Business
‘Avatar: Fire and Ash’ snares $12 million in Thursday previews
Still from Disney’s “Avatar: Fire and Ash.”
Disney
Disney and James Cameron’s third Avatar movie, “Avatar: Fire and Ash,” hit theaters Thursday, snapping up $12 million in early preview screenings domestically.
The second installment in the film series, “The Way of Water,” had a better start and tallied $5 million more in its Thursday preview haul in 2022. Still, box office analysts expect “Fire and Ash” will bring in at least $100 million during its opening weekend in the U.S. and Canada.
“A lot is riding on the performance of ‘Avatar: Fire and Ash,’ and with less than two weeks remaining in the year, the film’s results will play a pivotal role in shaping the annual box office totals,” Paul Dergarabedian, head of marketplace trends at Comscore, told CNBC.
Fueling global ticket sales will be international markets, which collected $43.1 million in preview screenings.
“The circumstances surrounding each ‘Avatar’ film have been quite different,” said Shawn Robbins, director of analytics at Fandango and founder of Box Office Theory. “The first was a sleeper-turned-phenomenon during a pre-streaming box office heyday, the second a beneficiary of pent-up sequel demand and eventized-status in moviegoing’s post-Covid recovery and the third is now opening in a more competitive and new-normal market.”
The Avatar franchise is a unicorn in Hollywood. Despite garnering widespread acclaim and massive financial success at the box office, the franchise has never quite captured the cultural relevance that “Star Wars” or the Marvel Cinematic Universe — both also owned by Disney — have enjoyed. Toy sales fizzled and cosplayers donning heavy blue makeup at pop culture fan conventions have become few and far between.
Yet, both 2009’s “Avatar” and 2022’s “Avatar: The Way of Water” have topped $2 billion at the global box office, with the first film teetering close to $3 billion in total ticket receipts.
“The constant is the James Cameron factor,” Robbins said. “Audiences expect grand visuals, sound and storytelling when they buy tickets to his movies. They consistently meet or exceed expectations with long runways at the box office and exclusive theatrical windows because they deliver an experience that cannot be duplicated at home.”
Driving these strong hauls is the sale of premium large format tickets for screens like IMAX and Dolby, as well as 3D showings, which tend to be more expensive than regular tickets.
While 3D films have fallen out of favor with domestic audiences, they remain popular internationally —especially in China. Indeed, “Avatar” made the bulk of its money outside of the U.S., with a whopping $2.08 billion coming from overseas.
Dergarabedian said the franchise has consistently benefited from moviegoers’ enthusiasm for seeing the films in 3D.
“The original ‘Avatar,’ released in 2009, was a groundbreaking film that reignited widespread interest in 3D cinema, setting the stage for subsequent entries to capitalize on this trend,” he said.
The international preview sales shared by Disney on Friday did not include China. The company noted that early estimates indicate an opening day of around $17.1 million, which would mark the third-highest opening day for a Motion Picture Association film since “The Way of Water.”
“While ‘Fire and Ash’ is looking at a diminished box office opening relative to ‘The Way of Water,’ it’s all about the long game,” Robbins said. “Premium screens are locked up into the new year, Cameron’s films are not front-loaded like most Hollywood franchises, and international performance will again far outweigh domestic.”
Britain’s competition watchdog has vowed to tackle fake and misleading online reviews “head on” as it launched investigations into firms including Just Eat and Autotrader.
The Competition and Markets Authority (CMA) said reviews are used by 90% of consumers when they buy over the internet and play a large part in the UK’s over £200 billion online retail sector.
But up to 50% of online reviews are fake, according to recent research by tech firm Truth Engine.
The CMA said its latest action against firms comes as part of a clampdown on fake and misleading reviews as shoppers increasingly rely on customer feedback when shopping online.
Emma Cochrane, executive director for consumer protection at the CMA, told the Press Association: “It’s so important that consumers can have trust in those reviews because we know that nine in 10 of us rely on them when we’re shopping, and that retail shopping in the UK is billions of pounds worth a year.
“It’s so important that consumers can have trust and confidence when they’re shopping online.”
