Authentic names Daniel Schachne as SVP, Reebok

Authentic Brands Group has named Daniel Schachne as senior vice president of Reebok. 

In this role, Schachne will oversee the brand’s global growth strategy, driving its presence across sport and culture in partnership with licensees, retailers, and brand ambassadors worldwide.

“Daniel has built winning models in basketball and performance sport at some of the world’s top brands,” said Steve Robaire, global EVP of Reebok, who Schachne will work alongside to build on the brand’s current momentum and unlock new growth opportunities.

“His category expertise and hands-on leadership make him the right person to scale Reebok’s next chapter and unlock new opportunities for the brand globally.”

Schachne brings more than 15 years of experience leading and scaling iconic consumer brands. Most recently, he served as general manager of Jordan Brand’s performance sport business in North America, where he led the brand’s basketball category and guided its expansion into Golf and the cleated business. Earlier in his career, Schachne held leadership roles at Nike and the National Basketball Association.

“Reebok is rooted in sport and that foundation is what continues to make the brand so powerful today,” Schachne said. “I’ve spent my career at the intersection of sport and culture, and I’m excited for the opportunity to grow the Reebok brand globally. Together, with the Authentic team and our partners, we’ll lean into Reebok’s heritage and deliver products and stories that matter to consumers everywhere.”