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Broadcast TV Is a ‘Melting Ice Cube.’ Kimmel Just Turned Up the Heat

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Broadcast TV Is a ‘Melting Ice Cube.’ Kimmel Just Turned Up the Heat


Jimmy Kimmel returned to ABC this week. Sort of. About a quarter of ABC’s usual audience couldn’t see the talk show host this week after two major owners of ABC affiliates, Sinclair and Nexstar, refused to carry the show. Those right-leaning companies apparently felt that Kimmel’s joke—which included some disputed facts—was so unpardonable that they couldn’t expose their viewers to the comedian. They were also the first organizations to pull the plug on Kimmel, after Federal Communications Commission chair Brendan Carr seemed to threaten action. That means that even the stations that did carry the show—as well as Disney, which owns ABC—might be courting the ire of a government official who seems eager to use his powers to silence critics.

Carr does have power. The FCC can grant and revoke broadcast licenses if stations don’t serve the public interest. It’s an artifact of a time when virtually 100 percent of viewers got their shows over the air, via television antennas. Local TV stations were granted slices of the very limited broadcast spectrum to beam their programs and had to meet certain standards to keep that privilege. But that era has passed. Local television stations now reach their audience via cable or internet bundles. Also, networks increasingly stream their programming through apps. Yet Carr still has the ability to bully networks and affiliates by threatening to take their licenses.

This raises a question: What’s the point of maintaining the current system? It’s certainly a mess for Disney and its fellow network owners like Comcast, which owns NBC, and Paramount, which owns CBS. Instead of kowtowing to free-speech-hating regulators, and toadying affiliates who are fine with censoring ABC programming, maybe Disney should bid farewell to stations that decline to run its programming. Disney already streams shows on Hulu (which it controls) and on its own app. There have long been examples of local stations owned and operated by networks. What if Disney or Comcast let contracts with troublesome affiliates lapse and then started their own local stations without using spectrum—both as apps and cable channels? Let Nexstar and Sinclair find their own programming, where they can tailor content to any standard they want. Disney can happily bypass the airwaves without worrying about FCC threats. They can even say those seven dirty words!

I ran this idea past a former FCC commissioner, who pointed out some potential problems involving existing contracts and such. But generally, he agreed that the idea not only made sense but was already in motion, on the largest scale. “It’s what Disney is doing by streaming ESPN and everything else. It is something that has to be coming,” he tells me, speaking on the condition of anonymity. Blair Levin, the former chief of staff to an FCC chairman, was even more sympathetic to my idea. “Broadcast is a melting ice cube,” he says. It’s only a question of how long it will take to thaw. Five years? Ten?

So my idea is less novel than I thought. The Kimmel conundrum has only turned up the heat on a doomed chunk of frozen water. Even as I chatted with former FCC officials, Needham, an investment bank that tracks media, put out a note that suggested even more drastic action is warranted. Disney, it said, should immediately begin streaming its entire schedule! The money it would reap from ads or subscriptions would more than make up for any losses, and Disney’s market cap would rise.

I don’t expect that to happen right away. The multiyear contracts and ongoing relationships between affiliates and networks lock in the current situation for a while. But when I asked an executive from a company that owns TV stations whether the current arrangement was sustainable, I didn’t get the pushback I expected. “It’s a real question,” he tells me, admitting the relationship of late has become more fraught.



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The Best Presidents’ Day Deals on Gear We’ve Actually Tested

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The Best Presidents’ Day Deals on Gear We’ve Actually Tested


Presidents’ Day Deals have officially landed, and there’s a lot of stuff to sift through. We cross-referenced our myriad buying guides and reviews to find the products we’d recommend that are actually on sale for a truly good price. We know because we checked! Find highlights below, and keep in mind that most of these deals end on February 17.

Be sure to check out our roundup of the Best Presidents’ Day Mattress Sales for discounts on beds, bedding, bed frames, and other sleep accessories. We have even more deals here for your browsing pleasure.

WIRED Featured Deals

Branch Ergonomic Chair Pro for $449 ($50 off)

  • Photograph: Julian Chokkattu

  • Photograph: Julian Chokkattu

  • Photograph: Julian Chokkattu

Branch

Ergonomic Chair Pro

The Branch Ergonomic Chair Pro is our very favorite office chair, and this price matches the lowest we tend to see outside of major shopping events like Black Friday and Cyber Monday. It’s accessibly priced compared to other chairs, and it checks all the boxes for quality, comfort, and ergonomics. Nearly every element is adjustable, so you can dial in the perfect fit, and the seven-year warranty is solid. There are 14 finishes to choose from.



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Zillow Has Gone Wild—for AI

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Zillow Has Gone Wild—for AI


This will not be a banner year for the real estate app Zillow. “We describe the home market as bouncing along the bottom,” CEO Jeremy Wacksman said in our conversation this week. Last year was dismal for the real estate market, and he expects things to improve only marginally in 2026. (If January’s historic drop in home sales is indicative, that even is overoptimistic.) “The way to think about it is that there were 4.1 million existing homes sold last year—a normal market is 5.5 to 6 million,” Wacksman says. He hastens to add that Zillow itself is doing better than the real estate industry overall. Still, its valuation is a quarter of its high-water mark in 2021. A few hours after we spoke, Wacksman announced that Zillow’s earnings had increased last quarter. Nonetheless, Zillow’s stock price fell nearly 5 percent the next day.

