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A border that weakens state, how Pakistan can fix it | The Express Tribune

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A border that weakens state, how Pakistan can fix it | The Express Tribune


Move is part of plan to secure Durand Line which remains bone of contention. PHOTO: INP


ISLAMABAD:

In the unforgiving geography of South and Central Asia, Pakistan’s western frontier with Afghanistan has long been a paradox — a line of insecurity that could have been a corridor of opportunity.

For decades, the 2,600-kilometre Durand Line has carried the weight of unresolved politics, cross-border militancy, and economic leakage. Yet today, amid regional realignments and shifting trade routes, this fragile border demands not only fortification but transformation — from a porous passage into a gateway of sovereignty.

Pakistan’s western border has historically been more open than managed — a legacy of tribal linkages, historical mistrust, and administrative neglect. This looseness has exacted a heavy toll. The unrestricted movement of people and goods has drained Pakistan’s fiscal capacity, undermined law enforcement, and allowed illicit trade in currency, fuel, narcotics, and commodities to flourish.

Estimates suggest that informal trade across the Pakistan-Afghanistan frontier exceeds $2.5 billion annually, while formal bilateral trade has sharply declined from nearly $2.7 billion in 2012 to less than $1.2 billion today. The fall has coincided with a surge in smuggling of food commodities including staples such as wheat flour, Basmati rice, sugar, vegetables, ghee, fertiliser, and petroleum products, which not only distorts domestic prices, often leading to food inflation, but also deprives the exchequer of billions in duties, when goods are smuggled into Pakistan.

Every truckload of untaxed goods crossing the frontier is a silent strike against Pakistan’s industries and economic sovereignty. It widens the fiscal deficit, feeds inflation, and erodes confidence in the state’s ability to regulate its borders.

From buffer zone to economic corridor

The Taliban-led Afghan government’s recent statements, particularly those of Deputy Prime Minister Mullah Abdul Ghani Baradar, highlight Kabul’s willingness to expand trade ties beyond Pakistan — with China, India, Iran, and the Central Asian Republics. This shift, combined with the development of Afghanistan’s rail connectivity with China via Uzbekistan, threatens to marginalise Pakistan’s traditional role as Afghanistan’s main transit route to the sea.

In 2023-24, Afghanistan’s total trade volume through Pakistan under the Afghan Transit Trade Agreement (ATTA) fell to $1.8 billion, a steep decline from $4 billion in earlier years. Pakistan’s exports to Afghanistan — primarily pharmaceuticals, cement, food items, and textiles – have also dropped by nearly 60% in a decade. India, Iran, and Central Asian states have filled the vacuum through alternative corridors.

Yet, this loss is reversible, if Pakistan redefines its western border not as a line of division but as an axis of connectivity. With effective border management, joint economic zones, and customs integration, the Durand Line can become a regulated trade corridor that boosts formal commerce, raises revenue, and stabilises the frontier region.

Security through economy, not exclusion

Pakistan’s instinctive response to border volatility has often been enhancing security – fences, patrols, and closures. While border fencing remains essential, especially against cross-border terrorism, it must now evolve into a “smart border” model that integrates surveillance with trade facilitation.

Border regions thrive not on barbed wire alone but on balanced economic ecosystems. Chaman, Torkham, and Ghulam Khan could be developed as Special Border Economic Zones (SBEZs) under joint administration, where regulated trade replaces smuggling and legal movement replaces illegal crossings.

In such zones, both countries could benefit from shared customs terminals, bonded warehouses, and simplified transit procedures. The model already exists in other regions — from Iran’s border markets with Turkmenistan to China’s integrated economic enclaves with Asean nations.

Who suffers if trade ends?

The reality is that Pakistan and Afghanistan are economically interdependent despite political friction. Afghanistan depends on Pakistan for food security, energy supplies, and medical products. Nearly 70% of Afghanistan’s essential pharmaceuticals and over half of its processed food imports come from Pakistan.

