Fashion
AW25 Campaigns: Burberry, Stella McCartney, Dsquared2, Valentino
Published
September 8, 2025
AW25 campaigns have been coming thick and fast with high-end brands in the forefront and many of them are forging strong links between the themes of their catwalk shows and the campaigns. Stella McCartney is also unveiling a new streaming shopping initiative as part of hers.
The campaign itself is called ‘Laptop to Lapdance’ featuring Eva Mendes, capturing day-to-night house codes. Presented first during Paris Fashion Week, it’s a “wardrobe for the working woman – celebrating her at all stages of her life”.
The campaign is set in StellaCorp, an “imagined material innovation company pioneering the next generation of cruelty-free alternatives”.
Mendes will feature in both the campaign and the aforementioned immersive, interactive digital shopping session titled ‘Shop With Stella: Winter 2025’ – available to stream via the brand’s website from 15 September. This is “the first in a new series for the British designer. Once again pioneering a way forward, it introduces an innovative experience for global audiences to engage and shop”.

Back with the campaign, other talents featured include Natalia Vodianova, Amelia Gray, Karolina Spakowski, Haojie Qi, Song Ah Woo, Angelina Kendall, Yilan Hua, Agel Akol, Caitlin Soetendal, Claire Marie, Victoria Fawole and Hanna Leszek (all of whom walked the Winter 2025 fashion show in March).
For Burberry, the new season is all about the fabrics and grand interiors that inspired Daniel Lee’s collection for the Burberry Winter 2025 show. “We wanted to bring the collection to life and to tell the story behind all those incredible textiles,” Lee said.

Shot by Sam Rock in the drawing rooms and grounds of Thomas Ripley’s Palladian masterpiece, Wolterton Hall, the images recall the inspiration behind the show.
The campaign includes British actor Rupert Everett, model and artist Jeny Howorth, and Luther Ford, known for his portrayal of Prince Harry in ‘The Crown’. They appear alongside models Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet (who made her runway debut in the show).

And in line with Burberry’s new focus, outerwear has a starring role with raincoats, quilted jackets, a car coat, and lots of knitwear that reference historic tapestries.
For Dsquared2, the new campaign is a “wild night out”. The label’s offering up “a bare leg stepping from a black limousine. A stolen kiss on the dance floor. A blur of red neon lights in a graffitied bathroom. A flash of crystals and denim”.

Directed by Mert & Marcus with creative direction by Dean and Dan Caten in partnership with long-time collaborator Giovanni Bianco, the new “extends the epic scale and nightlife narrative of the runway show. Celebrating 30 iconic years of Dsquared2’s one-of-a-kind vision, the show imagined a convergence of the personalities and provocateurs who populate the Dsquared2 archive, brought to life by both longtime muses and fierce new faces”.
The imagery picks up on this thread with a “starkly stylish visual direction”. The direct, black-and-white photographic perspective “finds moments of connection and celebration amid the ecstatic chaos of an all-night rager”.

Irina Shayk, Alex Consani, and Victor Perez lead an eclectic cast of “style mavericks who aren’t afraid to get sweaty in their nice clothes. The whirlwind energy of this unforgettable night radiates in many directions, but it all comes back to Dsquared2: the name that says it all”.
As for Valentino, Alessandro Michele has revisited the topics of the AW25 show, ‘Le Méta Théâtre Des Intimités’, to continue questioning the close relationship between identity and robing practices”.

Shot by Glen Luchford, Michele said: “Here comes the public bathroom again: a counter-place where private and relational dimension mingle, where the visible challenges the invisible, where decency collides with guilty pleasure and exposure flirts with occultation. It’s a liminal space that, in this campaign, becomes enriched with new bodies, gazes and encounters, becoming an unfailing scene of possibilities.

