Fashion
AW25 Campaigns: Burberry, Stella McCartney, Dsquared2, Valentino
Published
September 8, 2025
AW25 campaigns have been coming thick and fast with high-end brands in the forefront and many of them are forging strong links between the themes of their catwalk shows and the campaigns. Stella McCartney is also unveiling a new streaming shopping initiative as part of hers.
The campaign itself is called ‘Laptop to Lapdance’ featuring Eva Mendes, capturing day-to-night house codes. Presented first during Paris Fashion Week, it’s a “wardrobe for the working woman – celebrating her at all stages of her life”.
The campaign is set in StellaCorp, an “imagined material innovation company pioneering the next generation of cruelty-free alternatives”.
Mendes will feature in both the campaign and the aforementioned immersive, interactive digital shopping session titled ‘Shop With Stella: Winter 2025’ – available to stream via the brand’s website from 15 September. This is “the first in a new series for the British designer. Once again pioneering a way forward, it introduces an innovative experience for global audiences to engage and shop”.

Back with the campaign, other talents featured include Natalia Vodianova, Amelia Gray, Karolina Spakowski, Haojie Qi, Song Ah Woo, Angelina Kendall, Yilan Hua, Agel Akol, Caitlin Soetendal, Claire Marie, Victoria Fawole and Hanna Leszek (all of whom walked the Winter 2025 fashion show in March).
For Burberry, the new season is all about the fabrics and grand interiors that inspired Daniel Lee’s collection for the Burberry Winter 2025 show. “We wanted to bring the collection to life and to tell the story behind all those incredible textiles,” Lee said.

Shot by Sam Rock in the drawing rooms and grounds of Thomas Ripley’s Palladian masterpiece, Wolterton Hall, the images recall the inspiration behind the show.
The campaign includes British actor Rupert Everett, model and artist Jeny Howorth, and Luther Ford, known for his portrayal of Prince Harry in ‘The Crown’. They appear alongside models Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet (who made her runway debut in the show).

And in line with Burberry’s new focus, outerwear has a starring role with raincoats, quilted jackets, a car coat, and lots of knitwear that reference historic tapestries.
For Dsquared2, the new campaign is a “wild night out”. The label’s offering up “a bare leg stepping from a black limousine. A stolen kiss on the dance floor. A blur of red neon lights in a graffitied bathroom. A flash of crystals and denim”.

Directed by Mert & Marcus with creative direction by Dean and Dan Caten in partnership with long-time collaborator Giovanni Bianco, the new “extends the epic scale and nightlife narrative of the runway show. Celebrating 30 iconic years of Dsquared2’s one-of-a-kind vision, the show imagined a convergence of the personalities and provocateurs who populate the Dsquared2 archive, brought to life by both longtime muses and fierce new faces”.
The imagery picks up on this thread with a “starkly stylish visual direction”. The direct, black-and-white photographic perspective “finds moments of connection and celebration amid the ecstatic chaos of an all-night rager”.

Irina Shayk, Alex Consani, and Victor Perez lead an eclectic cast of “style mavericks who aren’t afraid to get sweaty in their nice clothes. The whirlwind energy of this unforgettable night radiates in many directions, but it all comes back to Dsquared2: the name that says it all”.
As for Valentino, Alessandro Michele has revisited the topics of the AW25 show, ‘Le Méta Théâtre Des Intimités’, to continue questioning the close relationship between identity and robing practices”.

Shot by Glen Luchford, Michele said: “Here comes the public bathroom again: a counter-place where private and relational dimension mingle, where the visible challenges the invisible, where decency collides with guilty pleasure and exposure flirts with occultation. It’s a liminal space that, in this campaign, becomes enriched with new bodies, gazes and encounters, becoming an unfailing scene of possibilities.

