains rose 1% in the three months ended in July, while visits to food-forward convenience stores climbed 9% in the same period, according to market research firm Circana.
“Over the long run, convenience stores have taken share, really at foodservice overall, but the morning meal has been their strong suit,” David Portalatin, Circana senior vice president and foodservice industry advisor, told CNBC, noting the trend has largely been driven by what the group calls “food-forward convenience stores.”
For decades, McDonald’s and its rivals have tried to lure consumers away from home to eat their early morning offerings, betting that convenience and unique items will win over diners. While fast-food chains have made some inroads, 87% of what consumers eat and drink in the morning comes from their own refrigerators or pantries, according to Portalatin. That leaves plenty of opportunity for fast-food chains — and anyone else who wants a slice of the breakfast pie.
FILE PHOTO: A McDonald’s Corp. McGriddle breakfast sandwich is displayed for a photograph in New York, U.S.
Daniel Acker | Bloomberg | Getty Images
Before the pandemic, fast-food chains started seeing a new rival for their breakfast customers: convenience stores. Regional chains like Wawa in the Northeast and Casey’s General Store in the Midwest were expanding their reach and investing in their foodservice options, taking pages from the fast-food companies’ own playbooks.
For a time, lockdowns and the shift to hybrid work reversed those market share gains. But in the three months ended in July, food-forward convenience stores once again gained the upper hand in the battle to serve consumers breakfast, according to Portalatin.
Circana separates food-forward convenience stores like Buc-ee’s and Sheetz from the broader industry, although more chains may soon fit under that umbrella. 7-Eleven, the biggest convenience, or c-store, in the U.S., is planning to invest more in its prepared foods business, inspired by the success of its Japanese business. C-store chain RaceTrac on Wednesday announced that it’s buying Potbelly for about $566 million, although it’s unclear what its plans for the sandwich chain include beyond expanding its footprint.
Fast-food’s breakfast breakdown
In recent years, more diners have been watching their budgets, conscious of rising menu prices and a tight job market.
Year-over-year morning traffic to fast-food chains has fallen every quarter for the last three years, according to data from Revenue Management Solutions, which advises restaurants on how to increase sales and profits. In the second quarter, fast-food breakfast visits fell 8.7%.
To see the struggles, look no further than McDonald’s, which dominates the quick-service breakfast category.
“… The breakfast daypart is the most economically sensitive daypart, because it’s the easiest daypart of a stressed consumer to either skip breakfast or choose to eat breakfast at home,” McDonald’s CEO Chris Kempczinski said on the company’s earnings call in late July. “And we, as well as the rest of the industry, are seeing that the breakfast daypart is absolutely the weakest daypart in the day.”
McDonald’s morning visits accounted for 33.5% of its traffic in the first half of 2019 but fell to 29.9% in the first half of 2025, according to Placer.ai data. To try to drum up traffic, the chain has included breakfast items in its new Extra Value Meals, including a deal for a Sausage McMuffin with Egg with a hash brown and a small coffee for $5.
To reverse breakfast’s slide, fast-food chains are taking hints from their competition. After years of convenience stores looking to fast-food chains for ideas on how to grow prepared food sales, from installing ordering kiosks to new menu items, the dynamic has flipped.
“[Quick-service restaurants] are looking at late-night sales and early morning sales, and they are directly looking at convenience stores and saying, ‘What is working? How can we bring that to our stores?'” National Association of Convenience Stores spokesperson Jeff Lenard told CNBC.
The rise of the c-store meal
Prepared foods have offered a lifeline for convenience stores as demand for gasoline, tobacco and lottery tickets has fallen over time. The industry’s overall foodservice sales reached $121 billion in 2024, according to data from the NACS.
Most customers visit the gas pump during the morning and evening rush hours, on their way to and from work, presenting the perfect opportunity for c-stores to sell them breakfast or dinner. This year, 72% of consumers surveyed by InTouch Insight said they saw c-stores as a real alternative to fast-food chains, up from 56% a year ago and 45% two years ago.
Broadly, the c-stores that have focused on fresh food have been winning over more customers.