If trade halts, Pakistan’s exporters — particularly small and medium industries in Peshawar, Faisalabad, and Karachi — would lose a natural market of nearly 40 million consumers. But Afghanistan would suffer more severely, as it lacks alternative land routes for many basic imports and continues to face chronic shortages of fuel, wheat, and medicine.

For Pakistan, cutting trade ties or imposing broad restrictions would mean losing not just a market but also influence — at a time when regional powers are vying to shape Kabul’s orientation. Economic disengagement creates a vacuum that others are ready to fill.

The fate of the Turkmenistan-Afghanistan-Pakistan-India (TAPI) gas pipeline also hinges on a stable, cooperative frontier. The 1,800- kilometre project — envisioned to bring 33 billion cubic metres of gas annually to South Asia — cannot proceed without security and mutual trust along the Pakistan-Afghanistan corridor.

Similarly, Pakistan’s dream of accessing the Central Asian Republics (CARs) via Afghanistan depends on open, predictable transit routes. If Pakistan closes its border or continues treating it solely as a security barrier, it risks being bypassed by alternative corridors under China’s Belt and Road Initiative (BRI), such as the China-Kyrgyzstan-Uzbekistan railway and the Iran-Afghanistan-China corridor.

Reclaiming sovereignty through regulation

The paradox of Pakistan’s border management is that too much informality has weakened sovereignty. True sovereignty lies not in isolation but in control — the ability to monitor, tax, and regulate what crosses one’s frontiers.

The government’s recent decision to curb smuggling through digital scanning, centralised customs monitoring, and inter-agency coordination is a step forward. However, lasting success requires a unified Border Management Authority, empowered to coordinate intelligence, trade, and law enforcement across all agencies.

Moreover, Pakistan must digitise and modernise customs infrastructure, link ports with dry ports in Quetta and Peshawar, and deploy blockchain-based systems for transit tracking. Every legitimate consignment must be traceable; every illegal one interceptable.

A gateway, not a wall

The choice before Pakistan is stark: continue letting its western border bleed through informal trade and insecurity, or turn it into a gateway of controlled prosperity. A border that once symbolised division could instead become the frontline of Pakistan’s economic revival — connecting South Asia to Central Asia, and the Arabian Sea to the steppes beyond the Amu Darya.

To draw the line, Pakistan must first redefine it — not as a barrier but as a boundary of purpose, where sovereignty, security, and commerce converge.

The writer is a former vice president of KCCI, commodities and international trade expert



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China sets lowest economic growth target since 1991

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China sets lowest economic growth target since 1991



It is also the first time the target has been lowered since it was cut to “around 5%” in 2023.



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World’s Second-Largest Shipping Firm Maersk Suspends Cargo Bookings Across West Asia Amid War

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World’s Second-Largest Shipping Firm Maersk Suspends Cargo Bookings Across West Asia Amid War


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Maersk has halted cargo bookings to several West Asian ports due to war disruptions. Affected ports include UAE, Iraq, Kuwait, Qatar, Bahrain, most of Oman, and two in Saudi.

Maersk cited regional conflict and personnel safety as it suspended cargo bookings across West Asia, signalling growing disruption to global trade routes. (IMAGE: REUTERS)

Maersk cited regional conflict and personnel safety as it suspended cargo bookings across West Asia, signalling growing disruption to global trade routes. (IMAGE: REUTERS)

Maersk, the world’s second-largest container shipping company that handles a significant share of global trade, said it has suspended cargo bookings to and from several ports in the West Asia region as the ongoing war begins to disrupt global shipping routes.

The company on Wednesday said it will no longer accept cargo bookings involving ports in the United Arab Emirates, Iraq, Kuwait, Qatar, Bahrain, most of Oman and two ports in Saudi Arabia, according to a report by Barron’s.

However, the suspension will not apply to shipments of critical food supplies, medicines and other essential goods, which will continue to move through the region.

Maersk said the decision was part of operational measures aimed at protecting personnel and safeguarding cargo amid the escalating conflict.

“We are taking operational measures to ensure the safety of our personnel, safeguard your cargo and maintain service stability across affected trades in the Middle East,” the company said in a statement accessed by Barron’s.

