Expanding British fashion retailer AllSaints has a new CFO with the appointment of Sean Trend to the key finance role. The company has also filed its accounts for its US subsidiary.

First the CFO appointment. Trend will join the group in February 2026, and will replace Elaine Deste who’s retiring after nearly six years in the role.

He’ll join from ASOS where he’s held a variety of senior executive roles since joining the business in 2017, including director of finance, SVP strategy & insights, SVP North America, and MD of the UK & US. 

CEO Peter Woods said he “has a fantastic mix of hugely relevant financial, operational and management experience, much of it in the fashion sector and also across the key regions in which we operate. I am confident that he will fit in brilliantly in our group and play an integral role in helping us to achieve our exciting long-term growth plans”.

He added that Deste “has made an enormous contribution since she joined us in early 2020, and her rigour, professionalism and dedication will all be missed.  I would like to thank her sincerely on behalf of everyone here, and to wish her every happiness for her retirement”.

As for those US results filed at the UK’s Companies House, the year to 1 February 2025 at AllSaints USA Limited saw it with a “strong trading performance against a challenging global economic background”.

It can be hard to get a true picture of how an international subsidiary is performing given that separating figures for the business from its parent isn’t always straightforward.

But with that always in mind, the company said the wholesale business in particular saw continued growth while retail store sales were impacted by the annualisation of closures in both 2023 and 2024 (although it also opened a number of stores in the year).

Revenue for the US business in the period grew to $207.5 million from $165.3 million. The latest year comprised 52 weeks while the previous year was 53 weeks and the company said the revenue increase was primarily driven by sales to wholesale partners.

Post-operating exceptional EBITDA covers the trading performance of the company adjusted for operating cost arrangements that it has in place with other entities within the parent group. On this basis it increased to $18.22 million from $17.59 million. 

The company also said that following the year end, consumer spending has remained subdued and tariff announcements in the US have created uncertainty. But the group has “reacted with agility, by replanning product ranges and supply chains in order to protect both US revenues and gross margin performance while also remaining competitive”.

The US has also seen the company opening a new store in Atlanta for its headline brand as well as a Miami one for Jon Varvatos, although it closed its existing Miami store. It also opened a new flagship in Soho, New York in September. In San Francisco and San Diego, there have been store moves to improved locations.