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All That Glitters: Why 62% Of Young Indians Are Choosing To Buy Gold Over Everything Else

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All That Glitters: Why 62% Of Young Indians Are Choosing To Buy Gold Over Everything Else


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Among individual buyers, 42.3% said they themselves initiated the most recent gold purchase in their household, nearly matching the 40% who cited parents or elder family members.

The survey found that 66.7% of respondents said gold buying today is largely a personal decision.

The survey found that 66.7% of respondents said gold buying today is largely a personal decision.

Gold remains deeply trusted by young Indians but a new survey reveals that Gen-Z and Millennials are buying it in dramatically different ways than their parents- choosing smaller amounts, making personal decisions and treating purchases as investment milestones rather than waiting for weddings or festivals.

A survey conducted by Smytten PulseAI with 5,000 consumers aged 18-39 shows that tradition-led buying is steadily giving way to a more individual, logic-driven approach, with first salaries now triggering gold purchases as often as family occasions.

The New Gold Buyer: Smaller, Smarter, Self-Led

The survey reveals a fundamental shift in how young Indians are approaching gold. Lighter purchases are now the norm, with 61.9% of recent purchases coming in below 5 grams. Of these, 27.5% bought less than 2 grams and 34.4% bought between 2 to 5 grams. This marks a clear departure from the large, one-time purchases traditionally associated with weddings and major life events.

Personal decisions are increasingly outweighing family influence. The survey found that 66.7% of respondents said gold buying today is largely a personal, self-driven decision rather than one influenced primarily by family. Among individual buyers, 42.3% said they themselves initiated the most recent gold purchase in their household, nearly matching the 40% who cited parents or elder family members.

For many first-time buyers, entry into gold is no longer limited to weddings. The survey shows that 24.3% said their first gold purchase was triggered by their first salary or personal income, while 23.9% cited an investment decision. This reflects a generational shift where Gen-Z treats gold as a self-led financial choice tied to personal achievements.

Gold Still Beats Crypto, Stocks And Mutual Funds

Despite the rise of digital investment options, gold remains the overwhelming favorite among young Indians. If given Rs 25,000 to invest today, 61.9% would choose gold- far ahead of mutual funds at 16.6%, fixed deposits at 13%, stocks at 6.6% and crypto at just 1.9%. During times of economic uncertainty, 65.7% said gold feels like the safest option compared to bank savings, mutual funds or equities. Looking ahead, 52.7% said they are very likely to buy gold in the next 12 to 24 months.

Gen-Z vs Millennials: Different Motivations

The survey points to a clear generational split in how gold decisions are made. Gen-Z is more confident deciding when and how to buy, treating gold as a self-led financial choice linked to personal milestones. They’re more likely to enter through smaller starter buys tied to their first paycheque or personal achievements.

Millennials, on the other hand, are more likely to view gold through the lens of household planning and long-term security, where purchases are still shaped by collective family priorities and life events like marriages or childbirth.

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Top stocks to buy today: Stock recommendations for February 13, 2026 – check list – The Times of India

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Top stocks to buy today: Stock recommendations for February 13, 2026 – check list – The Times of India


Top stocks to buy today (AI image)

Stock market recommendations: Bajaj Broking Research recommends buying Tata Power, and Manappuram Finance as the top stocks picks for February 13, 2026 with a 3-month timeframe for target. It also shares its view on Nifty and Bank Nifty:

Index View: NIFTY

Indian benchmark indices traded within a narrow range during the week, exhibiting a positive bias amid supportive domestic cues. Market sentiment remained constructive, underpinned by a revival in Foreign Institutional Investor (FII) inflows. After a phase of sustained outflows, FIIs have turned net buyers, reflecting renewed confidence in India’s macroeconomic fundamentals. The continuation of these inflows is expected to lend further support to equities, particularly in light of improving GDP growth expectations.Investor attention has gradually shifted toward the concluding phase of the third-quarter earnings season. Market participants are closely evaluating corporate earnings performance and forward-looking management commentary to gauge the sustainability of earnings growth. Additionally, upcoming inflation data will be a key monitorable in both India and US, as it may influence expectations regarding the Reserve Bank of India’s and US FOMC future rate decision.Developments related to the proposed trade agreement also remain in focus, with reports suggesting that the final contours are nearing completion. Greater clarity on this front could provide incremental direction to the markets in the near term. Overall, the market undertone remains cautiously optimistic, supported by improving macroeconomic indicators and stabilizing external flows.Nifty post the RBI monetary policy outcome rebounded from the support area of 20 days EMA and tested the immediate resistance area of 26,000 in Wednesday session.Going forward, index sustaining above the key psychological level of 26,000, will open upwards toward the key resistance area of 26,200–26,300 in the coming sessions. However, if it fails to move above the 26,000 levels, the index is likely to consolidate in the range of 25,500-26,000.The overall outlook remains positive, and market dips should be seen as buying opportunities. Immediate support is placed at 25,500–25,400, which aligns with last week’s breakout area and the 20-day EMA.Volatility is likely to remain elevated amid uncertain global cues and the rising crude oil prices.BANKNIFTYBank Nifty traded in a range with positive bias during the current week. PSU banking stocks extended their outperformance. Going ahead, a move above 61,000 levels will lead to further upside toward the 61,400 and 61,800 levels in the coming sessions. Failure to move above 61,000 will signal some consolidation in the range of 59,800-60,800 levelsBias remains positive and we believe dips should be used as buying opportunity, with short term support seen at 59500-59200 levels being the confluence of the 20- and 50-days EMA. Volatility is likely to remain elevated amid uncertain global cues

Stock Recommendations:

Tata PowerBuy in the range of ₹ 373-381

Target Stoploss Return Time Period
₹ 413 358 9.50% 3 Months

The stock is at the cusp of generating a breakout above a falling supply line joining the highs of October 2025 and January 2026 signaling resumption of up move and offers fresh entry opportunity.We expect the stock to head towards 413 levels in the coming quarters being the high of October 2025 and the upper band of the last 12 months range.Daily 14 periods RSI is in uptrend and is seen sustaining above its nine periods average thus supports the positive bias in the stock.Manappuram FinanceBuy in the range of 300-310

Target Stoploss Return Time Period
₹ 332 289 9% 3 Months

Buying demand is seen emerging from the 52 weeks EMA and the previous major low of October 2025 signaling strength and offers fresh entry opportunity. The stock during last week formed a bullish engulfing candle signaling strength and opening upside towards 332 levels being the 123.6% external retracement of the previous decline.The daily 14 periods RSI is seen rebounding, taking support at its nine periods average thus supports the positive bias in the stock. The weekly stochastic has generated a buy signal.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)



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Rayner calls for Starmer to appoint night-time economy minister

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Rayner calls for Starmer to appoint night-time economy minister



Angela Rayner has called for Sir Keir Starmer to appoint a dedicated night-time economy minister as she warned “more needs to be done” to support the industry.

In a challenge to the Labour Government, the former deputy prime minister suggested venues face a “triple whammy” of costs with business rates, VAT and a minimum wage increase, on top of other pressures.

Speaking at a summit on the night-time economy in Liverpool, Ms Rayner said the sector should have a “true champion on the national stage” to represent its interests.

The Labour MP, who served as Sir Keir’s deputy and as local government secretary until resigning last year after a row over her underpayment of stamp duty on a new property, told an event in Liverpool: “We need to do better.

“We need to recognise the value of this industry, economically, culturally, socially.

“We need to design policy with the industry and not for it.”

She added: “I would support the Government in having a named minister with responsibility for the night-time economy to champion the sector inside Government and ensure that the voices of small and medium businesses are heard loud and clear.”

In a Q&A following her speech, Ms Rayner said “the ministerial position is really important” and urged Labour to avoid a “one-size-fits-all” approach to the sector.

The MP, who also previously oversaw Labour’s workers’ rights package and is widely seen as a potential successor to Sir Keir amid recent speculation about his future in No 10, also lamented the “challenges” to business of rising costs.

“I think we’ve got to recognise, it’s not even a double whammy, it’s not even a triple whammy, I talk about the challenges on business rates, the challenges on VAT, the challenges of the minimum wage going up and the living wage going up,” she said.

“And the cost of energy – we’ve got to start looking at the intersectionality of all these challenges and start relieving some of them.”

