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Canada’s Lululemon & NFL launch officially licensed apparel collection

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Canada’s Lululemon & NFL launch officially licensed apparel collection



lululemon and the National Football League (NFL) announced an elevated apparel collection for fans of all 32 teams, marking the first time the company has offered officially licensed products for the NFL or any of its teams. The collection will feature men’s and women’s apparel and accessories, all proudly showcasing signature team marks.

Lululemon and the NFL have launched their first-ever officially licensed apparel collection, featuring men’s and women’s styles and accessories for all 32 teams.
The line includes Lululemon favourites like Steady State, Define, Scuba, and Align, blending sport, style, and fandom.
NFL Legends star in the ‘Welcome to the Fam Club’ campaign promoting the launch.

“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon. “We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”

The assortment features core lululemon products from its Steady State men’s franchise, along with signature women’s styles from Define, Scuba, and Align, among others. These iconic pieces have become staples of the lululemon portfolio that fans have come to love across men’s, women’s, and accessories.

“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, Executive Vice President and Chief Revenue Officer, NFL. “lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”

To reinforce the connection between sport, fashion, fandom and community, NFL Legends, including Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho, are featured in the “Welcome to the Fam Club” brand campaign, spotlighting the families behind the athletes to commemorate the launch of the collection.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (HU)



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Community is fashion’s new competitive currency across the value chain

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Community is fashion’s new competitive currency across the value chain












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Canada’s Roots posts 6.8% sales growth in Q3 FY25 on strong DTC demand

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Canada’s Roots posts 6.8% sales growth in Q3 FY25 on strong DTC demand



Canadian premium outdoor lifestyle brand Roots has reported solid financial performance in the third quarter (Q3) of fiscal 2025 (FY25) ended November 1, with total sales rising 6.8 per cent year-over-year (YoY) to $71.5 million.

The direct-to-consumer (DTC) sales increased 4.8 per cent to $56.8 million, driven by comparable sales growth of 6.3 per cent, reflecting enhancements to the omnichannel customer experience and stronger engagement with curated product assortments.

Canadian outdoor lifestyle brand Roots has reported solid Q3 FY25 results, with sales rising 6.8 per cent to $71.5 million, driven by DTC growth and stronger wholesale demand.
Gross margin improved to 60.8 per cent, while Adjusted EBITDA increased 5.3 per cent to $7.5 million.
Net income stood at $2.3 million, and net debt declined 5.9 per cent, reflecting disciplined execution.

The gross profit of the company increased 8.1 per cent to $43.4 million, while gross margin improved by 80 basis points (bps) to 60.8 per cent. DTC gross margin rose 140 bps to 65.4 per cent, benefiting from improved product costing and lower discounting, which offset unfavourable foreign exchange impacts on US dollar purchases, Roots said in a press release.

Partners & Other (P&O) sales grew 15.3 per cent to $14.6 million, supported by earlier wholesale orders from Roots’ operating partner in Taiwan for upcoming holiday and spring seasons, along with higher domestic wholesale sales of custom Roots-branded products.

Selling, general and administrative (SG&A) expenses increased 10.6 per cent to $38.2 million, largely due to higher variable costs linked to sales growth, strategic investments in marketing and personnel, incremental US duties on e-commerce sales, and higher share-based compensation expenses.

The net income stood at $2.3 million, or $0.06 per share during the period under review, compared with $2.4 million a year earlier. Excluding the impact of revaluation of cash-settled instruments under the share-based compensation plan, net income would have been $2.4 million, representing a 1.5 per cent improvement YoY. Adjusted EBITDA rose 5.3 per cent to $7.5 million, or 7.3 per cent on an adjusted basis excluding revaluation impacts.

“Roots delivered strong third-quarter results, with growth driven by consumers’ positive response to our products, enhanced marketing efforts, and improved in-store execution,” said Meghan Roach, president and chief executive officer (CEO) of Roots Corporation. “Even in a dynamic retail environment, our heritage, quality, and focus on comfort continued to differentiate the brand and drive engagement across our omnichannel platform. We remain disciplined in execution and committed to strengthening the foundations of the brand to support long-term value creation. While early in the fourth quarter, we continue to experience positive trends.”

“Our disciplined approach to investing in strategic growth continues to deliver results,” said Leon Wu, chief financial officer (CFO) at Roots. “We have sustained positive sales momentum and maintained the underlying margins of those sales, supporting a stronger balance sheet with year-over-year reductions in net debt.”

Net debt declined 5.9 per cent YoY to $44.1 million, while the company also repurchased 415,200 common shares for $1.3 million under its normal course issuer bid.

For the first nine months of FY25, total sales increased 6.6 per cent to $162.2 million, with DTC sales rising 8.6 per cent and comparable sales growth reaching 11.5 per cent. The gross margin expanded to 60.9 per cent, while net loss narrowed to $10 million from $11.7 million a year earlier. Adjusted EBITDA improved to a loss of $1.7 million, reflecting continued progress towards profitability.

At the end of Q3 FY25, inventory stood at $66.6 million, reflecting preparations for peak holiday demand and higher in-transit stock. Free cash flow improved to a loss of $4.6 million, while total liquidity amounted to $34.5 million, providing financial flexibility heading into the final quarter.

Fibre2Fashion News Desk (SG)



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Australia’s NAB expects RBA to raise policy rate by 25 bps in Feb

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Australia’s NAB expects RBA to raise policy rate by 25 bps in Feb



The National Australia Bank (NAB) expects the Reserve Bank of Australia (RBA) to raise the policy rate by 25 basis points (bps) in February next year. This is likely to be followed by another 25-bps increase in May, taking the cash rate to 4.1 per cent, it said.

The economy is already at trend growth, and private final demand is running stronger than the RBA anticipated.

The NAB business survey shows that capacity utilisation is elevated and that there is breadth to this dynamic at an industry level. Businesses reported less pressure on margins over recent months.

The National Australia Bank expects the Reserve Bank of Australia (RBA) to raise the policy rate by 25 bps in February, followed by another likely 25-bps hike in May, taking the cash rate to 4.1 per cent.
The economy is already at trend growth, and private final demand is running stronger than RBA’s anticipation.
Inflation accelerated in Q3 2025, and NAB forecast a 0.9-per cent QoQ for trimmed-mean in Q4.

Inflation accelerated in the third quarter (Q3), and NAB has forecast a 0.9-per cent quarter on quarter (QoQ) for trimmed-mean in Q4, suggesting inflationary pressures have persisted.

If realised, this will imply a period of five quarters in which the annual rate of core inflation runs at 3 per cent or higher. Moreover, it would represent a 15 basis points surprise relative to the RBA’s most recent forecast for the Q4 outcome.

Taken in conjunction with stronger growth outcomes and evidence of capacity constraints starting to bind, the bank believes an inflation outcome of this magnitude will force the RBA to execute a modest recalibration of monetary policy in the first half next year, an NAB release said.

Fibre2Fashion News Desk (DS)



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