Maersk had earlier announced that it would reroute vessels bound for the Suez Canal around the southern tip of Africa and suspend all vessel crossings through the Strait of Hormuz as tensions escalate in the region.

The changes mean ships travelling between Asia and Europe may now take longer routes around the Cape of Good Hope, adding time and cost to global shipping, the news agency said in its report.

Financial markets also reacted to the development. Shares of Maersk traded in Denmark fell nearly 2% on Wednesday following the announcement.

The disruption comes as insurance providers pause coverage for vessels operating in parts of the Gulf amid the intensifying conflict.

US President Donald Trump on Tuesday said the United States Navy would escort oil tankers through the Strait of Hormuz if necessary, as concerns mount over energy supply disruptions.

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Target is making big changes to win back customers. Here’s what shoppers can expect to see

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Target is making big changes to win back customers. Here’s what shoppers can expect to see


A Target store in Chicago, Feb. 10, 2026.

Scott Olson | Getty Images

MINNEAPOLIS — Target customers will soon see changes on the retailer’s shelves, as the company tries to woo back shoppers during a turnaround effort that has started to catch Wall Street’s eye.

Among those shifts, Target will add more fresh and trendy groceries, a dedicated display for higher-end makeup and a larger array of merchandise for sports fans.

At the big-box retailer’s Minneapolis headquarters on Tuesday, Target’s merchandising leaders previewed the company’s ambitious plans to overhaul key categories, including home and apparel, which have posted year-over-year sales declines. The company held an investor meeting to share its holiday-quarter results and its turnaround strategy for this year, which hinges in part on regaining its reputation for stylish and unique items.

CEO Michael Fiddelke, a Target veteran who stepped into the top role on Feb. 1, told investors on Tuesday that the company is making changes that “don’t happen overnight.” But, he added, they include many tweaks that customers “will see and feel right away.”

“If I were to step back and draw a heat map of the entire store highlighting where we’re making changes this year, you’d see more change to what we sell and how we sell it than you’ve seen in a decade,” he said.

The success of Target’s merchandise makeover will help determine whether the company meets its sales and earnings outlook for the current year and whether it can reverse four consecutive quarters of declining customer traffic. The company’s revenue fell slightly in fiscal 2025 and has been stagnant for four years.

Target said Tuesday that it expects net sales for the current fiscal year to rise about 2% compared with the previous year and anticipates that sales will grow in every quarter of the year.

Wall Street had a positive early read on Target’s turnaround progress: The company’s stock climbed more than 6% on Tuesday, and was trading higher on Wednesday.

Here’s a closer look at Target’s merchandising changes:

Putting a fresher spin on grocery 

Target is expanding the fresh department and adding more prominent signage for its Good & Gather private brand as it tries to draw more customers to stores for grocery shopping. This rendering shows what the expanded fruit, vegetable and meat displays will look like.

Courtesy of Target

One of the top reasons for customers’ Target trips is a simple one — running in for a quick grocery item like a gallon of milk or box of pasta. The challenge is getting shoppers to buy more of their food there.

Food is the No. 1 traffic driver for Target, and over half of customers have food in their shopping basket, said John Conlin, senior vice president of merchandising, food and beverage. Target’s grocery category, which it labels food and beverage, drew higher sales than any of Target’s merchandising segments in the past fiscal year. It grew by about 1% year over year and totaled $24.14 billion — or roughly 23% of Target’s net sales for the fiscal year. 

Yet for many customers, Target is a destination for buying just a few grocery items rather than a fuller basket of food for the week. Plus, competition has grown fiercer — not only from the nation’s largest grocer by revenue, Walmart, but also from Amazon and fast-expanding discounter Aldi.

“We don’t want food to just be a business that guests are shopping while they’re at Target,” he said. “But increasingly, we want to be a business that is why guests are at Target.”

He said Target is “trying to carve our own lane with our assortment strategy” rather than copy the grocers down the street.

Going forward, Target will expand the square footage it devotes to grocery as it remodels stores and builds new ones, Conlin said. In over half of the stores that the company remodels, Target will double the square footage for fresh foods like fruits, vegetables and meats, he added.

