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Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here’s what’s new

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Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here’s what’s new


The iPhone 17 Pro is displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

Apple’s iPhone 17 lineup is here. The tech giant on Tuesday unveiled four new models that mark the latest editions to its marquee product.

That includes the introduction of the iPhone Air, which Apple says is its thinnest smartphone yet. And, as seen in years past, its newest phones boast better cameras, longer lasting batteries and a handful of other upgrades across the board. The latest devices come with a new a A19 chip, which will particularly help power Apple’s artificial intelligence features.

Tuesday’s lineup mark the first phones Apple has released since President Donald Trump returned to the White House and unleased a barrage of tariffs impacting goods that businesses sell and consumers buy every day. Some analysts speculated that California-based Apple may raise iPhone prices leading up to Tuesday’s announcement. But for the most part, Apple is sticking with the same price tags it’s slapped on its newest iPhones over recent years, just weeks after Google also held steady on prices for its new Pixel smartphones.

Here’s what to know about the iPhone 17, which officially hits stores Sept. 19—and other gadget updates.

iPhone 17 prices

Apple’s going price for the iPhone 17 begins at about $800—compared to $1,100 and $1,200 for its iPhone 17 Pro and Pro Max models. The iPhone Air will start at $1,000.

Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here's what's new
Apple CEO Tim Cook waves on stage during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

Most of that aligns with the pricing Apple has rolled out with its new iPhones over the last five years—with the exception of the Pro, which is $100 more expensive this year. But that still falls within the $800 to $1,200 range that the company has outlined between its most basic and top offerings since 2020.

Apple’s latest iPhone lineup arrives as companies across industries face rising costs from Trump’s new punishing tariffs on imports from around the world. And the Trump administration has also repeatedly insisted that iPhones should be made in the U.S., rather than in the company’s current manufacturing hubs overseas. But analysts stress that this is an unrealistic demand that would take years to pull off—and could result in doubling, or event tripling, iPhone’s current average price of $1,000.

A camera revamp and longer battery life

In addition to better camera quality on its front and back facing lenses, iPhone 17’s front camera has been upgraded across its lineup to have a wider field of view and new sensor, allowing you to take landscape photos and other selfie orientations without having to rotate your phone.

iPhone’s new Air offering also gives users the option to record videos using the front and back cameras simultaneously. Meanwhile, the iPhone 17 Pro and Pro Max added a more powerful telephoto lens, among other improvements.

Apple also boasted longer battery life across its iPhone 17 lineup. It said that its new iPhone Air, in particular, would be the tech giant’s most power-efficient iPhone yet.

Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here's what's new
Apple Watches are displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

What about AI?

The iPhones Apple rolled out last year were the first the company designed with a wide range of new AI features. The iPhone 17 lineup announced Tuesday doesn’t make as many leaps as its predecessor—but each phone will come with Apple’s latest operating system, iOS 26, which will feature incremental AI advances.

Previewed at its developers conference in June and set to also launch next week, iOS 26 will include capabilities like allowing you to take a screenshot and get a breakdown of what’s on your screen, as well as more live translation offerings. Apple on Tuesday also pointed to other features powered with AI that are specific to the iPhone 17 line, such as its new “Center Stage” feature for its front-facing camera.

Still, Apple is playing a bit of catchup in the AI arena overall, and has run into some recent missteps. While the iPhone 16 has proven to be popular, the models didn’t sell quite as well as analysts had anticipated because Apple failed to deliver all the AI-fueled improvements it had promised, including a smarter and more versatile Siri assistant. The Siri improvements have been pushed back until next year.

Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here's what's new
The iPhone Air is displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

New AirPods and Apple Watches also unveiled

In addition to the iPhone 17, Apple also unveiled other gadget updates on Tuesday—including AirPods Pro 3, Apple Watch Series 11 and Apple Watch Ultra 3.