For example, Wawa has seen its customer base grow by 11.5% since 2022, while fast-food chains McDonald’s, Burger King and Wendy’s have seen their combined customer base shrink 3.5% in the same time, according to data from Indagari, a transaction data analytics firm.
The majority of 1,170 respondents to an InTouch Insight survey for CNBC said that they have purchased made-to-order breakfast from a c-store in the morning in the past three months. Forty-eight percent of respondents said that when they choose breakfast from a convenience store, they are replacing a visit that they might otherwise make to a fast-food restaurant like McDonald’s or Dunkin’.
Buying coffee and breakfast from a c-store likely won’t be cheaper than making it at home. But consumers perceive it as “good bang for their buck,” according to Sarah Beckett, vice president of sales and marketing for InTouch Insight.
Plus, c-store customers get a wider breadth of options. In addition to coffee, gas stations sell energy drinks, protein shakes and yogurt smoothies. And customers can pick up a granola bar or banana to accompany their breakfast sandwich. Fast-food chains lack that kind of variety.
But above all, what matters to consumers is the food itself.
“While [a] convenience store broadly does have some tailwind from being a lower price point, the ultimate differentiator, and what’s really going to set apart the winners from losers, is that quality aspect of it,” Circana’s Portalatin said.
Signage at a Casey’s General Store.
Courtesy: Casey’s General Stores
Brady Caviness, a 33-year-old account executive at Bailiwick who lives in Minneapolis, told CNBC that he indulges in a breakfast pizza from Casey’s General Store when he’s traveling. If he’s back home, where there isn’t a Casey’s nearby, he’ll stop by McDonald’s, Dunkin’ or Starbucks if he’s in the mood to buy his breakfast.
The Iowa-based chain is the country’s third-largest c-store chain and claims to be the fifth-largest pizza concept based on its number of locations. Casey’s reported same-store sales growth of 5.6% for its prepared food and dispensed beverages for the three months ended July 31.
Like Taco Bell’s Mexican Pizza, Casey’s breakfast pizza, topped with cheese, scrambled eggs and a choice of bacon, sausage or vegetables, has grown a cult following since its launch in 2001.
“I think Casey’s is kind of a unique thing,” Caviness said. “My whole life, I’ve had the Egg McMuffins.”
Business
‘Crisis worse than two 1970s oil shocks put together’: IEA chief’s big warning on Strait of Hormuz – The Times of India
The ongoing war in the Middle East has triggered an energy crisis for the world and “no country is immune” to its shockwaves, the International Energy Agency (IEA) warned on Monday. Addressing the National Press Club in Australia’s capital, Birol said the current situation has evolved into an unprecedented disruption, combining multiple shocks to oil and gas supplies.“This crisis as things stand is now two oil crises and one gas crash put all together,” he said. He also drew comparisons with the oil shocks of the 1970s and the fallout from Russia’s 2022 invasion of Ukraine.Highlighting the broader economic risks, Birol said, “The global economy is facing a major, major threat today, and I very much hope that this issue will be resolved as soon as possible.”Commenting on the fallout of the energy crisis, Fatih Birol said, “no country will be immune to the effects of this crisis if it continues to go in this direction,” adding, “so there is a need for global efforts.”The conflict has already caused extensive damage to energy infrastructure, with Birol noting that at least forty facilities across nine countries in the region have been “severely or very severely damaged”.“At least forty… energy assets in the region are severely or very severely damaged across nine countries,” he said.The disruption was intensified by the near shutdown of the Strait of Hormuz, a key transit route for roughly one-fifth of global oil and gas shipments. The standoff has deepened as the war entered its fourth week, with Donald Trump and Tehran issuing repeated threats, including Washington’s demand for the reopening of the waterway.Birol identified the reopening of the Strait of Hormuz as the most critical step towards stabilising the situation, while also flagging rising fuel shortages in Asia as a growing concern. Oil markets reflected the strain, with US benchmark crude briefly touching the $100-per-barrel mark early on Monday. As fuel prices continue to rise, he added that there would not be any specific crude level to trigger another release.He added that the agency is currently consulting governments worldwide and remains prepared to release additional oil from emergency reserves if needed, though he clarified that no specific price level would automatically trigger such a move. Meanwhile, US President Donald Trump issued an ultimatum to Iran to reopen the strategically critical Strait of Hormuz within 48 hours, warning of military consequences if it failed to comply. He said, “If Iran doesn’t fully open, without threat, the Strait of Hormuz, within 48 hours from this exact point in time, the United States of America will hit and obliterate their various power plants, starting with the biggest one first! Thank you for your attention to this matter.” In response, Tehran warned, signalling that any attack on its energy infrastructure would prompt retaliation beyond conventional military targets. The message was conveyed by Ebrahim Zolfaghari and carried by Islamic Republic of Iran Broadcasting. He said any strike on Iran’s fuel and energy sector would trigger action against a broader range of targets linked to the United States and its regional allies.Earlier this month, 32 member nations of the IEA agreed to release 400 million barrels of oil from their emergency reserves to the market, to deal with the ongoing energy supply disruption.
