Fashion
Casablanca opens its first store in the United States, in Los Angeles
Published
November 6, 2025
Five months after opening its first boutique on Rue du Faubourg Saint-Honoré in Paris, the Casablanca brand and its founder and artistic director Charaf Tajer announced on Thursday the opening of their first boutique in the United States, at 469 North Rodeo Drive in Beverly Hills.
Located at the corner of Santa Monica Boulevard and Rodeo Drive, the boutique pays tribute to Los Angeles, a city that has been a source of inspiration for Tajer.
“When I was younger, I’d go to LA and be quite obsessed by its many cultures: from skateboarding, cinema, music, the Chicano culture, the architecture and design movements”, said Tajer. “The city is a living paradox. It’s a sunny place by the sea, but it can also be tough and extreme. This utopia of America offset by its grittiness, the fast-paced business and the celebrity. This has many messages, but this raw mix of industry and subculture creates a unique harmony that makes the city. It’s the same philosophy we explore at Casablanca. We love juxtapositions that create something new, that’s our design ethos.”
The new flagship store occupies a former bank located in a 20th-century building with soaring ceilings over 10 meters high. The impressive façade features a series of large arches.

Tajer and Steve Grimes, the brand’s artistic director, discovered the location about two years ago and transformed the building into a store that reflects Casablanca’s philosophy, preserving its monumental Greek-inspired architecture and reinterpreting it through a contemporary lens.
“LA is a cultural institution”, adds Grimes. “There is an alluring energy within the city, and having a store in such a prestigious location feels like we are now part of that cultural heritage. Since my first visit, driving down the freeway from LAX and experiencing the views firsthand had an almost nostalgic feel to it – the world has such exposure to the city through cinema, music and entertainment that we have a sense of emotional connection to it.”
Inside the store, a custom-designed audio system by Void makes music a central part of the Casablanca brand identity. In the center, a huge sculpted foot echoes movement and sport. A carmine red wall and antique and modern brushed metal furniture enrich the decor. Airy spaces alternate with more intimate areas punctuated by a few Greek columns.

“Each store we open is about creating something timeless yet modern, with its own personality, but in our Casablanca design language and our handwriting”, continues Tajer. “LA is a home for Casablanca: it’s a place for our community to enjoy our world. We wanted a place where DJs can come play and people can hang out and talk about art and design. Opening our second store here is a tribute to a place that has really shaped us.”
Long known in the Parisian nightlife scene – he was notably artistic director of the Pompon parties – the Moroccan-born Frenchman was also co-founder of the Pigalle label alongside designer Stéphane Ashpool. Twenty years of experience, parties, travel and networking led him to launch his own brand in 2018.
A gradual but serious success, which led the brand to show at Paris Fashion Week a year later. Its second show, which transformed the gardens of the Musée de Montmartre into the “Café de Casablanca”, attracted a huge turnout of celebrities and guests from New York and California.
In recent years, the brand has also forged numerous collaborations. In 2022, Tajer added his tropical graphic signature to a collection of Bulgari bags. In 2023, he teamed up with Caviar Kaspia for a capsule ready-to-wear collection and a limited-edition caviar tin. The brand has also collaborated with S.T. Dupont and Nordstrom, organized memorable parties during Art Basel Miami, and opened its Casablanca Tennis Club in Abu Dhabi last February.
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Fashion
South Indian cotton yarn under pressure on weak demand
In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”
In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,***–*,*** (~$**.**–**.**) and ****;*,***–*,*** per * kg (~$**.**–**.**) (excluding GST), respectively. Other prices include ** combed warp at ****;***–*** (~$*.**–*.**) per kg, ** carded weft at ****;*,***–*,*** (~$**.**–**.** per *.* kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg and **/** combed warp at ****;***–*** (~$*.**–*.**) per kg, according to trade sources.
Fashion
Bangladesh–US tariff deal may have limited impact on India
Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.
The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.
However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.
Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.
Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.
Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.
While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.
Fibre2Fashion News Desk (KUL)
Fashion
US lawmakers introduce Last Sale Valuation Act to end customs loophole
“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.
US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.
If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.
The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.
“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.
Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.
Fibre2Fashion News Desk (CG)
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