Fashion
AI, design and trends to drive Heimtextil 2026 forward

Global challenges, economic uncertainty and a strained consumer climate challenge the textile industry. At the same time, digital technologies such as AI rapidly change markets and business models. Heimtextil reflects these transformations and provides inspiration and guidance in a complex market environment. In 2026, the world’s leading trade fair will launch a new hall concept that optimally combines product groups and covers the entire spectrum of textile and non-textile interior design. “In challenging times, Heimtextil offers the industry a stability. Heimtextil translates social movements into tangible business opportunities. Together with the industry, it continuously evolves in line with market needs – in terms of content, strategy and structure. With the new hall layout, we create a business tool that increases visibility, strengthens synergies, brings supply and demand together in a targeted manner and opens up new markets. This enables strong leads, new business potential and industry exchange,” says Olaf Schmidt, Vice President Textiles and Textile Technology. The hands-on content program on the Texpertise Stage in Hall 6.0 also provides clear answers and practical tools for future business success – featuring expert insights ranging from customer engagement and differentiation to AI-driven design.
Heimtextil 2026 positions itself as a stabilising force in uncertain times, merging craftsmanship with AI innovation under the theme ‘Lead the Change’.
With 3,100 exhibitors from 65 nations, it unveils a new hall layout, trend arena, and immersive design experiences that redefine sustainability, creativity, and the future of home textiles.
Between tradition and AI: Heimtextil Trends 26/27
They are the heart and the key source of inspiration: Heimtextil Trends 26/27 reveal where the industry is heading. In 2026, the curated Trend Arena will find a new home in Hall 6.1 – surrounded by the segments Bed, Bath & Living and Textile Design. Together with the design platform Alcova Milano, a visionary hotspot emerges that showcases progressive megatrends for retail, industry and contract business. Under the motto ‘Craft is a verb’, Heimtextil Trends 26/27 connect traditional craftsmanship with AI-driven technologies. The interplay of high-tech and handcraft gives rise to new impulses – from natural influences and handmade materials to AI-generated colours.
Textile interior design of the future: ‘among-all’ by Patricia Urquiola
World-renowned architect and designer Patricia Urquiola sets new standards in textile interior design: with her immersive installation ‘among-all’ in Hall 3.0, she creates a textile
experience for all the senses, combining aesthetics, comfort, functionality and sustainability. The installation demonstrates how AI-driven design addresses individual human needs and enables innovative spatial concepts for design, retail and hospitality. ‘among-all’ highlights the emotional and visual power of textiles and invites visitors to be inspired, pause and connect.
Hotspot for holistic interior design
In Hall 3.0, Heimtextil brings together essential interior design product segments – from wallpaper and carpets to curtains, privacy screens and sun protection. The area Interior Design Concepts: Windows, Wall & Floor opens up textile and non-textile solutions for future-oriented interior design to interior designers, architects, decorators, and planners. Key players such as Forest Group, Höpke, Linder, Marburger Tapetenfabrik, Paulig, Sarlas, Tanriverdi, The Wallfashion House and York Wallcoverings will present their latest collections here. The DecoTeam and its members will once again create a creative joint presentation, complemented by the Design Lounge powered by DecoTeam. Participating brands include A.S. Création Tapeten, Brink & Campman, Haro, Kadeco, and Kobe.
Sleep & Meet: New brand area for specialist bed and mattress retailers
Together with the German Mattress Industry Association (Fachverband Matratzen-Industrie e.V.), Heimtextil strengthens the Smart Bedding segment with the new Sleep & Meet area in Hall 4.0. Here, leading brands from the mattress sector will showcase their portfolios together – including Auping Germany, Bettwaren Stendebach, Dormiente, Ergomed, EuroComfort Group with Badenia, Brinkhaus and Lück, Femira, Frankenstolz, Hüsler Nest, Rummel Matratzen and Schwarzwald Schlafsysteme. Sleep & Meet connects bedding retailers, hospitality and volume buyers with relevant companies and business contacts in an exclusive setting – supporting new product range strategies and consumer developments.