Business
MAC entices staff to transform into TikTok live shopping hosts
A major beauty brand is enticing all its UK employees to earn a cut of any sales they drive on TikTok Shop in a bid to cash in on the rapid rise of the influencer-led beauty market.
MAC Cosmetics is kitting out shops with mini studios for its makeup artists to host live shopping shows when it launches on TikTok Shop on April 2.
It says it is the first major beauty brand in the UK to give every member of staff the opportunity to opt in as an affiliate and sell on the social media platform.
Those who become faces of the live channel will be offered a percentage of any sale that they drive on TikTok Shop.
The makeup artists will be encouraged to host tutorials and product demonstrations, with items available to buy directly through the app.
MAC, which is part of the Estee Lauder group of beauty brands, said the first live shopping show will stream from its Carnaby Street store in London.
It is hoping that tapping into social media shoppers will also bring more people into its more than 230 standalone shops and concessions.
TikTok Shop burst onto the UK’s retail scene in 2021 and, in recent years, has become a significant force in the world of e-commerce, reaching millions of people who use the video-sharing app and converting many into shoppers with a few taps.
Many content creators can earn a commission on products that they sell through the app when they co-operate with a brand or retailer.
Major retailers like Marks & Spencer and Sainsbury’s are now selling products on the marketplace alongside thousands of smaller businesses and brands.
The app has particularly been part of a boom for the beauty market, with beauty sales on the platform soaring by 60% year-on-year in 2025, fuelled by trends such as Korean skincare.
But the spread of in-app shopping has also prompted concerns about so-called impulse buying, particularly among younger consumers who are often targeted by influencer-led marketing.
Sara Staniford, the vice president and general manager of MAC in the UK and Ireland, said: “MAC has always been driven by our artists and the communities they create.
“TikTok Shop gives us an exciting new way to celebrate that creativity and connect with beauty lovers in real time.
“It puts our artists exactly where they belong, at the centre of the conversation.”
Business
FY27 budgeting in uncertain times | The Express Tribune
Tax systems designed primarily for extraction eventually undermine revenue due to weak economic growth
A flat tax would eliminate much of the inefficiency from Pakistan’s tax system by both broadening the tax base and significantly lowering the highest marginal tax rates. photo: file
ISLAMABAD:
The federal budget for next fiscal year (2026-27) will be under preparation after Eid holiday. Our policymakers would face an uphill task to balance the budget amidst the 37-month $7 billion Extended Fund Facility (EFF) of the International Monetary Fund (IMF) and shockwaves of the war imposed on Iran by the US and Israel in circumstances.
Regional war has intensified geopolitical risk, commodity markets remain volatile and global financial conditions continue to tighten. For a country already navigating fiscal consolidation under an IMF programme, the margin for policy error has become extremely narrow.
In such moments, governments often resort to familiar instruments: higher tax rates, new levies and additional withholding measures designed to secure immediate revenue. Pakistan’s experience over several decades suggests that this approach rarely produces durable fiscal stability. Slower investment, weaker economic activity and a shrinking tax base often follow temporary revenue gains.