The company also plans to add more brands that shoppers haven’t yet discovered and lean on seasonal items and private brands. To stand out from competitors, Target is going to ramp up the amount of new items by up to 50% in key categories like snacks and dry groceries, Conlin said.

But he acknowledged a challenge that has tripped up Target in recent years, which it’s tried to fix by owning its supply chain and opening a new facility in Colorado in the next year.

“None of this comes to light if we’re not in stock for our guests,” he said.

He declined to share a key detail about some items and brands that Target is adding: price points.

Giving beauty a glow up 

In many of Target’s stores, customers buy lip gloss and other items from Ulta Beauty. That will change in August, after the two brands announced the end of a deal that brought the mini beauty shops to nearly a third of Target’s big-box stores. 

On Tuesday, Target said it plans to give its own beauty assortment a glow up. This fall, it will open what it is dubbing its Beauty Studio in more than 600 stores and online, said Amanda Nusz, senior vice president of merchandising for essentials and beauty at Target.

Beauty Studio will replace Ulta Beauty at Target. It will be a dedicated shop within the store with prestige beauty brands, elevated lighting, enhanced service and a loyalty program tied to beauty, Nusz said. In renderings, the beauty shop looks similar to Ulta Beauty at Target, but without the beauty retailer’s branding. 

Starting this fall, Target will open Beauty Studio dedicated shops in more than 600 stores and online. The prestige beauty shop will replace Ulta Beauty at Target.

Courtesy of Target

Nusz declined to share the national brands that the Beauty Studio will carry and whether it will offer some of the same brands sold by Ulta Beauty and other competitors like Sephora.

Beauty “has been one of the strongest growth engines for Target,” Nusz said. She said it was also the top growth category for Target’s curbside pickup service, Drive Up, and in-store pickup of online orders in the fourth quarter. A bonus for Target: Beauty tends to draw in younger shoppers.

The segment’s sales were roughly flat year over year in the most recent fiscal year, but accounted for about 13% of Target’s overall net sales for the period.

Along with rolling out Beauty Studio, Nusz said, Target will add more well-recognized national brands like sunscreen brand Supergoop, lean into trends like Korean beauty and invest more in men’s beauty, such as grooming and fragrance items.

Adding fun and pop culture relevance

Target has overhauled its hardlines category, which includes items like consumer electronics, books and toys. The category, which it now calls Fun101, now carries more items related to sports and pop culture. For example, it has a line of merchandise for the 30th anniversary of the movie “Space Jam.”

Melissa Repko | CNBC

In the back of Target’s stores, the retailer is giving an overhaul to a department that’s typically known for selling consumer electronics, toys and books.

Instead of calling it the traditional name, hardlines, Target coined the category Fun101.

Cassandra Jones, senior vice president of merchandising for Fun101, said the goal went beyond the new name, however. Target wanted to turn around a category that was falling flat.

Starting in late 2024, Target has had a tighter focus on four key areas: play, which includes toys like plush stuffed animals and popular brands like Lego; pop, which includes culturally inspired items like a limited-edition collection tied to Netflix’s “Stranger Things” and another linked to the 30th anniversary of the movie “Space Jam”; sport, which includes items like water bottles and licensed sports apparel for professional teams; and gadget, which includes trendy takes on products like phone cases and headphones.

On the other hand, Jones said Target has cut back on items like TVs and laptops, where it’s harder to stand out from retail competitors or inject a sense of style.

Sales of Fun101 merchandise were roughly flat year over year in the most recent fiscal year, but drove $15.8 billion, or 15%, of Target’s net sales for the period.

Jones said shoppers will see the category go bigger in the second half of the year. Target plans to open a fan shop in stores and online with licensed sports gear, expand its position as a “trading card destination” and open a “collectibles zone” for other types of merchandise.

Target’s home category has been one of its weakest performers. The retailer is overhauling the category and redoing the display area in stores, too. It showed off some of its newer items at an investor event in Minneapolis.