Strong offering for the international contract business
With Interior.Architecture.Hospitality, Heimtextil 2026 presents an extensive programme for architecture, interior design, hospitality and the healthcare sector. The Interior.Architecture.Hospitality LIBRARY in Hall 3.1 showcases a curated selection of functional textiles – complemented by a talk spot for professional exchange, exclusive formats and product innovations. Heimtextil brings together manufacturers, planners and decision-makers and demonstrates how textiles can open up differentiation and business potential in hospitality, healthcare, office and retail design.
Rising demand: expanded range for the carpet and flooring industry
The Carpets & Rugs segment continues to grow and will extend across four hall levels (11.0, 11.1, 12.0 and 3.0). It will be complemented by the new product group Flooring & Equipment, featuring non-textile floor coverings. Together, the two segments form the central hub for the global carpet and flooring industry on the exhibition grounds – accompanied by a tailored content programme. Buyers benefit from greater variety, new synergies and relevant business contacts.
From fibre to end product: the widest variety of decorative and upholstery fabrics
In Halls 3.1 and 4.1, Heimtextil 2026 showacses the world’s largest range of upholstery and decorative fabrics as well as European weaving mills – from high-quality decorative fabrics, upholstery and contract fabrics to genuine and imitation leather. International manufacturers such as Dickson Constant Sunbrella (France), Edmund Bell (Great Britain), Manuel Revert (Spain), Vanelli Tekstil (Turkey) and Vescom Velvets (Netherlands) will be there. The preliminary stage offer Fibres & Yarns creates additional synergies for manufacturers, weaving mills and design. Industry leaders such as Angles Textil (Spain), Indorama Ventures Fibers (Germany) and Korteks Mensucat (Turkey) round off the range along the textile value chain.
Quality meets volume: Europe’s largest stage for home textiles in every dimension
Heimtextil combines exclusive quality products with high-volume private label solutions, covering order quantities of every scale. In 2026, the Global Home (Halls 8.0, 9.1, 10.1, 10.3) and Global Home Excellence (Halls 9.0, 10.2) sections will be optimally positioned. International producers and country pavilions, including those from China, India, Pakistan, Taiwan and Vietnam, will present solutions for global demand and benefit from high visibility and short distances. International manufacturers also bring a strong private label offering in the mattress segment to Frankfurt – underlining Heimtextil’s relevance as a global sourcing platform. Through its strategic connection to Carpets & Rugs, Heimtextil connects complementary product ranges and unlocks new business opportunities for retailers, manufacturers and volume suppliers.
Heimtextil will take place from 13 to 16 January 2026.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
Fashion
True Religion taps Ciara for Holiday 2025 campaign

Published
October 23, 2025
True Religion has unveiled its 2025 holiday campaign, fronted by Grammy Award–winning artist, entrepreneur, and philanthropist Ciara.
Dubbed “Wrapped in True”, the campaign shines a spotlight on women redefining success across industries, from fashion and sports to business and culture.
Joining Ciara in the campaign are model and real estate agent Nicole Anderson, former professional tennis player Ayan Broomfield, Detroit-born rapper, actress and entrepreneur Kash Doll, entrepreneur Mahogany Jones, and activewear brand founder Alisah Washington—five women who each embody True Religion’s ethos of self-expression and confidence.
“We couldn’t imagine a better partner for this campaign than Ciara, who embodies the essence of True Religion by inspiring others to own their presence, speak through style and lead with confidence,” said Kristen D’Arcy, chief marketing officer and head of digital growth at True Religion.
“We also celebrate the other powerhouse women leading this campaign—the creators, entrepreneurs and athletes who unapologetically express themselves and use their platforms to embolden others, build community and drive culture forward.”
The campaign features puffer jackets, velour sets with faux fur trim, fuzzy sweaters, activewear, and party-ready bustier tops, alongside collegiate-inspired pieces such as varsity jackets and graphic polos with signature detailing.
