Fashion
Artistic Milliners acquires majority stake in Cone Denim
Cone Denim will offer fully vertical, end-to-end solutions – ranging from premium denim fabric to expertly finished garments. “We are committed to bringing the full breadth of our expertise to help unlock Cone’s competitive strengths. Cone Denim will preserve its unique identity while continuing to drive its own business strategy. Our goal is to collaborate closely with the Cone Denim team, building on the legacy and achievements of more than 130 years,” said Murtaza Ahmed and Omer Ahmed of Artistic Milliners in a joint statement.
Artistic Milliners has acquired a majority stake in Cone Denim from Elevate Textiles, forming a new multinational under the Cone Denim name.
Cone will run mills in Mexico, China, and the US, plus Artistic’s facilities in Mexico and LA.
Led by Cone president Steve Maggard, the entity will offer end-to-end denim solutions, global reach, and expansion plans, including into North Africa.
The new entity will operate a global platform spanning both hemispheres and will be comprised of a combination of selected assets from each organization. Cone Denim will now operate its existing mills in Parras and Yecapixtla, Mexico and its facility in Jiaxing, China; as well as Artistic Milliners’ recently inaugurated garment facility in Parras, Mexico; and its Star Fades International (SFI) laundry and development center in Los Angeles.
The Ahmeds continued: “Cone Denim’s distinctive position as the iconic American manufacturer joins Artistic Milliners’ global portfolio, creating an international organization that leverages our collective infrastructure and expertise to offer customers unparalleled service and flexibility. Our multinational manufacturing locations will offer speed, scale and surety of supply.”
Cone Denim will continue to operate as a standalone portfolio company under Artistic Milliners. Steve Maggard, President of Cone Denim, will lead the new entity, reporting to the Board of Directors, which includes Omer Ahmed, Murtaza Ahmed, and Jeffrey P. Pritchett alongside to-be-determined directors.
Pritchett, CEO and member of the Board of Directors, Elevate Textiles added, “We are excited to unite two global denim leaders with shared values furthering the Cone Denim name and legacy. Cone Denim and Artistic Milliners both possess long-standing textile heritage and are recognized worldwide for their commitment to innovation, traceability, and sustainability. They are both well respected, responsible, and ethical manufacturers. As the new Cone Denim, we are able to better leverage synergies across our brands, operations, and global footprint including the return of Cone Denim production capabilities in the US and expansion into new global regions.”
Cone Denim and Artistic Milliners customers will continue to interact with their existing product and sales representatives and can anticipate the same high standard of service, delivery, and quality to be upheld.
“We remain committed to providing enhanced fabric variety, design innovation, and comprehensive garment services to our customers — this includes our planned expansion into North Africa,” Maggard added.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
Fashion
OETI Slovakia launches ‘Fit & Proof’ label for garment testing
The label provides manufacturers of apparel, personal protective equipment (PPE), and uniforms with independent garment testing for fit, workmanship, and durability. The service is now available at the new OETI location in Žilina, Slovakia.
OETI Slovakia has launched the ‘Fit & Proof’ label offering independent testing for garment fit, workmanship, and durability.
Based in Žilina, it supports apparel, PPE, and uniform manufacturers.
The service helps brands cut return rates, detect flaws early, and ensure consistency.
It also aids retailers, e-commerce, and public procurement in verifying garment quality and performance.
The goal is to ensure product quality, reduce return rates, and verify garment fit in accordance with customer specifications and the finished size chart.
Broad Field of Application: for Retail, E-Commerce, and Public Procurement
Private-label retailers and brands can communicate their quality standards transparently with the label. Online retailers benefit from reduced return rates due to improved fit. Public institutions gain assurance during the tendering and procurement process for fit and durable, tested garments.
Detect Defects Early, Minimise Complaints
The ‘Fit & Proof’ label is based on comprehensive Fit testing on real test subjects by our experienced clothing engineers – a key advantage over standard material tests.
