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Authentic names Daniel Schachne as SVP, Reebok

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Authentic names Daniel Schachne as SVP, Reebok


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November 6, 2025

Authentic Brands Group has named Daniel Schachne as senior vice president of Reebok

Authentic names Daniel Schachne as SVP, Reebok. – Authentic

In this role, Schachne will oversee the brand’s global growth strategy, driving its presence across sport and culture in partnership with licensees, retailers, and brand ambassadors worldwide.

“Daniel has built winning models in basketball and performance sport at some of the world’s top brands,” said Steve Robaire, global EVP of Reebok, who Schachne will work alongside to build on the brand’s current momentum and unlock new growth opportunities.

“His category expertise and hands-on leadership make him the right person to scale Reebok’s next chapter and unlock new opportunities for the brand globally.”

Schachne brings more than 15 years of experience leading and scaling iconic consumer brands. Most recently, he served as general manager of Jordan Brand’s performance sport business in North America, where he led the brand’s basketball category and guided its expansion into Golf and the cleated business. Earlier in his career, Schachne held leadership roles at Nike and the National Basketball Association.

“Reebok is rooted in sport and that foundation is what continues to make the brand so powerful today,” Schachne said. “I’ve spent my career at the intersection of sport and culture, and I’m excited for the opportunity to grow the Reebok brand globally. Together, with the Authentic team and our partners, we’ll lean into Reebok’s heritage and deliver products and stories that matter to consumers everywhere.”

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Bangladesh apparel reset: Compliance edge or energy trap?

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Bangladesh apparel reset: Compliance edge or energy trap?



The pivot is urgent because the old model is under pressure. April **** looked strong: Ready-Made Garment (RMG) exports rose **.** per cent year on year to $*.** billion. But the ten-month picture is weaker. From July-April FY******, apparel exports stood at $**.** billion, down *.** per cent. Knitwear fell *.** per cent to $**.** billion; woven fell *.** per cent to $**.** billion. The rebound is real, but so is the drag underneath.

AWARE is the sharpest EU-facing signal: blockchain-backed product data for Digital Product Passport (DPP) readiness. Open Supply Hub adds the factory-identity layer, pushing production information into an open platform. GIZ brings the longer reform spine, from May **** to February ****, covering energy efficiency, circularity, chemical management, renewable-energy skills and textile-waste transparency.



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UGG boots that last 15 years: Inside Deckers’ strategy

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UGG boots that last 15 years: Inside Deckers’ strategy



Kenneth Straka, Senior Product Development Manager at Deckers Outdoor Corporation, said that Deckers places strong emphasis on sustainability, noting that founder John Luke often reminded the team that the French word for sustainability is durability. This idea aligned with discussions at the Global Fashion Summit, where the theme centred on “Building Resilient Futures” in the sustainable and circular economy.

Durability has helped UGG become one of the most sought-after boot brands and a key sales driver for Deckers, alongside its sportswear brand Hoka. “One of the things we think about in terms of circularity is making products that last a long time and remain with consumers throughout their lives. We want products that consumers can wear for ** or ** years,” Straka said in an interview with Fibre*Fashion on the sidelines of the Global Fashion Summit in Copenhagen.



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South India cotton yarn sees mixed trend, prices up in Tiruppur

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South India cotton yarn sees mixed trend, prices up in Tiruppur



In the Tiruppur market, cotton yarn prices increased by ****;** per kg in this week despite sluggish local demand. Prices were quoted higher because of limited supply from spinning mills. A trader from the Tiruppur market told Fibre*Fashion, “Domestic demand remained limited, but spinning mills are not relying solely on the domestic market for cotton yarn sales. They are focusing more on exports, where demand and prices remain attractive. Mills have raised yarn prices following higher ICE cotton prices and the CCI’s increase in auction base prices, although ICE cotton has witnessed a sharp decline over the past two days.”

In Tiruppur, knitting cotton yarn prices were noted as: ** count combed cotton yarn at ****;****** (~$*.***.**) per kg (excluding GST), ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, and ** count carded cotton yarn at ****;****** (~$*.***.**) per kg.



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