Business
A Universal-DreamWorks movie is bringing the winning formula of kids content frenzy to the big screen
Laila Lockhart Kraner stars as Gabby in Universal and Dreamworks Animations’ “Gabby’s Dollhouse: The Movie.”
Universal | Dreamworks Animation
A young girl named Gabby, alongside her menagerie of animated cat friends, is making the leap from streaming to the big screen.
Universal and DreamWorks Animation’s “Gabby’s Dollhouse: The Movie” is the latest kid’s TV show to head to the box office, following in the footsteps of Paramount’s Paw Patrol and SpongeBob SquarePants franchises.
“We felt like the franchise had gotten to the point where there was enough fandom to justify a theatrical event, and we wanted to expand the world,” Margie Cohn, president of DreamWorks Animation, told CNBC.
Children’s programming has become an increasingly important piece of the media landscape in recent years. As linear TV has given way to streaming, studios are looking for ways to drive and sustain subscriber growth. For “Gabby’s Dollhouse,” establishing a theatrical presence increases awareness of the brand, stirs up fresh excitement from existing fans and spurs new opportunities for products in the retail market.
“Gabby’s Dollhouse,” created by “Blue’s Clues” veterans Traci Paige Johnson and Jennifer Twomey, launched on Netflix in 2021. It’s already run for 11 seasons, and a 12th is on due out in November. Each season has six to 10 episodes, about 25 minutes each.
It’s been the most-viewed streaming original series for kids this year, according to Nielsen.
Each episode begins with a live-action Gabby, played by Laila Lockhart Kraner, as she unboxes a miniature package that sparks an adventure in her magical dollhouse. She dons her cat-ear headband, shrinks down to become an animated character and joins her cat friends, called Gabby’s cats. Like a lot of preschool shows, Gabby pauses to ask the audience questions and invite them to play along.
Those elements all appear in the full-length feature film, which arrived in theaters Friday. It melds animation and live-action, but at a bigger scale.
Cohn said the goal was to create a theatrical experience, akin to a “‘Rocky Horror Picture Show’ for little kids.’ Invite them to sing, dance, clap.”
“Gabby’s Dollhouse: The Movie” debuts at a time when the movie calendar has limited family-friendly options. The most recent major releases in this genre were Disney’s “Freakier Friday” and Universal’s “The Bad Guys 2,” both of which were released in early August.
While there has been a steady stream of family-friendly fare in recent years, it comes after a considerable dry spell caused by the pandemic and dual Hollywood labor strikes shutting down production. At the same time, consumers’ habits shifted as streaming services grew in popularity and studios shortened the time it took for movies released in cinemas to reach the home market.
But younger viewers are some of the most engaged, and a primary driver to get families out to the theater.
Kids are some of the most fervent streaming users, too, as they tend to watch the same content over and over again, leading to high engagement. That’s why kid-friendly shows have offer a unique value proposition for studios even as traditional linear television and the theatrical landscape has become less reliable.
Presenting their favorite characters in more places can mean spreading the wealth and ultimately fueling their appetites for more.
“One need only look at the big screen-small screen synergies that were created by ‘KPop Demon Hunters’ to see how ‘Gabby’s Dollhouse: The Movie’ could similarly make the leap from a small screen 2021 series into a big screen cinematic event in 2025,” said Paul Dergarabedian, senior media analyst at Comscore.
Heading to the big screen
A global theatrical release not only serves the strong domestic market, but extends the reach of “Gabby’s Dollhouse” internationally. Cohn noted that Europe is one region where the show is gaining traction.
“As a relatively new franchise with notable reach into the marketing world aimed at today’s youngest generations, this is a film that should capture the interest of that audience and continue showcasing its strengths as a fresh brand,” said Shawn Robbins, director of analytics at Fandango and founder of Box Office Theory.
And it can be a relatively affordable way to extend a franchise’s reach.
“Gabby’s Dollhouse: The Movie” had a production budget of just over $30 million, a small investment for the likes of Universal and DreamWorks Animation compared to other theatrical kids films. For example, franchise films from Disney’s Pixar and Universal’s other animation arm, Illumination, can cost upwards of $200 million to create.
Still from Universal and Dreamworks Animation’s “Gabby’s Dollhouse: The Movie.”
Universal | Dreamworks Animation
“At DreamWorks, we know how to make a budget fit,” Cohn said. “We make some really big, high-budget, all-audience animated films. But then we also do smaller films like ‘Captain Underpants’ or the most recent one with ‘Dog Man.’ We know how to make high-quality movies for a lower price point.”
