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Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here’s what’s new

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Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here’s what’s new


The iPhone 17 Pro is displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

Apple’s iPhone 17 lineup is here. The tech giant on Tuesday unveiled four new models that mark the latest editions to its marquee product.

That includes the introduction of the iPhone Air, which Apple says is its thinnest smartphone yet. And, as seen in years past, its newest phones boast better cameras, longer lasting batteries and a handful of other upgrades across the board. The latest devices come with a new a A19 chip, which will particularly help power Apple’s artificial intelligence features.

Tuesday’s lineup mark the first phones Apple has released since President Donald Trump returned to the White House and unleased a barrage of tariffs impacting goods that businesses sell and consumers buy every day. Some analysts speculated that California-based Apple may raise iPhone prices leading up to Tuesday’s announcement. But for the most part, Apple is sticking with the same price tags it’s slapped on its newest iPhones over recent years, just weeks after Google also held steady on prices for its new Pixel smartphones.

Here’s what to know about the iPhone 17, which officially hits stores Sept. 19—and other gadget updates.

iPhone 17 prices

Apple’s going price for the iPhone 17 begins at about $800—compared to $1,100 and $1,200 for its iPhone 17 Pro and Pro Max models. The iPhone Air will start at $1,000.

Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here's what's new
Apple CEO Tim Cook waves on stage during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

Most of that aligns with the pricing Apple has rolled out with its new iPhones over the last five years—with the exception of the Pro, which is $100 more expensive this year. But that still falls within the $800 to $1,200 range that the company has outlined between its most basic and top offerings since 2020.

Apple’s latest iPhone lineup arrives as companies across industries face rising costs from Trump’s new punishing tariffs on imports from around the world. And the Trump administration has also repeatedly insisted that iPhones should be made in the U.S., rather than in the company’s current manufacturing hubs overseas. But analysts stress that this is an unrealistic demand that would take years to pull off—and could result in doubling, or event tripling, iPhone’s current average price of $1,000.

A camera revamp and longer battery life

In addition to better camera quality on its front and back facing lenses, iPhone 17’s front camera has been upgraded across its lineup to have a wider field of view and new sensor, allowing you to take landscape photos and other selfie orientations without having to rotate your phone.

iPhone’s new Air offering also gives users the option to record videos using the front and back cameras simultaneously. Meanwhile, the iPhone 17 Pro and Pro Max added a more powerful telephoto lens, among other improvements.

Apple also boasted longer battery life across its iPhone 17 lineup. It said that its new iPhone Air, in particular, would be the tech giant’s most power-efficient iPhone yet.

Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here's what's new
Apple Watches are displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

What about AI?

The iPhones Apple rolled out last year were the first the company designed with a wide range of new AI features. The iPhone 17 lineup announced Tuesday doesn’t make as many leaps as its predecessor—but each phone will come with Apple’s latest operating system, iOS 26, which will feature incremental AI advances.

Previewed at its developers conference in June and set to also launch next week, iOS 26 will include capabilities like allowing you to take a screenshot and get a breakdown of what’s on your screen, as well as more live translation offerings. Apple on Tuesday also pointed to other features powered with AI that are specific to the iPhone 17 line, such as its new “Center Stage” feature for its front-facing camera.

Still, Apple is playing a bit of catchup in the AI arena overall, and has run into some recent missteps. While the iPhone 16 has proven to be popular, the models didn’t sell quite as well as analysts had anticipated because Apple failed to deliver all the AI-fueled improvements it had promised, including a smarter and more versatile Siri assistant. The Siri improvements have been pushed back until next year.

Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here's what's new
The iPhone Air is displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. Credit: AP Photo/Godofredo A. Vásquez

New AirPods and Apple Watches also unveiled

In addition to the iPhone 17, Apple also unveiled other gadget updates on Tuesday—including AirPods Pro 3, Apple Watch Series 11 and Apple Watch Ultra 3.

Among updates to Apple’s newest AirPods is live translation, which uses on-device AI to translate when other languages are spoken around the person using them. Similar live translation offerings have been previous rolled out by rival Google, for its Pixel products. Apple’s AirPods Pro 3 will be priced at $249.