“It was like imagining a life after the show: how many other existences could that uncanny and choral space host? How many other unspoken desires could take shape there? And which different intimacies would be reflected in its corridors?”
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Fashion
Bangladesh net FDI inflows up 39.36% in 2025
The increase was driven primarily by higher reinvested earnings and intra-company loans, indicating continued engagement by existing investors with Bangladesh.
Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans increased by 25.68 per cent, from $621.96 million to $781.68 million.
Bangladesh’s net FDI inflows increased by 39.36 per cent last year to $1,770.42 million compared with $1,270.39 million in 2024, the Bangladesh Bank said.
The increase was driven primarily by higher reinvested earnings and intra-company loans.
Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans rose by 25.68 per cent.
Equity capital remained broadly stable, rising by 1.84 per cent, from $544.64 million to $554.64 million in 2025, a release from Bangladesh Investment Development Authority said.
Greenfield project announcements declined by 16 per cent in 2025.
Fibre2Fashion News Desk (DS)
Fashion
India’s Pearl Global’s FY26 revenue crosses $521 mn milestone
The company’s adjusted EBITDA, excluding Employee Stock Option Plan (ESOP) expenses, rose around 14 per cent YoY to ₹468 crore, while EBITDA margin improved by 20 basis points to around 9.3 per cent. Excluding the reciprocal tariff impact of around ₹36 crore and incremental losses of around ₹13 crore in Bihar and Guatemala, adjusted EBITDA margin stood at around 10.3 per cent.
Pallab Banerjee, managing director, Pearl Global Industries, said: “FY26 marked the company’s second consecutive year of double-digit growth and improved profitability. This performance further solidifies the position of Pearl Global’s diversified operating model and disciplined execution across geographies.”
Pearl Global Industries has reported its highest-ever FY26 revenue of ₹5,025 crore (~$523.93 million), up 11.5 per cent YoY, driven by volume growth and value-added products.
PAT rose 17 per cent to ₹270 crore (~$28.15 million), while Q4 revenue hit ₹1,314 crore (~$137 million).
The company shipped 78.1 million pieces.
Its net worth stands at ₹1,438 crore (~$149.93 million).
He said that geopolitical shifts and Gulf conflicts could lead to energy cost escalation, affecting raw material and logistics costs. However, the company remains prepared to manage these headwinds, supported by its diversified manufacturing base, strong order book, and broad market presence.
The profit after tax (PAT) increased 17 per cent YoY to ₹270 crore (~$28.15 million), the company said in a press release.
On a standalone basis, FY26 revenue stood at ₹1,081 crore, while adjusted EBITDA was ₹67 crore, with EBITDA margin improving by 60 basis points to 6.2 per cent, mainly due to cost restructuring. Standalone PAT rose to ₹69 crore from ₹55 crore in the previous year.
The company’s net worth stood at ₹1,438 crore (~$149.93 million) as of March 31, 2026, compared with ₹1,146 crore a year earlier.
“In FY26, Group delivered another year of resilient performance against a complex geopolitical backdrop. Group achieved, among others, two major milestones this year: revenue crossed INR 5,000 crore mark and installed capacity surpassed 100 million pieces per annum,” said Pulkit Seth, vice-chairman and non-executive director, PGIL.
Seth added that the global apparel industry faced tariff-related disruptions during FY26, with the company’s India operations impacted by tariffs and penal duties imposed by the US. However, he added that Pearl Global leveraged its diversified, multi-country manufacturing presence to mitigate these challenges and deliver double-digit growth.
For the fourth quarter (Q4) of FY26, PGIL posted its highest-ever quarterly revenue of ₹1,314 crore (~$137 million), up 6.9 per cent YoY. Adjusted EBITDA rose 13.7 per cent to ₹135 crore, with margin at 10.3 per cent, the highest EBITDA margin recorded by the company in any quarter. PAT for the quarter stood at ₹81 crore, up 24.6 per cent YoY, PGIL said in a press release.
Standalone revenue during the quarter stood at ₹304 crore, adjusted EBITDA at ₹24 crore, and PAT at ₹14 crore.
PGIL shipped its highest-ever volumes in Q4 FY26 and FY26, at 22 million pieces and 78.1 million pieces respectively. Its annual installed capacity crossed 100 million pieces, reaching around 101 million pieces.
The ongoing capex in Bangladesh is expected to be completed by the first half of FY27 and will add around 6-7 million pieces of capacity during the year.
Fibre2Fashion News Desk (SG)
Fashion
Polyester yarn prices ease as PTA weakens on limited demand
PTA prices recorded notable declines across key Asian benchmarks, tracking crude oil weakness rooted in evolving geopolitical signals. The correction was broad-based, spanning China, Southeast Asia, and South Korea, while India**;s CIF price held steady reflecting the lag in import contract structures and limited spot availability in the domestic market on the day.
The *** per cent Polyester Yarn market witnessed a slightly negative trend during the assessed period, with mild price corrections observed across both yarn grades in the Asia Free on Board (FOB) China market. Prices for **s (*** per cent polyester yarn) declined from around $*.***/kg to nearly $*.***/kg, registering a decrease of approximately *.** per cent.
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