Business
Adverts for Booking.com and three major hotel chains banned over misleading prices
Four major players in the travel industry have had their adverts banned by the Advertising Standards Authority (ASA) for misleading customers.
The ASA ruled that Booking.com and hotel groups Accor, Travelodge, and Hilton all used “from” price claims for hotel rooms that overstated how many were available at the advertised rate.
With only a limited proportion of rooms genuinely offered at the advertised prices across various dates, the ASA deemed the promotions misleading and consequently prohibited their future use.
In Booking.com’s case, an ad on May 6 stated “Places to stay in Sheffield – Best Price Guarantee, and further text read “easyHotel Sheffield City Centre From £28”.
Booking.com said the dates and prices displayed were “dynamically chosen” by Google from data it provided, meaning they could vary for each user and search.
They believed the information displayed in the ad was accurate and not misleading.
The ASA said the data Booking.com provided showed that seven bookings were made at the easyHotel Sheffield City Centre for the advertised price in May.
It said it did not receive any other information from Booking.com, such as the number of dates on which rooms were available for £28, to enable us to make an adequate assessment of the proportion of rooms at the hotel available at the advertised price and therefore considered that the information provided was insufficient to substantiate the claim “From £28”.
The watchdog found Accor’s ad for £27 rooms at its Ibis Budget Birmingham Centre were only available for a night’s stay on July 30, and was therefore “not a true reflection of the price most consumers could expect to pay”.
It said consumers would understand the claims “Travelodge Nottingham Riverside From £25” and “Travelodge Swansea M4 From £21” to mean that a significant proportion of rooms at each hotel would be available at the advertised price.
However, it understood that the advertised prices were only available to book for a night’s stay on May 18.
In Hilton’s case, the ASA said it had not seen sufficient evidence to demonstrate that a significant proportion of hotel rooms were available at the advertised prices of £68 at Hampton by Hilton Hamilton Park or £59 at Hampton by Hilton Newcastle.
ASA operations manager Emily Henwood said: “Advertised prices must match what’s really available.
“If only a few rooms are actually offered at the price shown, or it only applies to a specific date, then this information must be made clear to avoid misleading people.
“Otherwise, it’s unfair to anyone trying to find a good deal or make informed choices about where to book.
“People should be able to trust the prices they see in ads and these rulings show that we will take action if the rules are broken.”
Travelodge said in a statement: “Travelodge takes its responsibilities under the ASA advertising guidelines seriously. The prices shown in the ads were generated from our live pricing feed and represented the cheapest bookable date available.
“We recognise that customers expect clarity and transparency in pricing, and we continue to work closely with Google to ensure all ad formats are clear and fully compliant. This particular ad format was removed prior to the ASA ruling, and we remain committed to transparent, accurate, and great-value pricing for all our customers.”
The firm was unable to cope during high demand, Ofwat says, leading to “immense stress” for customers.
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Middle East heat may ripple across India’s energy supply chain, flags Goldman Sachs – The Times of India
As tensions continue to heat up in the Middle East, concerns are raising about disruptions to one of the world’s most critical energy shipping routes, the Strait of Hormuz. Any disruption could significantly affect major oil-importing countries such as India, as the narrow Strait of Hormuz is central to global energy trade. The strait sees almost 20 million barrels of oil passing through each day, or about a fifth of the world’s consumption, pass through the route. The waterway also carries roughly 19% of global liquefied natural gas (LNG) shipments, making it a crucial corridor for energy-importing economies.A recent report by Goldman Sachs has flagged early signs of stress in the region. The report warned that tanker traffic through the Strait of Hormuz has already begun showing signs of disruption, with shipping firms, oil producers and insurers adopting a cautious approach following reports of damaged vessels in nearby waters.According to the firm, financial markets have already begun factoring in the geopolitical risk. Oil prices currently carry an estimated risk premium of $18-per-barrel, reflecting the potential market impact if energy flows through the Strait of Hormuz were disrupted for about a month.
Even is the oil facilities are not directly damaged, a shutdown of the shipping route could expose a significant portion of global supply. The report estimates that in an event of full closure, about 16 million barrels per day of oil flows could be affected, despite the availability of some pipeline routes designed to bypass the strait.And the risks are not limited to crude oil shipments with almost 80 million tonnes of LNG exports annually, much of it from Qatar, moving through the passage. Any prolonged disruption could tighten gas supply globally and potentially drive European benchmark gas prices back to levels seen during the 2022 energy crisis.
Asian economies stand among the most exposed to such disruptions. Major importers such as China, India, Japan and South Korea depend heavily on oil and LNG shipments that transit through the strategic corridor.While global oil inventories and spare production capacity could help cushion short-term shocks, the report warned that sustained disruption to Gulf shipping routes could trigger sharp volatility in global energy markets and push prices higher across oil, gas and refined fuel products.Market participants and governments are closely watching tanker traffic in the Strait of Hormuz, along with diplomatic and military developments involving the United States, Iran and Gulf nations, to assess whether the current disruptions remain temporary or escalate into a broader energy supply shock.
KARACHI: The Pakistan Stock Exchange rallied on Thursday after Saudi Arabia assured Pakistan of facilitating crude oil shipments through the Red Sea port of Yanbu Port, easing concerns over potential fuel supply disruptions.
The benchmark KSE-100 Index climbed sharply during the trading session, rising 4,439.93 points (2.85%) to reach an intraday high of 160,217.14 points.
Market Recovery
Analysts attributed the market rebound to renewed institutional buying and improving investor sentiment after Saudi assurances on oil supplies.
Market expert Ahsan Mehanti, CEO of Arif Habib Commodities, said easing fuel supply concerns played a key role in the recovery.
He added that rising global crude prices, expectations of a new International Monetary Fund loan tranche for Pakistan, and positive economic indicators also boosted investor confidence.
Alternative Oil Route
Pakistan sought an alternative supply route after Iran announced the closure of the Strait of Hormuz, a crucial global oil transit corridor.
Federal Petroleum Minister Ali Pervaiz Malik held talks with Nawaf bin Said Al-Malki, requesting Saudi support for uninterrupted energy supplies.
Saudi authorities reportedly assured Pakistan that oil shipments could be routed through Yanbu, and one crude vessel has already been prepared for dispatch.
Global Oil Market Impact
Oil prices continued to rise amid tensions in the Middle East conflict involving Iran, Israel and the United States.
Brent crude: up 3.26% to $83.99 per barrel
West Texas Intermediate (WTI): up 3.70% to $77.42 per barrel
Energy markets remain volatile as shipping disruptions threaten supply through the Strait of Hormuz, a route that handles nearly 20% of global oil trade.
Analysts say the Saudi assurance helped calm fears about Pakistan’s energy supply chain, contributing to the strong recovery at the PSX.
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