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Apparel Group brings Levi’s Kids to India’s premium kidswear market

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Apparel Group brings Levi’s Kids to India’s premium kidswear market



Apparel Group, a leading global fashion and lifestyle retail conglomerate, announces the launch of Levi’s Kids in the Indian market. The expansion marks a significant milestone in the ongoing relationship between Apparel Group and Levi Strauss & Co., bringing one of the world’s most loved denim brands to a younger generation of Indian consumers. Through its extensive retail network and deep consumer insight, the Group is positioned to accelerate the growth and nationwide scale of Levi’s Kids.

The introduction of Levi’s Kids strengthens Apparel Group’s commitment to strategic category diversification, particularly within India’s rapidly expanding premium kidswear segment. As Indian consumers increasingly seek global brands, durable quality, and value-driven fashion for their children, Levi’s Kids enters the market as a strong, differentiated offering backed by one of the most trusted names in apparel.

Apparel Group will leverage its extensive retail footprint, operational excellence, and Indian market expertise to establish and scale the brand across key metros and urban centers. With a strong omnichannel approach, Levi’s Kids has already debuted on leading e-commerce marketplaces, with standalone store openings set to follow in a phased rollout. This dual-channel strategy ensures both reach and depth — providing parents with convenient access to a globally established brand alongside curated in-store experiences tailored to Indian families.

Levi’s Kids has entered India through Apparel Group, strengthening its premium kidswear portfolio as demand for global, durable and value-focused brands grows.
The brand will expand through an omnichannel strategy across metros, offering high-quality denim, tees and everyday essentials for children aged 4-16, blending Levi’s iconic style with comfort-driven, durable design.

Abhishek Bajpai, Chief Executive Officer – Apparel Group India, comments, “The introduction of Levi’s Kids marks an exciting milestone in our journey of bringing world-class brands and value-driven retail experiences to Indian consumers. Premium kidswear is a high-potential category, and Levi’s — backed by its heritage, trust, and universal appeal — is uniquely positioned to lead it. We look forward to building a strong and enduring footprint for Levi’s Kids in India.”

Levi’s Kids brings the brand’s multigenerational legacy of craftsmanship, authenticity, and effortless American style to children aged 4 to 16. The collection blends iconic Levi’s design DNA — such as classic indigo denim, the signature red tab, and timeless silhouettes — with kid-first functionality, including stretch-infused fabrics, soft cotton tees, adjustable waistbands, reinforced stitching, and movement-friendly fits.

From everyday essentials like graphic T-shirts, hoodies, shirts, and chinos to versatile denim jackets, skirts, shorts, and jeans in multiple washes, the range is thoughtfully designed for active, expressive, and growing children. Built with high-quality materials and durability at its core, Levi’s Kids offers clothing that ages beautifully, withstands repeat wear, and can be passed down — making it a smart and stylish choice for modern families.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Louis Vuitton Watch Prize for Independent Creatives announces finalists and jury members for 2025-26 edition

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Louis Vuitton Watch Prize for Independent Creatives announces finalists and jury members for 2025-26 edition


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December 16, 2025

On December 16, Louis Vuitton unveiled its five finalists and five final jury members for the second edition of the Louis Vuitton Watch Prize for Independent Creatives, to be awarded at an exclusive celebration ceremony on March 24, 2026.

The five finalists for the Louis Vuitton Watch Prize for Independent Creatives – Louis Vuitton

 
Watch Prize finalist Daizoh Makihara of Daizoh Makihara Watchcraft Japan’s ‘Beauties of Nature’ wristwatch entry incorporates the delicate, traditional Japanese cut-glass technique ‘Edo Kiriko’ into watchmaking in a world first and his botanical design features an automatic petal mechanism, perpetual moon phase, and 25-jewel movement running at 18,000 vibrations per hour. Independent watchmaker Xinyan Dai of Fam Al Hut’s mechanical, manual-wind wristwatch named ‘Möbius’ presents the most compact bi-axis tourbillon conceived to date, blending tradition and future-facing innovation with over 200 hours of handcraftsmanship.
 
Victor Monnin and Alexandre Hazemann of Hazemann & Monnin’s ‘School Watch’ entry celebrates the Morteau school of watchmaking with a fully in-house made HM01 calibre, synchronising complex mechanics and precise poetry. Bernhard Lederer of Lederer’s wristwatch ‘CIC 39 mm Racing Green’ presents the first fully functional dual detent escapement in a wristwatch, highlighted by a transparent case back and sanded, matte dial.

Quiet Club’s Norifumi Seki has entered ‘Fading Hours,’ designed to innovate “new mechanics that respond to everyday needs,” according to the watchmaker. Created almost entirely in-house, the watch has a first-of-its-kind alarm with a vertically mounted hammer and minimalist, concealed elements.