Among updates to Apple’s newest AirPods is live translation, which uses on-device AI to translate when other languages are spoken around the person using them. Similar live translation offerings have been previous rolled out by rival Google, for its Pixel products. Apple’s AirPods Pro 3 will be priced at $249.

Apple’s boasted a new “sleep score” tracking feature and hypertension notifications for its Series 11 smart watch. The hypertension feature flags for potential high blood pressure—taking data from the heart rate sensor and analyzing it for patterns related to hypertension. Apple on Tuesday noted that this is still pending approval from the Food and Drug Administration.

Meanwhile, Apple says its latest high-end sports watch—the Ultra 3—now features the biggest display and longest battery life seen in any of the company’s watches, among other updates. Available starting Sept. 19, the Ultra 3 is priced at $799, while the Series 11 is $399. Apple’s latest update to the Apple Watch SE, its simplest watch offering, will be $249.

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Top Design Within Reach Promo Codes for March 2026

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Top Design Within Reach Promo Codes for March 2026


Design Within Reach carries some of the best and coolest home decor you can find, from modern couches to fantastic office chairs and fun designers like Herman Miller and Dusen Dusen. It’s not a cheap store to shop at, though, which is what makes these coupons something to jump on. Unlock online-exclusive discounts of up to 50%, free shipping, plus 20% off featured brands and 15% off office furniture bundles with Design Within Reach promo codes and Summer 2025 sale events. Save on hundreds of stylish items, including our favorite Design Within Reach office chairs, plus some other fantastic home gear we’ve earmarked for testing.

Extra 25% Off at Design Within Reach

Upgrade your digs to sleek Eames-esque mid-century modern design for up to 25% off furniture with Design Within Reach promo code EXTRA25. Head to Design Within Reach’s sale page for huge markdowns of live-proof, luxe furniture and household items like storage furniture, bar stools, chairs, couches, cabinetry, accessories, and more. And don’t forget to use that Design Within Reach promo code for even more savings.

Get 15% Off Furniture With Design Within Reach Promo Codes

On Design Within Reach’s website, you’ll see an expansive catalogue with a huge range of furniture to revamp any room—from couches and credenzas to coffee tables and bar stools for way less than normal designer prices. Flos lamps, known for mixing functionality and style, are now 20% off for a limited time. These colorful table lamps start at $255, with wall sconces, pendants, and more on sale.

Summer’s here, and it’s better late than never to get some great outdoor furniture. During Design Within Reach’s outdoor sale event, you can get up to 30% off great outdoor furniture essentials, like outdoor sectionals, chaise lounge chairs, benches, and outdoor tables. You can get bonus savings with sitewide Design Within Reach promo codes during this time. But you can still save thousands of dollars, on top of 50% off markdowns. If you’ve been eyeing the Eames Lounge Chair, Aeron Chair, or Noguchi table, this is your chance to save over $1,500.

One of the easiest ways to get a design within reach coupon is by signing up for their emails. When you sign up for DWR’s email list, you’ll get 15% off your first order, plus, you’ll be the first to know of flash sale events and discount codes when the updates are sent straight to your inbox.

You can ditch the delivery fees with Quick-Ship free shipping offers. You can save up to $699 and get complimentary shipping sitewide on orders of $2,000 or more. Explore the many items with quick-ship and free shipping offers, including sofas, storage pieces, coffee tables, and more iconic furniture. Check out their New to Sale deals too, with 40% off select bar stools, 20% off sectionals, and decor for 50% off. Design Within Reach’s end-of-season sales are some of the best times to save big on those pricier purchases, but you’ll be surprised to find that many new arrivals will go on sale too. While you’re browsing the Sale section, you can use the filter button to organize by category, specific designers, brands, and even price. Unleash your inner interior designer and go wild.

