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AW25 Campaigns: Burberry, Stella McCartney, Dsquared2, Valentino

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AW25 Campaigns: Burberry, Stella McCartney, Dsquared2, Valentino


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September 8, 2025

AW25 campaigns have been coming thick and fast with high-end brands in the forefront and many of them are forging strong links between the themes of their catwalk shows and the campaigns. Stella McCartney is also unveiling a new streaming shopping initiative as part of hers.

Eva Mendes for Stella McCartney

The campaign itself is called ‘Laptop to Lapdance’ featuring Eva Mendes, capturing day-to-night house codes. Presented first during Paris Fashion Week, it’s a “wardrobe for the working woman – celebrating her at all stages of her life”. 

The campaign is set in StellaCorp, an “imagined material innovation company pioneering the next generation of cruelty-free alternatives”.

Mendes will feature in both the campaign and the aforementioned immersive, interactive digital shopping session titled ‘Shop With Stella: Winter 2025’ – available to stream via the brand’s website from 15 September. This is “the first in a new series for the British designer. Once again pioneering a way forward, it introduces an innovative experience for global audiences to engage and shop”.

Stella McCartney

Back with the campaign, other talents featured include Natalia Vodianova, Amelia Gray, Karolina Spakowski, Haojie Qi, Song Ah Woo, Angelina Kendall, Yilan Hua, Agel Akol, Caitlin Soetendal, Claire Marie, Victoria Fawole and Hanna Leszek (all of whom walked the Winter 2025 fashion show in March).

For Burberry, the new season is all about the fabrics and grand interiors that inspired Daniel Lee’s collection for the Burberry Winter 2025 show. “We wanted to bring the collection to life and to tell the story behind all those incredible textiles,” Lee said. 

Rupert Everett for Burberry
Rupert Everett for Burberry

Shot by Sam Rock in the drawing rooms and grounds of Thomas Ripley’s Palladian masterpiece, Wolterton Hall, the images recall the inspiration behind the show.

The campaign includes British actor Rupert Everett, model and artist Jeny Howorth, and Luther Ford, known for his portrayal of Prince Harry in ‘The Crown’. They appear alongside models Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet (who made her runway debut in the show).

Burberry

And in line with Burberry’s new focus, outerwear has a starring role with raincoats, quilted jackets, a car coat, and lots of knitwear that reference historic tapestries.

For Dsquared2, the new campaign is a “wild night out”. The label’s offering up “a bare leg stepping from a black limousine. A stolen kiss on the dance floor. A blur of red neon lights in a graffitied bathroom. A flash of crystals and denim”.

Dsquared2

Directed by Mert & Marcus with creative direction by Dean and Dan Caten in partnership with long-time collaborator Giovanni Bianco, the new “extends the epic scale and nightlife narrative of the runway show. Celebrating 30 iconic years of Dsquared2’s one-of-a-kind vision, the show imagined a convergence of the personalities and provocateurs who populate the Dsquared2 archive, brought to life by both longtime muses and fierce new faces”.

The imagery picks up on this thread with a “starkly stylish visual direction”. The direct, black-and-white photographic perspective “finds moments of connection and celebration amid the ecstatic chaos of an all-night rager”. 

Dsquared2

Irina Shayk, Alex Consani, and Victor Perez lead an eclectic cast of “style mavericks who aren’t afraid to get sweaty in their nice clothes. The whirlwind energy of this unforgettable night radiates in many directions, but it all comes back to Dsquared2: the name that says it all”.

As for Valentino, Alessandro Michele has revisited the topics of the AW25 show, ‘Le Méta Théâtre Des Intimités’, to continue questioning the close relationship between identity and robing practices”.

Valentino

Shot by Glen Luchford, Michele said: “Here comes the public bathroom again: a counter-place where private and relational dimension mingle, where the visible challenges the invisible, where decency collides with guilty pleasure and exposure flirts with occultation. It’s a liminal space that, in this campaign, becomes enriched with new bodies, gazes and encounters, becoming an unfailing scene of possibilities.

Valentino

“It was like imagining a life after the show: how many other existences could that uncanny and choral space host? How many other unspoken desires could take shape there? And which different intimacies would be reflected in its corridors?”

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DOST-PTRI to launch yarn innovation centre in Philippine’s Cotabato

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DOST-PTRI to launch yarn innovation centre in Philippine’s Cotabato



The Department of Science and Technology-Philippine Textile Research Institute (DOST-PTRI), in collaboration with DOST Region 12, is set to launch the Regional Yarn Production and Innovation Center (RYPIC) in Cotabato, marking a major step toward revitalising Mindanao’s textile sector, according to a DOST-PTRI press release.

The facility will process natural fibres such as abaca, banana and pineapple into high-quality yarn, addressing long-standing challenges faced by local weavers who have relied on imported materials. This initiative is expected to create new markets for agricultural produce while providing additional income streams for farmers.

The DOST-PTRI, with DOST Region 12, will establish the Regional Yarn Production and Innovation Center in Philippine’s Cotabato to process natural fibres into yarn and support Mindanao’s textile industry.
The facility aims to boost farmer incomes, reduce reliance on imported yarn and strengthen local weaving communities through training, technology transfer and improved supply chain infrastructure.