Wacksman does see a bright spot—AI. Like every other company in the world, generative AI presents both an opportunity and a risk to Zillow’s business. Wacksman much prefers to dwell on the upside. “We think AI is actually an ingredient rather than a threat,” he said on the earnings call. “In the last couple years, the LLM revolution has really opened all of our eyes to what’s possible,” he tells me. Zillow is integrating AI into every aspect of its business, from the way it showcases houses to having agents automate its workflow. Wacksman marvels that with Gen AI, you can search for “homes near my kid’s new school, with a fenced-in yard, under $3,000 a month.” On the other hand, his customers might wind up making those same queries on chatbots operated by OpenAI and Google, and Wacksman must figure out how to make their next step a jump to Zillow.

In its 20-year history—Zillow celebrated the anniversary this week—the company has always used AI. Wacksman, who joined in 2009 and became CEO in 2024, notes that machine learning is the engine behind those “Zestimates” that gauge a home’s worth at any given moment. Zestimates became a viral sensation that helped make the app irresistible, and sites like Zillow Gone Wild—which is also a TV show on the HGTV network—have built a business around highlighting the most intriguing or bizarre listings.

More recently, Zillow has spent billions aggressively pursuing new technology. One ongoing effort is upleveling the presentation of homes for sale. A feature called SkyTour uses an AI technology called Gaussian Splatting to turn drone footage into a 3D rendering of the property. (I love typing the words “Gassian Splatting” and can’t believe an indie band hasn’t adopted it yet.) AI also powers a feature inside Zillow’s Showcase component called Virtual Staging, which supplies homes with furniture that doesn’t really exist. There is risky ground here: Once you abandon the authenticity of an actual photo, the question arises whether you’re actually seeing a trustworthy representation of the property. “It’s important that both buyer and seller understand the line between Virtual Staging and the reality of a photo,” says Wacksman. “A virtually staged image has to be clearly watermarked and disclosed.” He says he’s confident that licensed professionals will abide by rules, but as AI becomes dominant, “we have to evolve those rules,” he says.

Right now, Zillow estimates that only a single-digit percentage of its users take advantage of these exotic display features. Particularly disappointing is a foray called Zillow Immerse, which runs on the Apple Vision Pro. Upon rollout in February 2024, Zillow called it “the future of home tours.” Note that it doesn’t claim to be the near-future. “That platform hasn’t yet come to broad consumer prominence,” says Wacksman of Apple’s underperforming innovation. “I do think that VR and AR are going to come.”

Zillow is on more solid ground using AI to make its own workforce more productive. “It’s helping us do our job better,” says Wacksman, who adds that programmers are churning out more code, customer support tasks have been automated, and design teams have shortened timelines for implementing new products. As a result, he says, Zillow has been able to keep its headcount “relatively flat.” (Zillow did cut some jobs recently, but Wacksman says that involved “a handful of folks that were not meeting a performance bar.”)



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Do Waterproof Sneakers Keep the Slosh In or Out? Let WIRED Explain

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Do Waterproof Sneakers Keep the Slosh In or Out? Let WIRED Explain


Running with wet feet, in wet socks, in wet shoes is the perfect recipe for blisters. It’s also a fast track to low morale. Nothing dampens spirits quicker than soaked socks. On ultra runs, I always carry spares. And when faced with wet, or even snowy, mid-winter miles, the lure of weatherproof shoes is strong. Anything that can stem the soggy tide is worth a go, right?

This isn’t as simple an answer as it sounds. In the past, a lot of runners—that includes me—felt waterproof shoes came with too many trade-offs, like thicker, heavier uppers that change the feel of your shoes or a tendency to run hot and sweaty. In general, weatherproof shoes are less comfortable.

But waterproofing technology has evolved, and it might be time for a rethink. Winterized shoes can now be as light as the regular models, breathability is better, and the comfort levels have improved. Brands are also starting to add extra puddle protection to some of the most popular shoes. So it’s time to ask the questions again: Just how much difference does a bit of Gore-Tex really make? Are there still trade-offs for that extra protection? And is it really worth paying the premium?

I spoke to the waterproofing pros, an elite ultra runner who has braved brutal conditions, and some expert running shoe testers. Here’s everything you need to know about waterproof running shoes in 2026. Need more information? Check out our guide to the Best Running Shoes, our guide to weatherproof fabrics, and our guide to the Best Rain Jackets.

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How Do Waterproof Running Shoes Work?

On a basic level, waterproof shoes add extra barriers between your nice dry socks and the wet world outside. If you’re running through puddles deep enough to breach your heel collars, you’re still going to get wet feet. But waterproof shoes can protect against rain, wet grass, snow, and smaller puddles.

Gore-Tex is probably the most common waterproofing tech in footwear, but it’s not the only solution in town. Some brands have proprietary tech, or you might come across alternative systems like eVent and Sympatex. That GTX stamp is definitely the one you’re most likely to encounter, so here’s how GTX works.

The water resistance comes from a layered system that is composed of a durable water repellent (DWR) coating to the uppers with an internal membrane, along with other details like taped seams, more sealed uppers with tighter woven mesh, gusseted tongues, and higher, gaiter-style heel collars.



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