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American Eagle shares rise on partnership with Travis Kelce, fresh off his engagement to Taylor Swift

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American Eagle shares rise on partnership with Travis Kelce, fresh off his engagement to Taylor Swift


American Eagle launches AE x Tru Kolors by Travis Kelce.

Courtesy: American Eagle

Shares of American Eagle rose Wednesday morning after the apparel company announced a collaboration with football star Travis Kelce, just a day after he and singer Taylor Swift said they were engaged.

The stock was up roughly 5% in early trading.

Kelce’s sportswear brand, Tru Kolors, is launching a limited-edition collaboration with American Eagle, pairing the jeans brand with Kelce’s picks, including vintage-inspired T-shirts and “reimagined” varsity jackets. The collaboration was more than a year in the making, Kelce said, but the announcement came just a day after his proposal caused a global internet stir among fans.

“It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” Kelce, the creative director of the collection, said in a statement.

The new pieces are launching in two drops on Wednesday and on Sept. 24.

American Eagle wasn’t the only stock to get a bump from the NFL star’s engagement announcement this week. Shares of Signet Jewelers popped briefly following the proposal as fans focused on Swift’s “cushion cut” engagement ring.

Other companies wasted no time in using the proposal to promote their products, such as Domino’s, Grubhub and Solidcore, among others.

Kelce’s American Eagle collaboration comes after the jeans brand announced a collaboration with actress Sydney Sweeney in July. That team-up captivated the internet over what some critics deemed a tone-deaf campaign for its wordplay of good “jeans” and “genes.”

Shares of the company soared in a meme-stock fashion after the Sweeney promos were unveiled, aided by President Donald Trump calling the campaign the “hottest ad out there.”

The stock is up about 20% since mid-July.

Clarification: This story has been updated to clarify that Travis Kelce and Taylor Swift announced their engagement on Tuesday.

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India-US trade: Exports rebound in November; supply-chain shifts and holiday restocking drive recovery, says GTRI – The Times of India

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India-US trade: Exports rebound in November; supply-chain shifts and holiday restocking drive recovery, says GTRI – The Times of India


India’s exports to the US bounced back in November after two months of dip. The rebound was largely supported by supply-chain adjustments and pre-holiday season inventory restocking, according to the Global Trade Research Initiative (GTRI). This recovery came despite the US imposing 50 per cent tariffs on Indian goods since August.

‘India Got Out Of The Gates Faster Than Most Nations’, Says US Expert As Trade Deal Talks Nears End

November India-US trade snapshot amid higher tariffs

  • Exports to the US rose 22.61 per cent in November to $6.98 billion, reversing declines seen between May and September.
  • Smartphones (largest export item): Exports fell from $2.29 billion in May to $884.6 million in September, before rising to $1.8 billion.
  • Gems and jewellery: Slumped from $500.2 million in May to $202.8 million in September, then rebounded to $406.2 million.
  • Machinery and mechanical appliances: Declined to $516.8 million in September, before nearly returning to peak levels at $614.6 million in November.
  • Pharmaceuticals: Shipments rose to $669.2 million in November, but remained below May levels.
  • Mineral fuels and oils (tariff-exempt): Fell from $291.5 million in May to $251.5 million in September, before climbing to $274.3 million.

GTRI said the rebound came after a sharp fall in exports earlier in the year, triggered by uncertainty surrounding impending tariff hikes. GTRI Founder Ajay Srivastava said US buyers initially delayed orders and ran down inventories. “Once the higher tariffs became certain, exporters and US buyers began adjusting, absorbing part of the cost, renegotiating prices, and shifting toward less-affected or hard-to-substitute products,” he said.However, the think tank also warned that this recovery might not last. They claimed that it was more about adjusting to tougher tariffs rather than a permanent improvement. The think tank also added that businesses were using short-term strategies to cope with the new trade environment.



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Charity welcomes living wage rise in January

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Charity welcomes living wage rise in January


A social action charity has welcomed the decision to increase the living wage in Jersey to £15.10 per hour in 2026.

The new rate was approved this week and will come into effect at the beginning of January.

The living wage is £1.51 higher than Jersey’s minimum wage which is set to increase to £13.59 per hour from April 2026.

Caritas Jersey CEO, Patrick Lynch, said the living wage was the minimum islanders needed “in order to thrive, and not just survive here in Jersey”.

Mr Lynch said: “This will be good news for many at accredited organisations and their subcontractors, ahead of the new year, when many people will have increased rental costs and also face increases in the cost of some utilities and other day to day expenses.

“The Jersey Living Wage has never been as important as it is now for so many people with poverty unfortunately still increasing and a continued rise in food bank usage in our island.

“Putting that in perspective, in February 2022 one food bank was seeing 195 families; that figure has now risen to over 640 families.

“The majority of the people who form this increase are people in work, on minimum or low wages.”

He added the differential between the minimum wage and the Jersey Living Wage “remained worryingly high” and something “Assembly members should ponder as they debate the budget this week and look ahead to next June’s general election”.



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Sixes: Social cricket-themed bar chain goes into administration

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Sixes: Social cricket-themed bar chain goes into administration


Michael RaceBusiness reporter

BBC The outside of a Sixes venue in Fitzrovia, LondonBBC

Sixes, the cricket-themed social chain backed by England captain Ben Stokes, has gone into administration following a “challenging trading period”.

All of the company’s 15 UK-based venues remain open, but one branch in Southampton has closed following the decision, with three staff members losing their jobs.

Administrators FRP Advisory said talks were under way with a “number of interested parties” about a sale for the business and its strongest-performing sites, suggesting some other closures could happen.

Tony Wright, joint administrator, said the priority was to “secure the best outcome for the business” while honouring customer bookings “through the Christmas period and beyond”.

Sixes, which was launched in 2020, is a chain that combines hospitality with cricket. It hosts parties in which people face bowling machines and try to score as many runs as possible.

It is part of a similar social entertainment approach offered by rivals including Flight Club and Boom Battle Bar, and is backed in part by 4Cast, an investment group founded by Stokes, current and former England bowlers Jofra Archer and Stuart Broad, and former player turned agent Mike Turns.

Sixes entered administration last week, before England lost the Ashes following defeat in the third test match against Australia in Adelaide.

It is not known how big a share 4Cast, which injected cash back in 2023, has in Sixes. The BBC has contacted 4Cast for comment.

FRP Advisory said while the business had a “core of strongly performing sites, others have struggled”, amid “fierce competition for experiential venues and reduced consumer spending due to economic uncertainty”.

It said besides the Southampton branch which had closed, its remaining venues and franchises would remain open and all bookings would be honoured through the festive period.

A notice outside a Sixes branch saying it has entered adminstration

The main job of administration is to try to save the company.

When businesses are losing money, they may borrow some to pay bills, however, if a company cannot pay its debts or borrow any more cash, a team may be brought in to take over from the management and sort out the finances – the process known as administration.

If a business cannot be saved, the company’s belongings may be sold so that some of the borrowed money can be repaid, which is known as liquidation.

The hospitality industry has raised concerns over higher costs facing firms, including business rates and minimum wages, arguing it could lead to jobs losses and businesses folding.

Mr Wright said Sixes had “built a strong brand in the social entertainment space with its unique venues proving very popular with customers”.

“While some locations have struggled in an increasingly competitive market, the business has significant potential, and we’re encouraged by the early interest we’ve received from parties interested in acquiring the brand and its strongest-performing sites,” he added.

“We’re confident that with the right investment and focus, Sixes can build on its core strengths.”



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