Fashion
Primark says Gen Z is denim obsessed
Published
September 29, 2025
The UK’s love affair with denim shows no signs of waning with 2.5 million women (nearly one in 10) wearing their wardrobe staple daily and spending £3.2 billion a year in the process.
And Gen Z is ensuring its appeal remains strong, with 28% of the age group wearing denim for any occasion, from workwear (17%) to even weddings (10%), according to findings from value fashion/lifestyle giant Primark.
Its commissioned report shows the North of England is driving denim demand, with Mancunians and Geordies (both 12%) currently owning 10 or more pairs of jeans UK. But when it comes to style, classic looks dominate in the South as London emerges as “the capital for baggy jeans”.
And of course, all this fits in with Primark currently “reinvent[ing] its new affordable denim collection “to ensure great fit is across every style this Autumn/Winter season” accompanied by its first ever denim ad campaign launched earlier this month.
Back to the findings, 42% of women are now embracing double denim with Gen Z firmly leading the way “thanks to the Y2K revival trend bringing back this bold look with a strong dose of early 2000s nostalgia”.
Southerners are far more likely to go for classic denim shapes, compared to Northerners who are a bit more adventurous, exploring new styles.
Almost a quarter of Londoners (23%) say that baggy jeans are their favourite style, while mom jeans are the most popular in Birmingham and straight-legs are the overwhelming preference for Bristolians (62%). Meanwhile for Scots, in Edinburgh, high waisted are the city’s style of choice for almost a third (30%) and Glasgow comes out on top for favouring the low-rise look (10%).
As to what’s behind the perfect pair of jeans, almost three-quarters of UK women say it’s finding the right level of comfort and fit that’s the most important consideration when buying new denim. This is followed by price (55%), style (41%) and fabric quality (26%), highlighting the need for more affordable, quality fashion choices on the high street to meet the needs of female shoppers.
In response, Primark said it has revamped its latest denim collection “to meet rising demand for better fit and quality, without the premium price tag”. The new denim collection features a curated range of 10 standout styles “specifically designed to combine comfort, quality, and fashion-forward cuts at unbeatable prices starting at just £12 for its Palazzo jeans”.
After over 18 months of work to refine its fit, sizing, styles and quality, Primark recently launched its first-ever ‘In Denim We Can’ ad campaign in the UK and Autumn/Winter 2025 denim collection in all 197 UK stores, including Click & Collect.
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Fashion
South Indian cotton yarn under pressure on weak demand
In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”
In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,***–*,*** (~$**.**–**.**) and ****;*,***–*,*** per * kg (~$**.**–**.**) (excluding GST), respectively. Other prices include ** combed warp at ****;***–*** (~$*.**–*.**) per kg, ** carded weft at ****;*,***–*,*** (~$**.**–**.** per *.* kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg and **/** combed warp at ****;***–*** (~$*.**–*.**) per kg, according to trade sources.
Fashion
Bangladesh–US tariff deal may have limited impact on India
Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.
The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.
However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.
Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.
Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.
Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.
While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.
Fibre2Fashion News Desk (KUL)
Fashion
US lawmakers introduce Last Sale Valuation Act to end customs loophole
“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.
US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.
If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.
The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.
“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.
Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.
Fibre2Fashion News Desk (CG)
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