Paramount’s two Paw Patrol films had similarly small budgets, according to media reports. “Paw Patrol: The Movie,” released in 2021, generated $40 million domestically and more than $145 million globally, according to data from Comscore. Meanwhile, 2023’s “Paw Patrol: The Mighty Movie” collected $65 million domestically and $200 globally.
Box office analysts estimated “Gabby’s Dollhouse: The Movie” would collect between $15 million and $25 million during its opening weekend.
More than just a movie
While theatrical revenues are important, bringing “Gabby’s Dollhouse” to the big screen is part of a wider strategy. The content is part of an interconnected ecosystem that includes toys, books, merchandise and live events.
“I came from Nickelodeon,” Cohn said. “We studied the audience a lot, and we knew that they liked to watch a show, but then they wanted to play it, iterate on it, and experience the characters and ideas in their own way, in their own form. And so we developed the Gabby franchise to let them do just that.”
DreamWorks partnered with toy company Spin Master to manufacture a line of toys tied to “Gabby’s Dollhouse.” The range of products includes playsets, figures, plush toys, games and puzzles. Since launching the line, Spin Master has sold nearly 3 million dollhouses tied to the show.
Cohn said DreamWorks Animation “nurtured and brewed success” for “Gabby’s Dollhouse” with through the Spin Master partnership as well as through the production of YouTube shorts, grassroots marketing and a traveling live show presented by Walmart.
“The series just grew and grew and grew,” Cohn said. “And then it gets to a certain point you’re able to deliver on bigger strategic franchise expansion with live entertainment and shows in museums and presence in the parks and music, you know, all that comes when you have a property that kids respond to.”
“Gabby’s Dollhouse” has been a top five preschool toy property for five of the last eight quarters, according to data from Circana. It has been a top 10 property for 10 straight quarters.
In addition to toys, “Gabby’s Dollhouse” has merchandise collections with Walmart, Target and Amazon, that include apparel, home goods, games and even toothbrushes. As the film heads to theaters, audiences will be able to buy themed popcorn buckets, drink tumblers and other specialty items.
The franchise has also become part of Universal’s theme parks, with character meet-and-greets with Gabby and retail areas where guests can buy headbands, plush and apparel.
And Universal isn’t stopping there. “Gabby’s Dollhouse: The Movie” sets up a bigger future for Gabby and a potential spin-off series. As the film credits roll, Gabby puts the finishing touches on a new dollhouse — a dog dollhouse that she says her little sister will love.
When asked about what “Gabby Dollhouse” fans can expect following the reveal, Cohn teased, “You’re gonna have to wait and see.”
Disclosure: Comcast is the parent company of Fandango and NBCUniversal, which owns CNBC. Versant would become the new parent company of Fandango and CNBC upon Comcast’s planned spinoff of Versant.
BENGALURU: Masayoshi Son-led SoftBank Group pared its holding in Ola Electric Mobility to 13.5% from 15.6%, in what appears like a staggered exit from the electric 2-wheeler maker that was once among its marquee India bets. SVF II Ostrich (DE), a SoftBank affiliate and Ola Electric’s second-largest shareholder after founder Bhavish Aggarwal, sold 9.4 crore shares through open market transactions between Sept 3, 2025, and Jan 5, 2026, according to a regulatory filing.
Kevin PeacheyCost of living correspondent
Getty ImagesDebt charities say they are receiving an influx of calls as people worry their financial situation has slipped towards becoming unmanageable.
The first weeks of January are usually the busiest time of year for helplines following a particularly expensive period.
Advice charity StepChange said Monday was busier than any single day last year, and credit counselling service Money Wellness said a fifth of those accessing its services at the turn of the year did so between 22:00 and 03:00.
Dave Murphy is working his way out of debt and said demands from creditors could have become overwhelming, but he urged anyone struggling to ensure they asked for help – for their financial and mental wellbeing.
Money Wellness, which runs free debt and money advice services, said thousands of people had accessed its services on Christmas Eve and Christmas Day. Expanded assistance online allows people to increasingly find information outside of normal hours – including overnight.
Sebrina McCullough, its head of advice, said: “The numbers we’re seeing over Christmas and New Year are unprecedented.
“People often feel pressure to celebrate the holidays, even when money is tight, and our data shows many are turning to us late at night when they feel most anxious.”
Pressure of priority bills
StepChange’s website had 3,958 visitors on Christmas Day, and 15,401 on New Year’s Eve and 1 January combined.
Many may have simply been exploring their options, but calls came in thick and fast at the start of the month. While not at the level of the energy crisis of a few years ago, call numbers were notably up on last year.
The Money Advice Trust, which runs National Debtline, said the first working days of January had seen more calls than last year.