Shop up to 50% Off Design Within Reach Clearance Sale Deals

Buying furniture and other household items can be one of the biggest purchases one makes in their life. Luckily, Design Within Reach has some great furniture deals, with clearance deals that are even steeper than their usual sale discounts. These deals include last-chance furniture discounts, with up to 50% off on all home categories and decor—including light fixtures, tables, ottomans, furniture cushions, and more. Check out Design Within Reach clearance deals and take advantage of the final sale prices, where furniture items are at their lowest prices yet—before they go out of stock.

More Ways to Save on Design Within Reach Furniture

Design Within Reach is also here for small business owners and design industry professionals, to help them jumpstart and elevate their businesses in style. They can apply to the free DWR Trade program, where they will receive sitewide discounts every day, a dedicated Account Executive, exclusive promotions only available to Trade members, and exclusive and discounted Trade pricing across Design Within Reach’s 200 premium design brands in one place.

Our Favorite Design Within Reach Gear

Design Within Reach has a huge range of designers and home pieces, from massive couches to decor and chargers. They carry Herman Miller pieces we love from our guide to the Best Office Chairs, plus chargers from Courant that we recommend in our Best Wireless Chargers guide. We’ve also got our eye on couches and sheets from designers like Hay and Dusen Dusen to test too that you can find at Design Within Reach.



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A Billionaire-Backed Startup Wants to Grow ‘Organ Sacks’ to Replace Animal Testing

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A Billionaire-Backed Startup Wants to Grow ‘Organ Sacks’ to Replace Animal Testing


As the Trump administration phases out the use of animal experimentation across the federal government, a biotech startup has a bold idea for an alternative to animal testing: nonsentient “organ sacks.”

Bay Area-based R3 Bio has been quietly pitching the idea to investors and in industry publications as a way to replace lab animals without the ethical issues that come with living organisms. That’s because these structures would contain all of the typical organs—except a brain, rendering them unable to think or feel pain. The company’s long-term goal, cofounder Alice Gilman says, is to make human versions that could be used as a source of tissues and organs for people who need them.

For Immortal Dragons, a Singapore-based longevity fund that’s invested in R3, the idea of replacement is a core strategy for human longevity. “We think replacement is probably better than repair when it comes to treating diseases or regulating the aging process in the human body,” says CEO Boyang Wang. “If we can create a nonsentient, headless bodyoid for a human being, that will be a great source of organs.”

For now, R3 is aiming to make monkey organ sacks. “The benefit of using models that are more ethical and are exclusively organ systems would be that testing can be meaningfully more scalable,” Gilman says. (R3’s name comes from the philosophy in animal research known as the three R’s—replacement, reduction, and refinement—developed by British scientists William Russell and Rex Burch in 1959 to promote humane experimentation.)

New drugs are often tested in monkeys before they’re given to human participants in clinical trials. For instance, monkeys were critical during the Covid-19 pandemic for testing vaccines and therapeutics. But they’re also an expensive resource, and their numbers are dwindling in the US after China banned the export of nonhuman primates in 2020.

Animal rights activists have long pushed to end research on monkeys, and one of the seven federally funded primate research facilities across the country has signaled it would consider shutting down and transitioning into a sanctuary amid growing pressure. The US Centers for Disease Control and Prevention is also winding down monkey research, part of a bigger trend across the government to reduce reliance on animal testing.

As a result, Gilman says, there aren’t enough research monkeys left in the US to allow for necessary research if another pandemic threat emerges. Enter organ sacks.

Organ sacks would in theory offer advantages over existing organs-on-chips or tissue models, which lack the full complexity of whole organs, including blood vessels.

Gilman says it’s already possible to create mouse organ sacks that lack a brain, though she and cofounder John Schloendorn deny that R3 has made them. (For the record, Gilman doesn’t like the term “brainless” to describe the organ sacks. “It’s not missing anything, because we design it to only have the things we want,” she says.) Gilman and Schloendorn would not say how exactly they plan to create the monkey and human organ sacks, but said they are exploring a combination of stem-cell technology and gene editing.

