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AI in driver’s seat for real-time, in-vehicle experience | Computer Weekly

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AI in driver’s seat for real-time, in-vehicle experience | Computer Weekly


Artificial intelligence (AI) and software-defined vehicle (SDV) supplier Sonatus has launched a platform to help original equipment manufacturers (OEMs) use AI to transform driving and ownership experiences with greater efficiency and lower costs.

The firm believes its Sonatus AI Director will be “game-changing”, enabling OEMs to deploy AI at the vehicle edge to shrink roll-out cycles from months to days, while lowering costs and enabling smarter, safer driving.

Putting the launch into context, Sonatus noted that automotive AI is growing rapidly, citing a market study from Precedence Research, Automotive artificial intelligence (AI) market size and forecast 2025 to 2034, showing that the sector is projected to reach a market size of $46bn annually by 2034, with in-vehicle edge AI software and services being be an increasingly important component of the industry.

The company says OEMs are always seeking innovative ways to deliver customer value across passenger and commercial vehicles throughout their lifecycle. It added that in-vehicle edge AI, fuelled by real-time and contextual vehicle data, allows OEMs to unlock features and capabilities that enable adaptive and personalised driving experiences, proactive maintenance, improved efficiency and optimal vehicle performance.

“The evolving technology and competitive landscape are compelling automakers to transition towards software-defined vehicles and make greater use of AI to improve their business,” said Alex Oyler, consulting director at global automotive research firm SBD Automotive. “Innovative tools … can expand the use of in-vehicle AI to deliver adaptive, intelligent and compelling driving experiences that ensure OEMs stay ahead of global competition.”

Sonatus says successful in-vehicle edge AI is enabled by the capabilities of software-defined vehicles based on building blocks covering everything from the cloud to the vehicle edge, including on-demand access to precise vehicle data. The latter is regarded as a critical foundational element.

To meet the market demand and address technology challenges, Sonatus AI Director has been designed to allow OEMs and suppliers to gain an end-to-end toolchain for model training, validation, optimisation and deployment, while integrating with vehicle data, executing models in isolated environments and providing cloud-based remote monitoring of model performance.

Among the key challenges facing the automotive industry in deploying in-vehicle edge AI that AI Director sets out to solve includes providing a consistent framework that enables OEMs to deploy models from different suppliers with a single platform and across vehicle models. It also looks to allow Tier 1 suppliers to optimise the systems they deliver to OEMs and more easily take advantage of AI across hardware and software technologies, and allow AI model suppliers to gain access to input data from across different subsystems while protecting the intellectual property of their models.

Acting as a toolchain and in-vehicle runtime environment, AI Director is claimed to lower the barriers to edge AI adoption and innovation compared with current alternative approaches using disparate machine learning development tools, reducing efforts from months to weeks or days.

Instead of relying solely on cloud-based models, AI Director is also built to let vehicle manufacturers run AI directly in the vehicle to provide a faster response, reduce data upload costs, preserve data and algorithm privacy, and ultimately ensure continuity across intermittent connectivity. AI Director supports the management and deployment of a range of models spanning many vehicle subsystems with potential benefits including cost, performance, security and efficiency improvements.

Also, Sonatus insisted that rather than waiting for next-generation ECU hardware, OEMs could use AI Director to maximise the value of their existing compute resources, accelerating time to market while also providing a path to scale AI performance as new silicon becomes available. The platform supports a range of model types, including physics- and neural network-based models, as well as small and large language models, catering to diverse vehicle use cases.

“Artificial intelligence is creating opportunities for new ideas that were never before possible in vehicles,” said Jeff Chou, CEO and co-founder of Sonatus. “With Sonatus AI Director, we are empowering OEMs to deploy AI algorithms of all types into vehicles easily and efficiently, unlocking new categories and opening up an ecosystem of innovation that connects cloud, silicon, Tier 1 suppliers and AI model developers.”

Initial launch partners for Sonatus AI Director include automotive silicon provider NXP; compute IP firm Arm; and cloud service provider Amazon Web Services. Also on board are subsystem expert model providers Compredict, Qnovo, Smart Eye and VicOne.



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Top Vimeo Promo Codes and Discounts This Month in 2025

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Top Vimeo Promo Codes and Discounts This Month in 2025


Remember Vimeo? You probably don’t use it to browse videos the way you might with some other services. But if you landed on this page, there’s a good chance you use it to host your professional portfolio. Or assets for your business. Or your short films. Vimeo has tools other video hosting services simply don’t have, like AI editing tools, on-demand content selling, customizable embeds, and collaborative editing features. And best of all: There are no ads. WIRED has rotating Vimeo promo codes to help you save.

Get 10% Off Annual Plans With This Vimeo Promo Code

No matter what you need for your business or career, when it comes to video, Vimeo’s got multiple plans to suit. And luckily, right now, you can save with a Vimeo promo code—even on the annual plans, which already include 40% in savings. Just use Vimeo coupon code GETVIMEO10 to save 10% on your membership plan.

The Easiest Way to Save 40% on Your Vimeo Plan

Vimeo has a few different membership plans that you can save on. No matter which you go with, the easiest way to save a lot is with an annual membership, which has automatic 40% savings compared to paying monthly. And yes, you can even stack promo codes with the annual billing options.

More on Vimeo Pricing and Membership Plans

So what tier do you need? The Starter plan starts at $12 per month (billed annually) or $20 per month (billed monthly). It comes with 100 gigabytes of storage, plus boosted privacy controls, custom video players, custom URLs, and automatic closed captioning.