During the first-quarter meeting of the Regional Research, Development, and Innovation Committee, Evangeline Flor P. Manalang, chief science research specialist of DOST-PTRI’s Technical Services Division, stated “The RYPIC will serve as a key facility to process our natural fibers into yarn and open opportunities for skills training among farmers and local stakeholders.” She also emphasised the project’s role in building a sustainable textile ecosystem in Soccsksargen.

The RYPIC complements existing facilities such as the Natural Textile Fiber Innovation Hub at Sultan Kudarat State University and forms part of broader national programmes including the Clothing and Textile Research Innovation and Investment Agenda (CATRINA) and the FRONTIER initiative. These efforts aim to strengthen the domestic textile value chain, reduce reliance on imports and support the government’s push to expand Telang Pinoy, as highlighted by President Ferdinand R. Marcos Jr. in his fourth State of the Nation Address.

Fibre2Fashion News Desk (JP)



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Canada’s Lululemon’s FY25 revenue rises 5% on strong global growth

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Canada’s Lululemon’s FY25 revenue rises 5% on strong global growth



Canadian athletic apparel retailer Lululemon Athletica Inc has reported a 5 per cent year-over-year (YoY) increase in net revenue to $11.1 billion in fiscal 2025 (FY25) ended February 1, 2026, supported by strong international growth despite continued softness in the Americas. Excluding the impact of a 53rd week in FY24, revenue rose 7 per cent.

International markets remained a key growth driver, with revenue rising 22 per cent, while the Americas saw a marginal 1 per cent decline. Comparable sales increased 2 per cent overall, with a 15 per cent rise internationally offset by a 3 per cent decline in the Americas.

Lululemon has reported revenue of $11.1 billion in FY25, up 5 per cent YoY, driven by 22 per cent international growth despite weak Americas sales.
Margins and profits declined, with EPS falling to $13.26.
The company expanded stores and repurchased shares.
Q4 showed modest growth but weaker profitability.
Lululemon expects FY26 revenue growth of 2-4 per cent amid ongoing macroeconomic challenges.

The gross profit remained flat at $6.3 billion, while gross margin contracted by 260 basis points to 56.6 per cent. Income from operations declined 12 per cent to $2.2 billion, with operating margin narrowing to 19.9 per cent. Diluted earnings per share (EPS) fell to $13.26 from $14.64 in FY24, Lululemon Athletica said in a press release.

The company continued to invest in expansion and shareholder returns, opening 44 net new stores to reach a total of 811 locations and repurchasing 5 million shares worth $1.2 billion. Lululemon ended the year with $1.8 billion in cash and cash equivalents, while inventories rose 18 per cent to $1.7 billion.

Andre Maestrini, interim co-CEO, president, and chief commercial officer at the company, stated, “Throughout 2025, we reported double-digit revenue growth in our international business and are taking action to incorporate learnings from across our regions to drive forward our strategies. Our teams are energised by the initial response to our recent product launches and continue to deliver successful guest activations globally. Looking ahead, we are encouraged by our opportunities in North America and around the world and are grateful to our teams for their commitment to delivering the products and experiences our guests love.”

In the fourth quarter (Q4) of FY25, revenue increased 1 per cent to $3.6 billion, with international growth of 17 per cent offsetting a 4 per cent decline in the Americas. However, profitability weakened, with operating income falling 22 per cent and gross margin declining by 550 basis points to 54.9 per cent. Quarterly diluted EPS dropped to $5.01 from $6.14.

Meghan Frank, interim co-CEO and chief financial officer at Lululemon, stated, “We are pleased to achieve fourth quarter revenue and EPS results ahead of our expectations. As we begin our new fiscal year, we are focused on executing on our action plan, offering new and differentiated products to our guests, and elevating their experiences with lululemon. Driving improvement in our full-price sales over the course of 2026 is also a key priority, particularly in North America, and will enable us to enhance our brand health and deliver long-term growth and value creation for shareholders.”

Looking ahead, Lululemon expects first-quarter FY26 revenue between $2.4 billion and $2.43 billion, with full-year revenue projected at $11.35 billion to $11.5 billion, representing growth of 2 per cent to 4 per cent. Diluted EPS is forecast in the range of $12.1 to $12.3 for FY26, as the company navigates macroeconomic uncertainties and evolving market conditions.

Fibre2Fashion News Desk (SG)



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China’s textile & apparel exports surge 17% to $50 bn in Jan-Feb 2026

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China’s textile & apparel exports surge 17% to  bn in Jan-Feb 2026



China’s shipment of garments and accessories increased **.* per cent year on year to $**.*** billion from $**.*** billion, driven by steady demand from key markets such as the US and EU, where retailers have begun restocking after cautious inventory management in ****. Meanwhile, exports of textile products, including yarns, fabrics and related articles, rose at a faster pace of **.* per cent to $**.*** billion from $**.*** billion, supported by stronger downstream manufacturing activity across Asia and improved order flows from emerging sourcing hubs.

In February **** alone, exports of textile yarns, fabrics and related articles were valued at $**.*** billion, while garment shipments stood at $**.*** billion, taking the combined monthly total to $**.*** billion. The relatively balanced contribution of textiles and apparel highlights a synchronised recovery across the value chain, from raw materials to finished goods.



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