Apple’s boasted a new “sleep score” tracking feature and hypertension notifications for its Series 11 smart watch. The hypertension feature flags for potential high blood pressure—taking data from the heart rate sensor and analyzing it for patterns related to hypertension. Apple on Tuesday noted that this is still pending approval from the Food and Drug Administration.

Meanwhile, Apple says its latest high-end sports watch—the Ultra 3—now features the biggest display and longest battery life seen in any of the company’s watches, among other updates. Available starting Sept. 19, the Ultra 3 is priced at $799, while the Series 11 is $399. Apple’s latest update to the Apple Watch SE, its simplest watch offering, will be $249.

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Onnit’s Instant Melatonin Spray Is the Easiest Part of My Nightly Routine

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Onnit’s Instant Melatonin Spray Is the Easiest Part of My Nightly Routine


I’ve always approached taking melatonin supplements with skepticism. They seem to help every once in a while, but your brain is already making melatonin. Beyond that, I am not a fan of the sickly-sweet tablets, gummies, and other forms of melatonin I’ve come across. No one wants a bad taste in their mouth when they’re supposed to be drifting off to sleep.

This is where Onnit’s Instant Melatonin Spray comes in. Fellow WIRED reviewer Molly Higgins first gave it a go, and reported back favorably. This spray comes in two flavors, lavender and mint, and is sweetened with stevia. While I wouldn’t consider it a gourmet taste, I appreciate that it leans more into herbal components known for sleep and relaxation.

  • Photograph: Molly Higgins

Onnit

Instant Melatonin Mist

Keep in mind that melatonin is meant to be a sleep aid, not a cure-all. That being said, one serving of this spray has 3 milligrams of melatonin, which takes about six pumps to dispense. While 3 milligrams may not seem like a lot to really kickstart your circadian rhythm, it’s actually the ideal dosage to get your brain’s wind-down process kicked off. Some people can do more (but don’t go over 10 milligrams!), some less, but based on what experts have relayed to me, this is the preferable amount.

A couple of reminders for any supplement: consult your doctor if and when you want to incorporate anything, melatonin included, into your nighttime regimen. Your healthcare provider can help confirm that you’re not on any medications where adding a sleep aid or supplement wouldn’t feel as effective. Onnit’s Instant Melatonin Spray is International Genetically Modified Organism Evaluation and Notification certified (IGEN) to verify that it uses truly non-GMO ingredients.

Apart from that, there may be some trial and error on the ideal amount for you, and how much time it takes to kick in. Some may feel the melatonin sooner than others. For my colleague Molly, it took about an hour. Melatonin can’t do all the heavy lifting, so make sure you’re ready to go to bed when you take it, and that your sleep space is set up for sleep success, down to your mattress, sheets, and pillows.



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I Tested Bosch’s New Vacuum Against Shark and Dyson. It Didn’t Beat Them

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I Tested Bosch’s New Vacuum Against Shark and Dyson. It Didn’t Beat Them


There’s a lever on the back for this compression mechanism that you manually press down and a separate button to open the dustbin at the bottom. You can use the compression lever when it’s both closed and open. It did help compress the hair and dust while I was vacuuming, helping me see if I had really filled the bin, though at a certain point it doesn’t compress much more. It was helpful to push debris out if needed too, versus the times I’ve had to stick my hand in both the Dyson and Shark to get the stuck hair and dust out. Dyson has this same feature on the Piston Animal V16, which is due out this year, so I’ll be curious to see which mechanism is better engineered.

Bendable Winner: Shark

Photograph: Nena Farrell

If you’re looking for a vacuum that can bend to reach under furniture, I prefer the Shark to the Bosch. Both have a similar mechanism and feel, but the Bosch tended to push debris around when I was using it with an active bend, while the Shark managed to vacuum up debris I couldn’t get with the Bosch without lifting it and placing it on top of that particular debris (in this case, rogue cat kibble).

Accessory Winner: Dyson

Dyson pulls ahead because the Dyson Gen5 Detect comes with three attachments and two heads. You’ll get a Motorbar head, a Fluffy Optic head, a hair tool, a combination tool, and a dusting and crevice tool that’s actually built into the stick tube. I love that it’s built into the vacuum so that it’s one less separate attachment to carry around, and it makes me more likely to use it.