It’s plausible that organ sacks could be grown from induced pluripotent stem cells, says Paul Knoepfler, a stem cell biologist at the University of California, Davis. These stem cells come from adult skin cells and are reprogrammed to an embryonic-like state. They have the potential to form into any cell or tissue in the body and have been used to create embryo-like structures that resemble the real thing. By editing these stem cells, scientists could disable genes needed for brain development. The resulting embryo could then be incubated until it grows into organized organ structures.



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A Mysterious Numbers Station Is Broadcasting Through the Iran War

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“Tavajoh! Tavajoh! Tavajoh!” a man’s voice announces, before going on to narrate a string of numbers in no apparent order, slowly and rhythmically. After nearly two hours, the calls of “Attention!” in Persian stop, only to resume again hours later.

The broadcast has been playing twice a day on a shortwave frequency since the start of the US-Israel attack on Iran on February 28.

According to Priyom, an organization which tracks and analyses global military and intelligence use of shortwave radio, using established radio-location techniques, the broadcast was first heard as the US bombing of Iran began. It has since played on the 7910 kHz shortwave frequency like clockwork—at 02.00 UTC and again at 18.00 UTC.

Over the weekend, Priyom said it had identified the likely origin of the broadcast. Using multilateration and triangulation techniques, the group traced the signal to a shortwave transmission facility inside a US military base in Böblingen, southwest of Stuttgart, Germany.

The site lies within a restricted training area between Panzer Kaserne and Patch Barracks, with technical operations possibly linked to the US army’s 52nd Strategic Signal Battalion, headquartered nearby.

That identification narrows the field, but it does not reveal who is behind the transmissions or who they are meant for.

The two-hour-long transmission is divided into five to six segments, each lasting up to 20 minutes. Each opens with “Tavajoh!” before shifting into a string of numbers in Persian, sometimes punctuated with an English word or two. Five days into the broadcast, radio jammers were heard attempting to block the frequency. The following day, the transmission shifted to a different frequency—7842 kHz.

Radio communication experts believe the broadcast is likely part of a Cold War–era system known as number stations.

The Return of the Numbers

Number stations are shortwave radio broadcasts that play strings of numbers or codes that sound random—like the one now heard in Iran. “It is an encrypted radio message used by foreign intelligence services, often as part of a complex operation by intelligence agencies and militaries,” says Maris Goldmanis, a Latvian historian and avid numbers stations researcher.

Number stations are most commonly associated with espionage. “For intelligence agencies, it is important to communicate with their spies to gather intelligence,” says John Sipher, a former US intelligence officer who served 28 years in the CIA’s National Clandestine Service. “This is not always possible in person due to political constraints or conflict. This is where number stations come in.”

While the use of number stations can be traced back to the First World War, they gained prominence during the US-Soviet Cold War. As espionage grew more sophisticated, governments used automated voice transmissions of coded numbers to communicate with agents, Goldmanis says. Citing declassified KGB and CIA documents, he adds that number stations were widely used during this period, often as Morse code transmissions and, in many cases, as two-way communications, with agents reporting back using their own shortwave transmitters.

“Nowadays, you have various satellite and encrypted communications technologies,” Sipher says. “But during the Cold War and even before that, governments had to find ways to do this without being noticed, and broadcasting coded messages was one way to communicate with your assets discreetly.”

The apparent randomness of the numbers means they can be understood only with a codebook, Sipher adds. “Nobody can make heads or tails of it or understand what it says unless you have the codebook that can give you hints to decrypt the code,” he says, noting that such systems must be set up and coordinated in advance.

A Signal Without a Sender

While the likely origin of the signal may now be clearer, its purpose and intended recipient remain unknown.

Because the broadcasts are encrypted and designed to be covert, those details may remain unclear for years, Goldmanis says. The structured nature of the transmission—its fixed schedule and consistent use of frequencies—further suggests it is part of a planned operation.



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