The service includes:
- Fit testing: With real test wearers to assess size consistency and pattern accuracy
- Workmanship assessment: Visual and functional checks of seams, closures, and construction details
- Durability testing: Stress tests simulating washing, abrasion, and everyday wear to determine long-term product performance
These analyses help manufacturers and brands identify potential weaknesses early and optimise product quality. At the same time, independent validation and transparent customer communication with the OETI ‘Fit & Proof’ label enhance brand reputation and strengthen competitive positioning.
“Many manufacturers only test materials, but not the finished garment,” says Dana Rástocná-Illová PhD, Managing Director of OETI Slovakia. Our goal is to help manufacturers and brands to detect product flaws early and reduce returns and complaints.’
International Demand for Verified Garment Quality
‘We are pleased now to offer the ‘Fit & Proof’ service internationally. Our global OETI offices – including our location in Bangladesh – have already expressed strong interest in actively promoting this service in their markets,’ adds Dr Miriam Scheffelmeier, Head of Global Marketing & Sales at OETI.
The new location in Žilina expands OETI’s lab infrastructure and enables close cooperation with local universities and international brands.
As part of the TESTEX Group, OETI Slovakia offers internationally recognised testing and certification services, ensuring greater transparency, sustainability, and quality throughout the global textile and leather supply chain.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
Fashion
Germany’s Zalando signs five-year strategic partnership with DFB
With over 8 million memberships, DFB is the largest national sports association in the world. Anchoring the brand in the DFB universe and the football culture, the partnership will resonate with fans of football and style among new and existing Zalando customers and cement its position at the intersection of sport and fashion. It marks a major milestone for Zalando’s strategic goal of further expanding as a lifestyle destination.
The comprehensive partnership with DFB grants Zalando a wide range of exclusive marketing and activation rights, creating exciting opportunities for football enthusiasts in Germany and beyond to connect with Zalando. Key elements include:
Zalando has signed a five-year partnership with the German Football Association, becoming a main partner across Men’s, Women’s and Youth teams.
The deal includes branding on training and pre-match kits, major media visibility and exclusive fan activations.
Zalando will use the collaboration to connect sport and style, enhance loyalty benefits and create new football-inspired campaigns and content.
- Prominent branding: Zalando’s logo will be featured on all pre-match and training kits for DFB’s Men’s, Women’s, and Youth teams.
- Extensive media presence: The partnership includes a full suite of marketing rights, such as significant stadium LED board visibility, cam carpets, media backdrop branding, and a strong integrated social media presence.
- Exclusive activations: Zalando will host a unique, in-camp studio during all major tournaments, creating exclusive behind-the-scenes content for Zalando customers. Zalando Plus customers in Germany will get exclusive access to raffles of tickets and gear.
The partnership is introduced through a dedicated campaign, showcasing that football is about more than just the game; it’s about style and attitude, and how owning that style with confidence creates icons beyond the pitch. The campaign references DFB legends and their memorable looks and performances, including Franz Beckenbauer’s legendary collar and Berti Vogts’ oversized fits – proof that style has always been integral to success.
The campaign not only looks back at the fashion heritage of the last decades but to a new age of style makers and star players such as Florian Wirtz, Joshua Kimmich and Karim Adeyemi.
James Rothwell, Senior Vice President Marketing at Zalando, says: “Football and fashion have a long history together, and collectively play a major role in German culture. We are delighted to become a main partner of the DFB, and to build on that legacy. We hope to inspire a new generation of fans to find confidence in their style on and off the pitch. Sport is a major focus for Zalando, and we have seen significant growth of sports audiences and brands on our platform. Through this partnership, we are excited to insert our brand into the most passionate, engaged cultural conversation in Germany, connect fans with incredible content, assortment and experiences, and to create access to special moments for fans. We look forward to celebrating key sporting events over the next five years with a diverse and passionate football community.”