But Bosch does well in this area, too. You’ll get an upholstery nozzle, a furniture brush, and a crevice nozzle. It’s one more attachment than you’ll get with Shark, and Bosch also includes a wall mount that you can wire the charging cord into for storage and charging, and you can mount two attachments on it. But I will say, I like that Shark includes a simple tote bag to store the attachments in. The rest of my attachments are in plastic bags for each vacuum, and keeping track of attachments is the most annoying part of a cordless vacuum.

Build Winner: Tie

Image may contain Appliance Device Electrical Device Vacuum Cleaner Mace Club and Weapon

Photograph: Nena Farrell

All three of these vacuums have a good build quality, but each one feels like it focuses on something different. Bosch feels the lightest of the three and stands up the easiest on its own, but all three do need something to lean against to stay upright. The Dyson is the worst at this; it also needs a ledge or table wedged under the canister, or it’ll roll forward and tip over. The Bosch has a sleek black look and a colorful LED screen that will show you a picture of carpet or hardwood depending on what mode it’s vacuuming in. The vacuum head itself feels like the lightest plastic of the bunch, though.



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Right-Wing Gun Enthusiasts and Extremists Are Working Overtime to Justify Alex Pretti’s Killing

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Right-Wing Gun Enthusiasts and Extremists Are Working Overtime to Justify Alex Pretti’s Killing


Brandon Herrera, a prominent gun influencer with over 4 million followers on YouTube, said in a video posted this week that while it was unfortunate that Pretti died, ultimately the fault was his own.

“Pretti didn’t deserve to die, but it also wasn’t just a baseless execution,” Herrera said, adding without evidence that Pretti’s purpose was to disrupt ICE operations. “If you’re interfering with arrests and things like that, that’s a crime. If you get in the fucking officer’s way, that will probably be escalated to physical force, whether it’s arresting you or just getting you the fuck out of the way, which then can lead to a tussle, which, if you’re armed, can lead to a fatal shooting.” He described the situation as “lawful but awful.”

Herrera was joined in the video by former police officer and fellow gun influencer Cody Garrett, known online as Donut Operator.

Both men took the opportunity to deride immigrants, with Herrera saying “every news outlet is going to jump onto this because it’s current thing and they’re going to ignore the 12 drunk drivers who killed you know, American citizens yesterday that were all illegals or H-1Bs or whatever.”

Herrera also referenced his “friend” Kyle Rittenhouse, who has become central to much of the debate about the shooting.

On August 25, 2020, Rittenhouse, who was 17 at the time, traveled from his home in Illinois to a protest in Kenosha, Wisconsin, brandishing an AR-15-style rifle, claiming he was there to protect local businesses. He killed two people and shot another in the arm that night.

Critics of ICE’s actions in Minneapolis quickly highlighted what they saw as the hypocrisy of the right’s defense of Rittenhouse and attacks on Pretti.

“Kyle Rittenhouse was a conservative hero for walking into a protest actually brandishing a weapon, but this guy who had a legal permit to carry and already had had his gun removed is to some people an instigator, when he was actually going to help a woman,” Jessica Tarlov, a Democratic strategist, said on Fox News this week.

Rittenhouse also waded into the debate, writing on X: “The correct way to approach law enforcement when armed,” above a picture of himself with his hands up in front of police after he killed two people. He added in another post that “ICE messed up.”

The claim that Pretti was to blame was repeated in private Facebook groups run by armed militias, according to data shared with WIRED by the Tech Transparency Project, as well as on extremist Telegram channels.

“I’m sorry for him and his family,” one member of a Facebook group called American Patriots wrote. “My question though, why did he go to these riots armed with a gun and extra magazines if he wasn’t planning on using them?”

Some extremist groups, such as the far-right Boogaloo movement, have been highly critical of the administration’s comments on being armed at a protest.

“To the ‘dont bring a gun to a protest’ crowd, fuck you,” one member of a private Boogaloo group wrote on Facebook this week. “To the fucking turn coats thinking disarming is the answer and dont think it would happen to you as well, fuck you. To the federal government who I’ve watched murder citizens just for saying no to them, fuck you. Shall not be infringed.”



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