Monday was the busiest single day in its history, when 1,365 calls came in.
Concerns are particularly acute for those struggling to pay priority bills such as council tax and rent.
The colder weather could also place extra strain on vulnerable households, with £4.4bn already owed to energy suppliers following a period of high prices, although the government’s cold weather payments have been triggered in many areas.
Charities are urging anyone whose debt has become unmanageable to seek help as soon as possible, rather than making matters worse by ignoring the situation.
That is a view shared by Dave, who has managed to work his way out of difficulty.
A few years ago, he found his previously manageable credit card debt becoming a problem when he was unexpectedly made redundant at the same time as going through a divorce.
“They were two quite dramatic things in six months,” said Dave, who has previously spoken to the BBC about his debt issues.
“The debt was around £20,000 to £25,000 at its height. It became so overwhelming. You feel that you are letting creditors down because you want to do what they ask of you – but you are scared, you are renting, and at times you struggle to get through each day.
“Once you are in a spiral, it is really hard to get out of it.”
He is now working in insurance, his debts are manageable and being paid off, and he said he wanted to help others “to show that you can get through these things”.
Figures published earlier in the week by the Bank of England fuelled concerns that everyday costs were becoming harder for some households to manage without turning to borrowing.
The data showed that credit card borrowing grew at the fastest annual rate in nearly two years in the run-up to Christmas.
The annual growth rate for credit card borrowing increased to 12.1% in November, from 10.9% the previous month – the highest figure since January 2024 when it was 12.5%.
Nutrition labels on the front of food packaging should be made mandatory in the UK, according to a consumer champion.
Which? called on the Government to make the change amid what it described as an “obesity crisis”.
A “better approach” is needed to help people make healthier choices, it said.
It comes after research by the group found shoppers prefer traffic light labelling, although they said it could be improved with more prominent placing and increased size.
Traffic light labelling on food packaging was introduced in 2013 and uses green (low), amber (medium), and red (high) colours to show fat, saturated fat, sugar, and salt content, plus calories.
The system is not mandatory in the UK, although it is voluntarily used by major manufacturers and retailers.
However, according to Which? the system is used inconsistently.
It claims some shops do not include traffic light labelling, or provide it without colour coding.
Research by Which? captured insights through the mobile phones of more than 500 shoppers to find out how the traffic light system is working for customers.
A third (33%) said that the nutrition label was the first thing they looked at on the front of a pack.
People most used the traffic light system when choosing snacks (56%), dairy products (33%) and breakfast cereals (27%).
Almost half (47%) said they found this labelling easy to understand.
In focus groups, the traffic light system was the preferred food labelling option, although suggestions to improve it included making it more prominent and larger.
Which? said that people also called for making the scheme easier to understand, such as making the recommended serving size on some products more realistic and consistent.
The consumer champion is now calling on the Government to introduce a mandatory front-of-pack nutrition labelling scheme.
It said this could build on the existing traffic light system to make it work better for shoppers by bolstering consistency, making it more prominent and removing aspects people may find confusing.
Sue Davies, head of food policy at Which?, said: “The UK is in the midst of an obesity crisis and it’s clear that a better approach to front-of-pack labelling is needed to help shoppers make healthier choices.
“Which? is calling on the Government to ensure that all manufacturers and retailers use front of pack nutrition labelling, ideally by making this mandatory.
“Our research shows that people still prefer traffic light nutrition labelling, but that the current scheme needs updating so that it is clearer and simpler and works better for consumers.
“The new system should be backed up with effective enforcement and oversight by the Food Standards Agency and Food Standards Scotland, so shoppers have full trust in the labels on their food.”
In 2022, some 64% of adults in England were estimated to be overweight or living with obesity.
In November it also emerged that one in 10 children in the first year of primary school in England is obese, the highest figure on record outside the pandemic.
It is estimated that obesity costs the NHS more than £11 billion every year.
A Department of Health and Social Care spokesperson said: “This Government is bringing in a modernised food nutrient scoring system to reduce obesity.
“It’s just one element of the strong action we are taking to tackle the obesity crisis as part of our 10 Year Health Plan, which will shift the focus from sickness to prevention.
“We are also restricting advertising of junk food on TV and online, limiting volume price promotions on less healthy foods and introducing mandatory reporting on sales of healthy food.”
Andrea Martinez-Inchausti, assistant director of food at the British Retail Consortium, said: “Retailers have led the way in nutrition labelling, consistently providing advice on healthy living.
“Whether that be through the traffic light system, or other measures, the industry is fully committed to helping improve the health of their customers and are constantly looking for what will work best for them.”
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