In her budget last year, Chancellor Rachel Reeves slashed a discount on business rates for pubs introduced during the pandemic.

Following anger from landlords, a £300 million “lifeline” for pubs was announced in January in a bid to ease concerns.

Also coming in April are new rateable values of business properties, which have been revalued to reflect changes in the property market.

Labour needs to “put rocket boosters on what we promised at the election and start delivering now”, Ms Rayner added, arguing that firms also need a “more permissive approach to licensing”.

“If we’re serious about recovery, then we must fuel the recovery of them (businesses),” she said.

“That means recognising the value not just in rhetoric, but in policy. And this is where we must be candid.

“There is, without doubt, a clear divide between policy that truly understands the night-time economy and policy that simply applies a one-size-fits-all approach.

“Too often, policy is done to this sector, not with it. And I recognise clearly and openly that more needs to be done to engage the industry directly and consistently and respectfully, to listen, to co-design, to recognise expertise where it exists.”

Responding to Ms Rayner’s speech, shadow business secretary Andrew Griffith said she had “finally realised the cumulative impact” of the Government’s “anti-business policies” on the economy.

“But these words will ring hollow for many, given she was one of the principal architects of the job-destroying Employment Rights Bill,” the Tory frontbencher added.

Several Labour figures have suggested changes should be made to the way Government operates in recent days following the fallout from the Peter Mandelson scandal.

Her recommendation of a new ministerial post follows calls from female Labour parliamentarians for Sir Keir to appoint a woman as his de facto deputy after a series of controversies which critics say has exposed a “boys’ club” in Downing Street.

No 10 has rejected the accusations about the way it has been run, but the Prime Minister has said he would consider a suggestion from Baroness Harriet Harman to revive the position of first secretary of state, which functions in practice as a deputy prime minister, and give the role to a woman.

A Government spokesperson said: “Thriving nightclubs are often at the heart of communities and play a key role in supporting economic growth across the UK.

“That is why we are taking action to support the sector including tackling late payments, speed up licensing reforms and cut red tape while our £4.3 billion support package will cap big business rate bill hikes – and we are publishing a new high streets strategy later this year to renew our neighbourhoods.”



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Spirit Airlines sells more planes, calls back 500 flight attendants from furlough ahead of spring break

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Spirit Airlines sells more planes, calls back 500 flight attendants from furlough ahead of spring break


A Spirit Airlines plane is at George Bush Intercontinental Airport in Houston, Dec. 29, 2025.

Reginald Mathalone | Nurphoto | Getty Images

Spirit Airlines, trying to emerge from its second bankruptcy in less than a year, has sold another 20 of its Airbus planes and is bringing flight attendants back from furlough.

The sale of the 20 aircraft, most of which are not in service, comes as Spirit is attempting to stabilize after years of financial struggles that have executives fighting to keep the carrier alive.

“At this time, natural attrition and voluntary actions are providing flexibility needed to right-size our staffing levels for both Pilots and Flight attendants,” Spirit Chief Operating Officer John Bendoraitis said in a note to employees Wednesday night.

The sales brings Spirit’s fleet to 94 aircraft, and is “consistent with our plan to focus on our strongest routes and the most efficient fleet,” Bendoraitis said. The aircraft will be phased out starting in April, he said.

Deal talks with investment firm Castlelake and fellow budget carrier Frontier Airlines haven’t yielded an agreement that would give Spirit a path forward, though the airline could forge a plan on its own.

Read more CNBC airline news

The Dania Beach, Fla.-based carrier is also calling 500 flight attendants back from furlough, just as it gears up for spring break travel season.

“Fixing this airline is a shared effort,” Bendoraitis said. “There’s a lot in this moment that crews can’t control, but we do need you to continue giving us the foundation for a strong operation.”

Spirit has slashed its network and fleet and furloughed more than 1,300 flight attendants and hundreds of pilots to save cash.

“This is good news for 500 Flight Attendants and their families and critical to those of us on the line that have faced a grueling operation over the last two months,” the Association of Flight Attendants-CWA, their union said in a message to members Wednesday. “The company’s goal in recalling Flight Attendants is to ease some of the operational issues since the furloughs.”



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