Fashion
Primark says Gen Z is denim obsessed
Published
September 29, 2025
The UK’s love affair with denim shows no signs of waning with 2.5 million women (nearly one in 10) wearing their wardrobe staple daily and spending £3.2 billion a year in the process.
And Gen Z is ensuring its appeal remains strong, with 28% of the age group wearing denim for any occasion, from workwear (17%) to even weddings (10%), according to findings from value fashion/lifestyle giant Primark.
Its commissioned report shows the North of England is driving denim demand, with Mancunians and Geordies (both 12%) currently owning 10 or more pairs of jeans UK. But when it comes to style, classic looks dominate in the South as London emerges as “the capital for baggy jeans”.
And of course, all this fits in with Primark currently “reinvent[ing] its new affordable denim collection “to ensure great fit is across every style this Autumn/Winter season” accompanied by its first ever denim ad campaign launched earlier this month.
Back to the findings, 42% of women are now embracing double denim with Gen Z firmly leading the way “thanks to the Y2K revival trend bringing back this bold look with a strong dose of early 2000s nostalgia”.
Southerners are far more likely to go for classic denim shapes, compared to Northerners who are a bit more adventurous, exploring new styles.
Almost a quarter of Londoners (23%) say that baggy jeans are their favourite style, while mom jeans are the most popular in Birmingham and straight-legs are the overwhelming preference for Bristolians (62%). Meanwhile for Scots, in Edinburgh, high waisted are the city’s style of choice for almost a third (30%) and Glasgow comes out on top for favouring the low-rise look (10%).
As to what’s behind the perfect pair of jeans, almost three-quarters of UK women say it’s finding the right level of comfort and fit that’s the most important consideration when buying new denim. This is followed by price (55%), style (41%) and fabric quality (26%), highlighting the need for more affordable, quality fashion choices on the high street to meet the needs of female shoppers.
In response, Primark said it has revamped its latest denim collection “to meet rising demand for better fit and quality, without the premium price tag”. The new denim collection features a curated range of 10 standout styles “specifically designed to combine comfort, quality, and fashion-forward cuts at unbeatable prices starting at just £12 for its Palazzo jeans”.
After over 18 months of work to refine its fit, sizing, styles and quality, Primark recently launched its first-ever ‘In Denim We Can’ ad campaign in the UK and Autumn/Winter 2025 denim collection in all 197 UK stores, including Click & Collect.
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Fashion
RMG sector may face headwinds in next quarters: Bangladesh Bank
Foreseeing a ‘cautiously moderate’ near-term outlook for the RMG industry, Bangladesh Bank (BB) projected a combination of external demand uncertainty and emerging opportunities in key export markets.
Bangladesh’s RMG exports performance in the next few quarters will depend on the pace of economic recovery in major buying nations, stabilisation of global supply chains and the sector’s ability to diversify products and markets, the central bank noted.
Foreseeing a ‘cautiously moderate’ near-term outlook for the sector, it projected external demand uncertainty and emerging opportunities in key markets.
“Strengthening logistics, enhancing productivity and expanding into higher value apparel segments might be critical for maintaining the competitiveness of Bangladesh in the global garment market,” the bank’s ‘Quarterly Review of Readymade Garments (RMG): October-December of FY26’ noted.
The sector continued to occupy the dominant share in the country’s export basket, accounting for 80.36 per cent of total export earnings during the October-December period of fiscal 2025-26 (FY26).
Amid continuing demand uncertainty globally, the sector contracted during the quarter, with earnings reaching $9.74 billion, a 5.99 per cent year-on-year (YoY) decline.
Global demand conditions, inflationary pressures in importing countries, shifts in consumer spending patterns and supply chain adjustments continue to influence order volumes and export receipts, the bank observed.
In addition, production costs, exchange rate movements, and logistical conditions play a considerable role in shaping the competitiveness of Bangladesh’s garment exports.
These show a large and resilient industry providing the bulk of export earnings and employment facing growing short-term headwinds as it moves into the rest of FY26, the bank added.
Fibre2Fashion News Desk (DS)
Fashion
Drewry WCI edges up, freight outlook remains stable
Rates on Asia–Europe trades have remained relatively stable despite ongoing tensions in the Middle East. Spot rates on Shanghai–Genoa inched up 2 per cent to $3,529 per 40ft container, while Shanghai–Rotterdam stayed unchanged at $2,543 per 40ft container. According to Drewry’s Container Capacity Insight, only 4 blank sailings have been announced for next week on the Asia–Europe trade, suggesting stable capacity. Meanwhile, Drewry expects spot rates to increase in the coming weeks as higher bunker fuel costs prompt carriers to implement emergency bunker fuel surcharges.
The Drewry WCI rose marginally to $2,287 per FEU, marking a fifth weekly gain, though overall freight trends remain stable across key routes.
Asia–Europe and Transpacific lanes saw limited movement, while bunker fuel surcharges may push rates higher.
Middle East-linked routes show sharper spikes, but disruption remains contained versus COVID-19 peaks.
On the Transpacific route, spot rates from Shanghai to New York increased 1 per cent to $3,434 per 40ft container, while those to Los Angeles decreased 1 per cent to $2,663. Maersk is seeking US regulatory approval to waive the 30-day notice period and introduce an emergency bunker surcharge, citing elevated and volatile fuel costs amid Middle East tensions. The proposed surcharge is $200 per Twenty-foot Equivalent Unit (TEU) for head-haul and $100 per TEU for backhaul dry shipments. With carriers continuing to push for rate increases, Drewry expects spot rates to increase further in the coming weeks.
Rates from New York to Rotterdam increased 3 per cent to $1,001 per FEU, while Rotterdam-New York increased 2 per cent to $1,579 per FEU. Rotterdam-Shanghai rose 2 per cent to $605 per FEU, and Los Angeles–Shanghai grew 2 per cent to $742 per 40-foot container.
Ongoing disruptions in the Strait of Hormuz, a key route for nearly 20 per cent of global oil, have tightened bunker fuel availability and pushed prices higher. In Asia, fuel supplies in key hubs like Singapore and China are starting to tighten, prompting carriers to adopt operational measures such as slow steaming, alternative refuelling strategies and emergency fuel surcharges to manage costs. These measures are expected to keep freight rates elevated in the short term.
A recent analysis by Drewry suggests not to panic as freight rates have surged amid the Middle East conflict but the situation remains relatively contained compared to the COVID-era spike. Capacity has largely held steady across most global routes, barring disruptions in Gulf-linked lanes, helping prevent extreme volatility. However, routes connected to the Middle East are witnessing sharper fluctuations, with elevated bunker surcharges adding to cost pressures.
Drewry data indicated that freight rate increases vary sharply by route. On non-Middle East routes, spot rates rose a relatively moderate 16 per cent between February and March 2026, far below the 35 per cent spikes seen during the COVID-19 peak. However, Middle East-linked routes have seen far steeper increases, with some lanes surging by as much as 316 per cent in March, alongside earlier gains of nearly 49 per cent. This divergence highlights a concentrated disruption, with bunker surcharges and route-specific risks significantly inflating logistics costs for affected trade corridors.
Fibre2Fashion News Desk (KUL)
Fashion
War shock hits textiles: Costs surge, exports face April crunch
The West Asia conflict has triggered a multi-layer disruption across India’s textile value chain, with sharp input cost inflation, logistics shocks, and production cuts converging simultaneously.
As demand weakens and margins tighten, the sector faces a critical inflection, with April likely to set the tone for sustained operational and export challenges.
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