“It was like imagining a life after the show: how many other existences could that uncanny and choral space host? How many other unspoken desires could take shape there? And which different intimacies would be reflected in its corridors?”
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Fashion
EU green mandates and the Vietnam T&A industry
With sustainability benchmarks rising, companies are rethinking how they produce and deliver, pivoting toward greener, more circular models that reduce waste, emissions, and resource use.
The stakes are high. In 2025, Vietnam’s exports to the EU reportedly reached $56.2 billion, up 10.1 per cent year on year, underscoring how pivotal Europe is for the country’s manufacturing base.
Vietnam’s textile and footwear exporters are accelerating sustainability efforts as stricter EU regulations reshape market access requirements.
Rising compliance pressure from measures such as CBAM and ESPR is pushing manufacturers toward circular production, cleaner technologies and greater supply-chain transparency, though limited green finance remains a major challenge for smaller firms.
The EU market, nevertheless, comes with its own challenges as access to this market increasingly depends on meeting strict environmental and product-design requirements.
The EU is rolling out an ambitious sustainability agenda, including the Carbon Border Adjustment Mechanism (CBAM) and the Ecodesign for Sustainable Products Regulation (ESPR). Together, these measures are changing what global suppliers must document, design, and decarbonise.
ESPR shifts expectations toward durability, repairability, and recyclability, while pushing manufacturers to reduce products’ overall environmental footprint. Supply chains are also expected to become more transparent through Digital Product Passports, and practices such as destroying unsold goods being phased out gradually.
For Vietnam’s exporters, compliance is becoming a baseline requirement to keep EU orders and remain competitive.
Recognising this, both the Government and industry players are stepping up. Vietnam’s long-term development strategy for textiles and footwear, which stretches to 2030 with a vision toward 2035, places sustainability at its core. The plan charts a path toward efficient, environmentally responsible growth anchored in a circular economy, where materials are reused, waste is minimised, and production cycles are closed rather than linear.
Crucially, it also provides a legal backbone to help businesses align with global sustainability trends.
On the ground, change is already underway. Textile and apparel manufacturers are investing in renewable energy, upgrading machinery, and fine-tuning production processes to cut emissions and resource use. These shifts are not just about compliance; they are about future-proofing operations in a market where green credentials increasingly determine who wins contracts.
However, the transition has not been entirely seamless. A key barrier seems to be access to green finance, especially for small and medium-sized enterprises. Large firms can more readily fund clean technologies and certification, while smaller suppliers often struggle to fund the shift, risking exclusion from high-value export markets if they cannot keep pace.
There is also a growing recognition that policy support needs to go further. As Vietnam leans into a circular economy, industry voices are calling for a more cohesive and comprehensive framework, one that not only sets clear standards for circular products but also actively incentivises recycling, cleaner production, and sustainable innovation.
Without this, progress risks being uneven, with smaller firms left behind.
Momentum is, nevertheless, building as manufacturers and policymakers push for better-aligned standards and support mechanisms. The goal is to narrow the gap between sustainability ambition and day-to-day implementation across the sector.
The aim is clear: create an ecosystem where businesses of all sizes can invest in circular solutions, strengthen their export capabilities, and meet the EU’s exacting standards head-on.
Fibre2Fashion News Desk (DR)
Fashion
Vietnam’s flat apparel exports hide the real trade signal
Fashion
Bangladesh net FDI inflows up 39.36% in 2025
The increase was driven primarily by higher reinvested earnings and intra-company loans, indicating continued engagement by existing investors with Bangladesh.
Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans increased by 25.68 per cent, from $621.96 million to $781.68 million.
Bangladesh’s net FDI inflows increased by 39.36 per cent last year to $1,770.42 million compared with $1,270.39 million in 2024, the Bangladesh Bank said.
The increase was driven primarily by higher reinvested earnings and intra-company loans.
Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans rose by 25.68 per cent.
Equity capital remained broadly stable, rising by 1.84 per cent, from $544.64 million to $554.64 million in 2025, a release from Bangladesh Investment Development Authority said.
Greenfield project announcements declined by 16 per cent in 2025.
Fibre2Fashion News Desk (DS)
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