Here are the CMA’s tips for spotting and avoiding fake reviews:
– Read the reviews
Shoppers often get taken in by five-star ratings without actually reading what people have to say about a product or service.
“You’ll be surprised at how many reviews sound dubious, overly vague or even totally unrelated to the item they’re supposedly endorsing,” the CMA said.
– Be alert to AI-generated reviews
Artificial intelligence (AI) can be used to make fake reviews sound fluent, polished and highly convincing.
“If a review feels a bit too slick, reads like it’s been perfectly crafted, or uses very similar wording to others, it may not reflect a real customer’s experience,” the CMA warned.
– Take a look at the other ratings
Look beyond the five-star ratings.
Three or four-star reviews are less likely to be fake, and they can be more useful to give a genuine, overall assessment.
– Check out multiple sites
Looking across several sites can help shoppers see patterns and provide a more consistent picture.
“Check a few different review sites. If you’re seeing the same kind of reviews coming up again and again, it’s more likely to be fake,” said Ms Cochrane.
The UK’s competition watchdog says it is looking at five firms in its investigation into misleading online reviews.
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Business
Gold price today (March 25, 2026): How much 24K and 22K gold cost in Delhi, Mumbai & more- Check rates – The Times of India
Gold futures traded higher on the Multi Commodity Exchange (MCX) on Friday with key contracts registering gains of up to 1.6 per cent amid firm buying interest and supportive global cues.The April 2026 gold contract rose by Rs 2,290, or 1.64 per cent, to trade at Rs 1,41,783 per 10 grams. The contract moved between an intraday low of Rs 1,40,287 and a high of Rs 1,42,800. The June 2026 contract, which saw higher trading activity, gained Rs 1,921, or 1.35 per cent, to Rs 1,44,435 per 10 grams. During the session, it touched a low of Rs 1,43,652 and a high of Rs 1,45,773. Meanwhile, the August 2026 contract advanced by Rs 1,480, or 1.02 per cent, to Rs 1,47,100 per 10 grams, with an intraday range of Rs 1,47,040 to Rs 1,48,600.Here is how gold prices stand across major cities today:
Gold price in Delhi today
Gold prices in the national capital declined, with 24K gold quoted at Rs 14,486 per gram, down Rs 218, while 22K gold slipped Rs 200 to Rs 13,280 per gram.
Gold price in Mumbai today
Mumbai bullion markets also saw a drop, with 24K gold priced at Rs 14,471 per gram, down Rs 218, and 22K gold at Rs 13,265 per gram, lower by Rs 200.
Gold price in Chennai today
Chennai recorded a sharper decline, with 24K gold selling at Rs 14,651 per gram, down Rs 262, while 22K gold dropped Rs 240 to Rs 13,430 per gram.
Gold price in Kolkata today
In Kolkata, 24K gold was quoted at Rs 14,471 per gram, down Rs 218, while 22K gold stood at Rs 13,265 per gram, lower by Rs 200.
Gold price in Hyderabad today
Hyderabad markets reflected a similar trend, with 24K gold priced at Rs 14,471 per gram, down Rs 218, and 22K gold at Rs 13,265 per gram, slipping Rs 200.
Gold price in Bangalore today
In Bangalore, 24K gold was quoted at Rs 14,471 per gram, down Rs 218, while 22K gold was selling at Rs 13,265 per gram, lower by Rs 200.
Gold price in Ahmedabad today
Ahmedabad bullion markets showed declines, with 24K gold at Rs 14,476 per gram, down Rs 218, while 22K gold fell Rs 200 to Rs 13,270 per gram.
Gold price in Lucknow today
In Lucknow, 24K gold was priced at Rs 14,486 per gram, down Rs 218, while 22K gold moved lower by Rs 200 to Rs 13,280 per gram.
Gold price in Patna today
Patna markets also recorded weaker rates, with 24K gold quoted at Rs 14,476 per gram, down Rs 218, and 22K gold at Rs 13,270 per gram, lower by Rs 200.
Gold price in Jaipur today
In Jaipur, 24K gold was quoted at Rs 14,486 per gram, down Rs 218, while 22K gold stood at Rs 13,280 per gram, down Rs 200.
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