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American Eagle shares rise on partnership with Travis Kelce, fresh off his engagement to Taylor Swift

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American Eagle shares rise on partnership with Travis Kelce, fresh off his engagement to Taylor Swift


American Eagle launches AE x Tru Kolors by Travis Kelce.

Courtesy: American Eagle

Shares of American Eagle rose Wednesday morning after the apparel company announced a collaboration with football star Travis Kelce, just a day after he and singer Taylor Swift said they were engaged.

The stock was up roughly 5% in early trading.

Kelce’s sportswear brand, Tru Kolors, is launching a limited-edition collaboration with American Eagle, pairing the jeans brand with Kelce’s picks, including vintage-inspired T-shirts and “reimagined” varsity jackets. The collaboration was more than a year in the making, Kelce said, but the announcement came just a day after his proposal caused a global internet stir among fans.

“It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” Kelce, the creative director of the collection, said in a statement.

The new pieces are launching in two drops on Wednesday and on Sept. 24.

American Eagle wasn’t the only stock to get a bump from the NFL star’s engagement announcement this week. Shares of Signet Jewelers popped briefly following the proposal as fans focused on Swift’s “cushion cut” engagement ring.

Other companies wasted no time in using the proposal to promote their products, such as Domino’s, Grubhub and Solidcore, among others.

Kelce’s American Eagle collaboration comes after the jeans brand announced a collaboration with actress Sydney Sweeney in July. That team-up captivated the internet over what some critics deemed a tone-deaf campaign for its wordplay of good “jeans” and “genes.”

Shares of the company soared in a meme-stock fashion after the Sweeney promos were unveiled, aided by President Donald Trump calling the campaign the “hottest ad out there.”

The stock is up about 20% since mid-July.

Clarification: This story has been updated to clarify that Travis Kelce and Taylor Swift announced their engagement on Tuesday.

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Oil prices plunge as Iran says Strait of Hormuz ‘open’ during ceasefire

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Oil prices plunge as Iran says Strait of Hormuz ‘open’ during ceasefire



Brent crude sinks by a tenth after Iran says the key waterway is open for commercial ships for the rest of the ceasefire.



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Crude oil fall after reopening of Hormuz drains geopolitical risk from markets – SUCH TV

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Crude oil fall after reopening of Hormuz drains geopolitical risk from markets – SUCH TV



Oil prices tumbled on Friday after Iranian officials said they would allow commercial traffic to resume in the Strait of Hormuz. This lifted equity markets in Europe and New York, where major indices hit new records.

Citing the ceasefire between Israel and Lebanon, Iran’s Foreign Minister Abbas Araghchi said Tehran would lift its blockade on shipping through the key Gulf energy trade route.

“In line with the ceasefire in Lebanon, the passage for all commercial vessels through Strait of Hormuz is declared completely open for the remaining period of ceasefire,” Araghchi said.

Traffic in the strategic waterway, through which one-fifth of the world’s crude oil normally flows, has been disrupted by Iran since the US-Israeli offensive began on Feb. 28. At one point, this sent oil prices to a peak of nearly $120 a barrel and roiled the global economy.

Both Brent, the benchmark international contract, and its US equivalent WTI fell below $90 per barrel following Tehran’s announcement. Brent later cut its losses and finished at $90.38 a barrel, down 9.1%.

‘Immediate impact’

“This news is having an immediate impact on markets,” said Kathleen Brooks, research director at XTB.

The move also sent a jolt through equity markets, extending a rally in New York. There, equities have pushed ever higher since late March in anticipation of a breakthrough in the Middle East crisis.

“We had seen a big move the last two weeks, and now it’s just really pricing completely out the worst-case scenario, said Angelo Kourkafas, from Edward Jones.

Kourkafas also pointed to underlying strength in the US economy that should get more attention in the coming period as geopolitical concerns ebb.

“Geopolitical developments are moving in the right direction, and at the same time, the earning strength is hard to ignore,” Kourkafas said.

The broad-based S&P 500 finished at 7,126.06, up 1.2% for the day and 4.5% for the week.

‘Good news’

Earlier, European stocks closed higher, with both Frankfurt and Paris gaining 2%.

US President Donald Trump cheered the reopening of the Strait of Hormuz in an interview with AFP.

“We’re very close to having a deal,” Trump said in a brief telephone call with AFP from Las Vegas. He added there were “no sticking points at all” left with Tehran.

But Iran quickly pushed back on one key point.

Iran’s foreign ministry said Friday that its stockpile of enriched uranium would not be transferred “anywhere.” It rejected an earlier claim by Trump that the Islamic Republic had agreed to hand it over.

Shipping industry figures, meanwhile, gave a cautious welcome to Iran’s announcement.

A spokesman for German transportation giant Hapag-Lloyd, which has ships stuck in the Gulf, told AFP by phone that the reopening was “in general… good news.”

But he cautioned that shippers still needed details of what route vessels could take and in what order, citing fears of mines.

“One thousand ships cannot just go now to the entrance of the strait, that will be chaos. They (the Iranians) need to give clear orders,” said the spokesman, Nils Haupt.

“We would be ready to go very soon if some of these open questions can be solved within the weekend.”



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Iran war causing staycation spike – Suffolk holiday firms

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Iran war causing staycation spike – Suffolk holiday firms



One man says he cancelled his holiday to Spain due to the rising costs and uncertainty.



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