It spans digital, video, social media, streaming audio, OOH, and experiential activations, including a Team True college campus tour across the U.S. and the brand’s drone show debut at major NCAA college football games this fall.
“Partnering with True Religion on Wrapped in True felt like a natural fit because this campaign celebrates multi-hyphenate, successful women who are defining culture,” said Ciara. “The brand truly understands the power of not limiting yourself to one role, and that’s what I strive to embody every day.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Mackage unveils Core 2025 campaign with Matt Bomer, Stella Maxwell

Published
October 23, 2025
Canadian luxury brand Mackage unveiled on Thursday its Core 2025 campaign, starring actor Matt Bomer and supermodel Stella Maxwell.
The campaign pays tribute to the silhouettes and craftsmanship that have defined the label for more than 25 years. Photographed in Los Angeles, Bomer and Maxwell are paired with a cast of symbolic animals—an owl, a falcon, an indigo snake, and two Dobermans—each representing an element of Mackage’s design ethos: wisdom, precision, protection, and dedication. Together, they embody the brand’s guiding philosophy, “Aesthetics That Protect.”
“Our Core collection celebrates the styles that define us,” said Mackage CEO Tanya Golesic. “These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design. It’s about returning to what makes Mackage unique and elevating it further.”
The collection revisits the brand’s most recognizable icons, including the Adali coat and the Dixon down bomber. It also introduces new iterations that expand the brand’s design universe, such as the Calina, a chevron-quilted down maxi coat with a belted waist; the Gael, a double-breasted leather trench; and the Skai, a 3-in-1 tailored wool men’s coat with a removable bib for versatility.
“This is a tribute to Mackage’s enduring vision, designs that have defined style for more than 25 years and continue to resonate today,” said Maxwell.
“In both fashion and acting, staying relevant means evolving while holding onto what defines you,” added Bomer. “This campaign reflects Mackage’s ability to do exactly that.”
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Luxe brand websites AI, agents are top sources for product info, say UK shoppers

Published
October 23, 2025
Who’s providing consumers with the best high-quality product information, luxury brand websites or artificial intelligence (AI) agents? Well both, actually, according to a new report, “signifying how UK shoppers now search for and discover products”.
It appears the two channels are running almost neck and neck (68% for brands, 67% for AI), according product experience (PX) company Akeneo. It cited AI assistants such as Chat GPT and Amazon’s generative AI-powered shopping assistant, Rufus, “for accurate and detailed product information”.
Its findings also “signal a growing shift in shopper expectations with UK consumers demanding detailed content and highlighting how poor product information now comes with significant commercial risk”.
Indeed, 70% of shoppers say they would switch to an alternative product if the information provided was insufficient, and 65% admit they would abandon a purchase entirely.
Also, 68% say they would stop buying from a business altogether if they lost trust following a poor product content experience.
When it comes to product information quality, British shoppers favour high-touch digital environments and AI-powered discovery tools over traditional in-store or social commerce channels.
Further research from digital presence platform Yext reports 40% of UK consumers now use AI search tools at least once a day “to discover, evaluate and choose the brands they shop with”.
It noted that, post-Covid and amid falling global demand, “luxury brands have significantly invested in delivering content-rich, immersive digital experiences to drive conversions for high-priced items”.
When asked to rank the quality of product information across various retail channels, luxury retailer websites and AI agents ranked highest, ahead of online marketplaces and mobile apps (52%), rental sales platforms (46%), luxury stores (45%) and general physical retail (43%). Some 40% of respondents said retailer websites provided the best quality product information falling to 38% for social commerce channels.
Romain Fouache, CEO at Akeneo, said: “AI is fundamentally transforming the way consumers discover and shop for products. Instead of relying solely on search engines or traditional channels, shoppers are increasingly turning to intelligent agents and virtual assistants to guide their decisions.
“This shift presents a major opportunity — and a challenge — for brands, manufacturers, distributors and retailers. If your product information isn’t accurate, structured, enriched, and optimised for AI, you simply won’t be found.”
Copyright © 2025 FashionNetwork.com All rights reserved.
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