Holger Blask, Chairman of the Management Board at DFB GmbH und Co. KG says: “We are delighted to welcome Zalando as a new, strong, and simply ideal main partner by our side. As a leading international e-commerce and fashion company rooted in Germany, Zalando represents creativity, diversity, and a forward-looking approach. Football and DFB are more than just about sport – they are an expression of community and emotional connection. Together with Zalando, we aim to set new standards – connecting sport, lifestyle, and fashion with digital culture. This partnership demonstrates a perfect synergy between tradition and innovation, emotion and style.”
Zalando will further leverage the partnership by enhancing its loyalty experience. An exclusive “Plus Zone” debuts for Zalando Plus customers in Germany, integrated within the sports landing page and serving as the central hub for special raffles and partnerships starting today. Plus members can enter to win tickets for the Germany vs. Slovakia match in Leipzig (Application open from 6-10th November). In addition, an exclusive raffle will offer 5 jerseys of the new World Cup kit signed by the entire team (application open from 11-18th November). The Plus Zone will be continually updated with exclusive opportunities to join the football excitement.
Further exciting elements of the partnership will be unveiled in 2026.
The partnership underpins Zalando’s ambition to further expand as a lifestyle destination, moving beyond a generalist offering to provide a curated, high-performance experience. In the last few years, Zalando has significantly expanded its expertise in key areas like football, running and cycling, onboarding technical assortment, unveiling dedicated onsite experiences for customers for different sport types and authentically embedding the Zalando brand in sports culture through supporting major sporting events in Europe.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Piquadro celebrates collaboration with Ducati, gears up for global store openings and motor industry deals
Published
November 10, 2025
At the new Piquadro store at 8 Corso Matteotti in Milan, Italy, Marco Palmieri, CEO of the Bologna-based Piquadro group, and Claudio Domenicali, CEO of Bologna-based motorcycle manufacturer Ducati, presented the first capsule collection jointly created by the two companies. The event was also attended by Michele Pirro, a Ducati test rider, whose presence underscored the sporting spirit of the collaboration.
The collection is designed to convey the two companies’ shared values of design and performance and comprises two roll-top backpacks in rubberised fabric, special editions of the best-selling Piquadro Corner line, and three trolley cases, two in polycarbonate and a top-of-the-range aluminium model produced in a limited, numbered edition of just 300 pieces. All items in the collection are made with innovative technical materials, refined finishes, and distinctive colours.
“I am particularly proud of this project, which brings together two iconic brands rooted in the Motor Valley, the cradle of Italy’s passion for motoring,” said Marco Palmieri, president and CEO of Piquadro. “Ducati and Piquadro represent people who live with energy, style, and dynamism. On the business front, I am exploring several motor-related deals, but the first announcement from the Piquadro group for 2026 will be the opening of a The Bridge store in Galleria Vittorio Emanuele in Milan, following a successful tender for the site,” the entrepreneur continued. “Before then, The Bridge and Piquadro will open a premium store at Milan Central Station in December. For Lancel, two openings are planned for February in France and one in Indonesia.”

Piquadro is no stranger to high-profile collaborations in the motoring world. Over the years it has partnered with names such as Lamborghini, Maserati, and the Visa Cash App RB Formula 1 team. The collaboration with Ducati is the natural evolution of this story, to the point that Claudio Domenicali, CEO of Ducati, describes it as “born from a natural sharing of values, a perfect meeting between the excellence of Italian design and the innovative spirit of the two companies. I am sure it will be highly appreciated by motorsport and travel enthusiasts. This is the second chapter of the collab between these two Emilia-Romagna companies, after the first last January, and we are very pleased about it, so the partnership will certainly continue.”
“These are unisex designs,” Domenicali added, noting that there are now “many more women interested in motorsport than there used to be. The MotoGP World Championship has certainly become not just an event to appreciate on a technical level, but also something to follow behind the scenes; the riders’ lives and their passions have become a theme.”
Domenicali then noted that Ducati is very selective about collabs “because we believe that the brand should be used with great care and attention, only for well-executed projects like this one.”
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