Melissa Repko | CNBC

Rebuilding home goods

Target used to be known for its fashion-forward yet affordable throw pillows, lamps, bedding and other home decor. The category, however, is now one of the retailer’s weaknesses — particularly as it competes with digital players like Wayfair, big-box competitors like Walmart and Costco, off-price chains like TJX‘s HomeGoods and specialty players like Crate & Barrel or Pottery Barn.

Sales in the home furnishings and decor category totaled $15.61 billion in the most recent fiscal year, sinking by nearly 7% year over year. That’s a deeper sales drop than in any of Target’s other key merchandise categories.

The big-box retailer is working to become a destination for the category again, said Mara Sirhal, senior vice president of merchandising for home, who stepped into the role about three months ago.

“Our home business has not delivered to its potential, point-blank,” she said. “The industry grew. Target home underperformed. We lost meaningful share over the last two years, and our authority and style inspiration has weakened. That is on us.”

Among the problems, she said, Target “lost clarity in our point of view,” with a blander assortment rather than a stylish, eye-catching one.

Sales of home goods at Target have also been hurt by economic factors, including higher interest rates and pricier homes in the U.S., which have led to a much older first-time homebuyer, she said.

Starting in June, Target will rebuild the category as part of a multiyear turnaround effort, she said. One of its first moves this summer will be redoing about 75% of its assortment in decorative home, which includes items like candlesticks, throw pillows and greenery. By the fall, she said, three-quarters of its bedding assortment will be reinvented. And next year, she said, Target will overhaul its kitchen and dining merchandise.

It won’t just be the products changing, she said. Shoppers should expect to see new fixtures in stores, too, such as elevated wood displays. It will also use its third-party marketplace, Target Plus, to sell large items that are easier to carry online, such as rugs, mattresses and furniture, she said.

To try to turn around its apparel sales, Target is using an artificial intelligence tool, Trend Brain, to help the company spot the styles that customers want earlier and speed those looks to shelves. The tool helped the company develop a collection of Western-inspired clothing and accessories.

Melissa Repko | CNBC

Speeding up fashion and raising the bar on basics

Another well-known category in Target stores has become a weaker link, too. Apparel and accessories sales at the company fell to $15.74 billion in the most recent fiscal year, down about 5% from the prior year.

To drive sales growth again, the big-box retailer aims to spot trends earlier, speed up the time it takes for new looks to hit shelves and sharpen the selection of clothing that it carries — even for basics like tank tops, said Gena Fox, senior vice president of apparel and accessories at Target.

She said the company’s performance “has not been where we want it to be over the past year.”

Denim, T-shirts and tanks make up about 25% of Target’s total assortment, Fox said. Last year, it overhauled its denim to raise the quality and style, which led to a 10% year-over-year lift in sales for that category.

This year, she said, Target plans to take that same approach to fix T-shirts and tanks, which have had weaker sales. Some of those refreshed closet staples are starting to hit store shelves and Target’s website.

Target is also working to get ahead of trends, which it features in collections in stores and online, she said. To spot trends, it’s using a new artificial intelligence-powered tool called Target Trend Brain, which helps the company’s designers and merchants identify the styles, colors and materials that customers may want.

For example, insights from Trend Brain helped inspire a Western edit of clothing and accessories like purses with fringe and belts with embroidery, with all items under $40. That area will soon rotate to a collaboration with Roller Rabbit, a colorful and brightly patterned pajama brand, that will include swimwear, sundresses and pool accessories.

Target is known for its limited-time brand collaborations. For the spring, it has a new line of swimsuits, pool accessories and more developed with pajama brand Roller Rabbit.

Melissa Repko | CNBC

Fox said the apparel and accessories timeline is now about 40% faster as the company reacts more in the moment rather than planning six to 12 months in advance.

Along with those trend-driven items, Target will expand national brands and add new partnerships. Last week, the company announced it would bring Levi’s to more stores, which will mean the denim brand is in more than 1,000 — or roughly half — of its stores, Fox said. It also developed an exclusive clothing line with country music singer Megan Moroney, which will coincide with her upcoming tour.



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