'Beauties of Nature' by Daizoh Makihara
‘Beauties of Nature’ by Daizoh Makihara – Louis Vuitton

 
“Since the launch of the Louis Vuitton Watch Prize, our admiration for the dynamism of independent watchmaking has continued to grow,” said Louis Vuitton’s watch director Jean Arnault in a release. “These artisans create truly audacious timepieces, uniting extraordinary technical mastery with the boldness to challenge convention, and in doing so, they push the very boundaries of what is possible. As we celebrate this year’s finalists, I also want to thank the entire watchmaking community for the enthusiasm and support behind this initiative. I would also like to extend my gratitude to the members of the expert committee.”
 
After receiving submissions from around the world, Louis Vuitton’s five finalists were chosen from a group of 20 semi-finalists, whose work was evaluated by a Committee of Experts. The 65 watch enthusiasts, industry representatives, and global collectors measured the candidates’ timepieces against the principles of design, creativity, innovation, craftsmanship, and technical complexity to discern the five top entries.

Möbius by Xinyan Dai
Möbius by Xinyan Dai – Louis Vuitton

 
Carole Forestier-Kasapi, haute horlogerie and movements strategy director at Tag Heuer will take up the role of president of the Watch Prize’s jury after being nominated by the Committee of Experts. The jury also welcomes journalist Frank Geelen, founder and editor-in-chief of Monochrome Watches; Matthieu Hegi, La Fabrique du temps Louis Vuitton artistic director; watch enthusiast François-Xavier Overstake, founder and editor of Equation du Temps; and Kari Voutilainen, master watchmaker and owner of the Voutilainen workshops.
 
The winner of the Louis Vuitton Watch Prize for Independent Creatives will receive 150,000 euros and a one-year specially tailored mentorship by experts from La Fabrique du Temps and Louis Vuitton. “The future looks promising, and we’re excited to see what’s next,” said Jean Arnault.
 

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rag & bone names Swaim Hutson head of menswear design

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rag & bone names Swaim Hutson head of menswear design


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December 16, 2025

The upcoming January edition of Pitti Uomo will mark Swaim Hutson’s debut as head of menswear design at rag & bone, unveiling his first collection for the New York-based brand for the autumn/ winter 2026–27 season.

Swaim Hutson

“rag & bone has always stood for authenticity and innovation,” Hutson commented. “I want to build on these values, creating menswear that is both enduring and immediate, capable of expressing the spirit of New York and engaging with a global audience.”

Hutson brings nearly two decades of experience in international menswear to the role. After founding Obedient Sons in New York- a CFDA/ Vogue Fashion Fund finalist- he held creative director roles at 3.1 Phillip Lim, Club Monaco, and Generra. He later launched The Academy New York, a label that has established itself within the fashion, art, and music communities.

“Swaim brings an innovative vision of creativity and craftsmanship, strengthening the essence of the brand: the elegance of British tailoring combined with the authenticity of American sportswear,” said Andrew Rosen, executive chairman of rag & bone.

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Gerald Ratner ‘wants to buy back’ loss-making UK arm of Signet – report

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Gerald Ratner ‘wants to buy back’ loss-making UK arm of Signet – report


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December 16, 2025

Businessman Gerald Ratner has launched a surprise bid to buy the UK arm of the jewellery empire he famously trashed more than three decades ago after calling some products of his signature brand Ratners ‘total crap’.

Image: Ernest Jones

The businessman is seeking to acquire the British H Samuel and Ernest Jones chains from US-listed Signet Jewellers and install himself as chairman after he lost control of the businesses in the early 1990s, reported The Daily Telegraph.

Ratner has appealed to shareholders of the company as part of a bid to purchase the loss-making UK arm, which he said he has been “pursuing since the summer”.

The brands were once part of Ratners Group, the firm that he was forced to exit after he jokingly declared a few of its cheaper products were “total crap” in a speech at the Institute of Directors 30 years ago.

Ratner also remarked that some of the firm’s earrings were “cheaper than a prawn sandwich at Marks & Spencer – but I have to say, the sandwich will probably last longer than the earrings”.

The ensuing negative reaction from consumers and the wider business community gave rise to the phrase ‘to do a Ratner’ or destroy a valid business.

Ratner said he was attempting to acquire the UK division of Signet – which was formerly Ratners Group before it was rebranded – because he claimed its American owners were “doing everything wrong”.

The newspaper said that to launch his bid, Ratner has been in touch with Signet’s CEO. He’s understood to be backed by a consortium of primarily-British investors and has said they have the funds lined up.

He’s now launching an appeal directly to the company’s shareholders, who Ratner hopes should question why the US owners do not sell the loss-making division.

He told The Telegraph: “The reason we’re putting pressure on the shareholders is simply because of the fact that they’re doing so badly in the UK, they’re closing shops all the time and last year they sold their best shops.

“So we took the view that they’re not really interested in the UK. We approached them thinking that it’s in the interests of shareholders to just get rid of it.”

Signet is worth more than $3.7 billion (£2.8 billion) with a successful US operation but a loss-making UK division.

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