A more sustainable framework for fiscal policy is outlined in the PIDE-PRIME Tax Reforms Commission report titled “Revenue with Growth”. The report argues that Pakistan’s tax system must move away from narrow revenue extraction towards a structure that supports economic expansion. Simplification of taxes, encouragement of investment, protection of exports and modernisation of tax administration form the central pillars of this approach. In the difficult environment facing the country today, this framework offers a practical guide for budget strategy.
Escaping high-tax, low-growth trap
Pakistan’s fiscal dilemma has long been structural. Revenues remain modest relative to the size of the economy while expenditures – particularly debt servicing and defence – continue to rise. Periods of geopolitical tension naturally intensify these pressures.
Historically, the response has been to increase taxes on existing taxpayers rather than expand the underlying economic base. This pattern has created a cycle in which weak growth leads to revenue shortfalls, tax rates are increased to meet fiscal targets, higher taxes suppress investment and economic activity, and slow growth again produces fiscal stress.
The PIDE-PRIME report challenges this cycle by emphasising a basic principle of public finance: tax systems designed primarily for extraction eventually undermine the revenue they seek to maximise. Breaking this pattern requires a shift towards policies that expand the productive economic activity.
Simplifying complex tax system
Pakistan’s tax structure has gradually evolved into a complicated web of withholding taxes, presumptive regimes and special levies such as super tax and turnover taxes. Such complexity raises compliance costs, increases litigation and discourages documentation of economic activity. Simplification therefore becomes the logical starting point for reform.
A tax structure with moderate rates applied to a broader base is more likely to encourage compliance while reducing administrative disputes. Predictability is particularly important in the present environment where businesses already face uncertainty from global geopolitical developments.
Encouraging investment and industrial expansion
Economic growth ultimately depends on investment. Yet Pakistan’s tax policy often raises the cost of investment through high duties on machinery and industrial inputs.
The PIDE-PRIME report recommends removing regulatory duties and additional customs duties and allowing zero-rating of plant, machinery and key intermediate goods. Such measures would reduce the cost of capital investment and support technological upgrading within industry.
For the upcoming budget, this principle carries special significance. Periods of regional instability often lead businesses to delay expansion plans. Clear policy signals encouraging industrial investment can counter that hesitation and strengthen confidence in the economy.
Protecting export competitiveness
Exports remain central to Pakistan’s economic resilience. Yet exporters frequently face liquidity constraints arising from withholding taxes, delayed refunds and administrative bottlenecks.
Budget policy should therefore focus on removing distortions affecting export sectors and ensuring efficient refund mechanisms. Strengthening export competitiveness improves foreign exchange earnings and reduces pressure on the balance of payments – an objective that becomes even more critical during periods of global economic turbulence.
Modernising tax administration
Tax reform cannot succeed without administrative reform. The PIDE-PRIME report emphasises the importance of digitisation, automation and reduced discretionary authority in tax administration.
Modern data-driven systems can minimise direct interaction between taxpayers and officials, reduce opportunities for rent seeking and improve voluntary compliance. Administrative credibility becomes especially important in times of economic stress when taxpayers already face higher costs and uncertainty.
Fiscal discipline and credibility
Credible fiscal management must accompany a growth-oriented tax system. Citizens are more willing to comply with taxation when public expenditures demonstrate discipline and transparency.
The upcoming budget should therefore combine tax reform with efforts to rationalise non-development spending and improve efficiency in public sector operations. Fiscal credibility strengthens the relationship between the state and taxpayers and supports long-term revenue mobilisation.
Turning crisis into reform
Pakistan’s economic history shows that periods of crisis often create the political space for structural reform. The present geopolitical and economic pressures therefore offer an opportunity to rethink fiscal strategy.
Instead of repeating the familiar pattern of incremental tax increases, policymakers could use the upcoming budget to initiate transition towards a growth-oriented tax system. Simplifying taxes, encouraging investment, strengthening exports and modernising administration would gradually expand the economic base and improve long-term fiscal stability.
In uncertain times, the most effective fiscal policy is not the one that extracts the largest revenue in the short term. It is the one that strengthens the productive capacity of the economy and ensures sustainable revenue in the years ahead.
The writer is the Advocate Supreme Court, Adjunct Faculty at LUMS, member Advisory Board, visiting Senior Fellow of Pakistan Institute of Development Economics and holds LLD in tax laws
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