Boost your plan to Standard for $25 per month (billed annually) or $41 per month (billed monthly) to upgrade to 2 terabytes of storage, 5 “seats” (which are collaborative team member spots), a brand kit, a teleprompter, text-based video editing, AI script generation, and engagement and social analytics.

Finally, there’s the Advanced plan, which costs $75 per month (billed annually) or $125 per month (billed monthly). You’ll get 10 “seats”, 7 terabytes of storage, AI-generated chapters and text summaries, live chat and poll options, plus streaming and live broadcast capabilities.

Use a Vimeo Coupon Code to Get Savings on Vimeo on Demand

Vimeo on Demand is a new way to stream and download movies online. Through Vimeo on Demand, you can rent, buy and subscribe to the best original films, documentaries and series directly from your favorite small business video creators, including The Talent and Wild Magic.

Vimeo Enterprise Solutions 2025

You may have not heard about Vimeo Enterprise, but it’s probably the most essential program for content creators, videographers, and digital media in the workplace in general. From meeting recordings and AI-driven video creation to compliance and distribution, Vimeo Enterprise helps centralize and manage video workflows.

Does Vimeo Have a Free Trial?

While Vimeo doesn’t have a free trial of its paid plans, it does have a free plan with some basic features. Additionally, paid plans can be canceled anytime–within 14 days for an annual subscription, or 3 days for a monthly subscription. You’ll get a full refund if you decide to cancel within the respective timeframes.



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WIRED Roundup: DOGE Isn’t Dead, Facebook Dating Is Real, and Amazon’s AI Ambitions

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WIRED Roundup: DOGE Isn’t Dead, Facebook Dating Is Real, and Amazon’s AI Ambitions


Leah Feiger: So it’s a really good question actually, and it’s one that I’ve thought about for quite some time. I think if it’s not annoying, I want to read this quote from Scott Kupor, the director of OPM and the former managing partner at Andreessen Horowitz, to be clear, just to remind everyone where people are coming from in this current administration. He posted this on X late last month, and this was part of Reuter’s reporting. So he posts, “The truth is, DOGE may not have centralized leadership under USDS anymore, but the principles of DOGE remain alive and well, deregulation, eliminating fraud, waste and abuse, reshaping the federal workforce, et cetera, et cetera, et cetera.” Which is the exact same, the thing that they’ve been saying this entire time, but it’s all smoke and mirrors, right? It’s like, oh no, no, well, DOGE doesn’t exactly exist anymore. There’s no Elon Musk character leading it, which Elon Musk himself said on the podcast with Joe Rogan last month as well. He’s like, “Yeah, once I left, they weren’t able to pick on anyone, but don’t worry, DOGE is still there.” So it feels wild to watch people fall for this and go like, “DOGE is gone now.” And I’m like, they’re literally telling us that it’s not.

Zoë Schiffer: I think one thing that does feel honestly true is that it is harder and harder to differentiate where DOGE stops and the Trump administration begins because they have infiltrated so many different parts of government and the DOGE ethos, what you’re talking about, deregulation, cost cuttings, zero-based budgeting, those have really become kind of table stakes for the admin, right?

Leah Feiger: I think that’s such a good point. And honestly, by the end of Elon Musk’s reign, something that kept coming up wasn’t necessarily that the Trump administration didn’t agree with DOGE’s ethos at all. It was that they didn’t really agree with how Musk was going about it. They didn’t like that he was stepping on Treasury Secretary Scott Bessent and having fights outside of the Oval Office. That was bad optics and that also wasn’t helping the Trump administration even look like they were on top of it.



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Horses, the Most Controversial Game of the Year, Doesn’t Live Up to the Hype

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Horses, the Most Controversial Game of the Year, Doesn’t Live Up to the Hype


The debate over Horses’ delisting is emblematic of a bigger fight that’s taken place this year, when platforms such as Steam and Itch.io yanked down “NSFW” and “porn” games in July. Developers, players, and trade organizations have continued to be vocal about developers’ creative rights to make games that deal with adult content.

“Developers shouldn’t have to compromise their creative vision, but we also have to acknowledge that games exist within capitalist structures where access to platforms determines livelihood,” says Jakin Vela, executive director of the International Game Developers Association, a nonprofit supporting game developers. “The key is informed decision-making and understanding what each platform allows, what risks exist, and whether your artistic goals outweigh those risks.”

Still, Vela says, these removals have exposed the fragility of developers’ economic security. “We should be concerned whenever a system allows a creator’s livelihood to be cut off without transparency or recourse,” he says. The video game industry is highly consolidated, with a handful of platforms controlling access to the vast majority of players. “That imbalance creates a structural issue, not necessarily because platforms enforce rules, but because there are so few viable alternatives.”

Santa Ragione’s future should not hinge on its ability to exist on Steam or any other platform. A bad project should not spell the end of a developer who is, for all the criticisms I have of its game, trying to say something. That part of this story may still yet have a happy, or at least a survivable, ending. The Streisand effect is paying off for Horses. On the digital distribution platform GOG, where it’s still available, the game is a top-seller.

Horses needs to be defended against censorship. It is also a bad game that should be examined as such. But while the conversation around Horses is still stalling out about why the game is allowed to exist, or how it’s not that offensive, the better question is why we really care about it at all—and why, as players, we feel so reluctant to talk about its failings like any other piece of media.



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