New Delhi: India’s job market is facing a growing credibility crisis with a sharp rise in ghost job postings — fake or inactive listings shared by companies with no real intent to hire. A recent report by The Economic Times (ET) reveals that such misleading advertisements have increased by nearly 25 percent year-on-year, frustrating millions of job seekers.

These postings are commonly found on LinkedIn, Naukri, Indeed, and even official company portals. While they appear to signal active hiring, many exist purely for employer branding, resume collection, or market analysis. Firms often use ghost listings to gauge salary trends, talent availability, or simply to project an image of business expansion despite frozen hiring budgets.

Responding to concerns over fake listings, LinkedIn said it remains committed to protecting users from fraudulent job activity.

“We’re focused on helping recruiters find quality candidates quickly and jobseekers find their next role on LinkedIn. We use advanced technology and expert teams to proactively remove more than 99 percent of fake accounts and scams before they’re ever reported. Our policies are clear that every job a recruiter posts on LinkedIn should be authentic and accurately represented, and all listings on LinkedIn are automatically closed after 6 months,” the company said in a statement.

Despite such safeguards, ET’s report suggests that one in five online job ads could still be inactive or misleading, particularly in IT, retail, construction, and manufacturing sectors. Only about 20 percent of these listings ever result in an actual interview or offer.

Experts advise candidates to verify listings on official company websites, check posting dates, and connect with employees or HR representatives before applying. Ghost job postings, though convenient for short-term corporate branding, erode long-term trust. Strengthening transparency and authenticity in hiring will be crucial to restoring faith in India’s digital job market.