Fashion
Casablanca opens its first store in the United States, in Los Angeles
Published
November 6, 2025
Five months after opening its first boutique on Rue du Faubourg Saint-Honoré in Paris, the Casablanca brand and its founder and artistic director Charaf Tajer announced on Thursday the opening of their first boutique in the United States, at 469 North Rodeo Drive in Beverly Hills.
Located at the corner of Santa Monica Boulevard and Rodeo Drive, the boutique pays tribute to Los Angeles, a city that has been a source of inspiration for Tajer.
“When I was younger, I’d go to LA and be quite obsessed by its many cultures: from skateboarding, cinema, music, the Chicano culture, the architecture and design movements”, said Tajer. “The city is a living paradox. It’s a sunny place by the sea, but it can also be tough and extreme. This utopia of America offset by its grittiness, the fast-paced business and the celebrity. This has many messages, but this raw mix of industry and subculture creates a unique harmony that makes the city. It’s the same philosophy we explore at Casablanca. We love juxtapositions that create something new, that’s our design ethos.”
The new flagship store occupies a former bank located in a 20th-century building with soaring ceilings over 10 meters high. The impressive façade features a series of large arches.

Tajer and Steve Grimes, the brand’s artistic director, discovered the location about two years ago and transformed the building into a store that reflects Casablanca’s philosophy, preserving its monumental Greek-inspired architecture and reinterpreting it through a contemporary lens.
“LA is a cultural institution”, adds Grimes. “There is an alluring energy within the city, and having a store in such a prestigious location feels like we are now part of that cultural heritage. Since my first visit, driving down the freeway from LAX and experiencing the views firsthand had an almost nostalgic feel to it – the world has such exposure to the city through cinema, music and entertainment that we have a sense of emotional connection to it.”
Inside the store, a custom-designed audio system by Void makes music a central part of the Casablanca brand identity. In the center, a huge sculpted foot echoes movement and sport. A carmine red wall and antique and modern brushed metal furniture enrich the decor. Airy spaces alternate with more intimate areas punctuated by a few Greek columns.

“Each store we open is about creating something timeless yet modern, with its own personality, but in our Casablanca design language and our handwriting”, continues Tajer. “LA is a home for Casablanca: it’s a place for our community to enjoy our world. We wanted a place where DJs can come play and people can hang out and talk about art and design. Opening our second store here is a tribute to a place that has really shaped us.”
Long known in the Parisian nightlife scene – he was notably artistic director of the Pompon parties – the Moroccan-born Frenchman was also co-founder of the Pigalle label alongside designer Stéphane Ashpool. Twenty years of experience, parties, travel and networking led him to launch his own brand in 2018.
A gradual but serious success, which led the brand to show at Paris Fashion Week a year later. Its second show, which transformed the gardens of the Musée de Montmartre into the “Café de Casablanca”, attracted a huge turnout of celebrities and guests from New York and California.
In recent years, the brand has also forged numerous collaborations. In 2022, Tajer added his tropical graphic signature to a collection of Bulgari bags. In 2023, he teamed up with Caviar Kaspia for a capsule ready-to-wear collection and a limited-edition caviar tin. The brand has also collaborated with S.T. Dupont and Nordstrom, organized memorable parties during Art Basel Miami, and opened its Casablanca Tennis Club in Abu Dhabi last February.
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Fashion
Apparel retailer Uniqlo signs landmark deal with Los Angeles Dodgers
Bringing together two world-class brands, each with loyal supporters around the globe, the alliance is the first major sports partnership for UNIQLO in the United States. Under the agreement, UNIQLO will have naming displays in various stadium locations including above the batter’s eye in center field, on the facade beneath the press box, and on the grass along the baselines.
“With UNIQLO, we have established a historic partnership that we’re very proud to present in our ballpark,” said Stan Kasten, President & CEO, Los Angeles Dodgers. “UNIQLO is as distinguished in their field as the Dodgers are on ours. Both organizations aspire to be global leaders and to set the standard in our respective industries and communities.”
The Los Angeles Dodgers and Uniqlo have formed a landmark partnership featuring prominent “Uniqlo Field at Dodger Stadium” branding across the venue.
The collaboration, Uniqlo’s first major US sports deal, will include fan events, LifeWear giveaways, and dedicated in-store displays in California to strengthen engagement with both Dodgers fans and Uniqlo customers.
Commenting on the news, Tadashi Yanai, UNIQLO Founder and Fast Retailing Group Chairman, said, “It is a great honor to partner with the Los Angeles Dodgers – such a prestigious, world-class team that innovates with the times. For everyone at UNIQLO, this is a dream partnership that brings people everywhere together. Like the Dodgers, UNIQLO aims to be No. 1 in the world. We look forward to teaming with the Dodgers to deliver new value to fans and customers in Los Angeles and the United States as we continue our work to become the most loved and most trusted brand here and around the world.”
With a scope wider than typical sports sponsorships, the new partnership includes:
A focus on Dodgers fans
An in-stadium event will be hosted early in the coming season at UNIQLO Field at Dodger Stadium. This will be a large-scale event, introducing UNIQLO to thousands of Dodgers fans with giveaways of UNIQLO LifeWear items.
Efforts to engage UNIQLO customers
UNIQLO plans to create dedicated in store spaces at select locations in California, with a focus on the Los Angeles area, to showcase and promote the partnership.
A genuine commitment to the Los Angeles community
Joint contributions to the community will be an ongoing priority of the partnership. UNIQLO and the Dodgers are now working on a range of community-impact initiatives that specifically benefit the citizens and communities of Los Angeles, with a key focus on the next generation. Details will be announced around May.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
New Zealand’s apparel imports down 11% to $216 mn in Jan-Feb
Total apparel imports (HS ** and ** combined) stood at NZ$***.** million (~$***.** million) in January–February ****, down from NZ$***.** million in the same period of ****, marking a decline of **.* per cent year on year.
The country’s imports of knitted apparel (HS **) fell to NZ$***.** million (~$***.** million) in the first two months of current year, compared with NZ$***.** million a year earlier, registering a decline of **.** per cent. Similarly, non-knitted apparel (HS **) imports dropped to NZ$***.** million (~$**.** million) from NZ$***.** million, reflecting a decrease of **.** per cent. The parallel contraction across both segments indicates broad-based weakness in garment imports rather than category-specific pressure.
Fashion
Rupee at 95/$: What it means for India’s textile sector
A perfect storm behind the rupee slide
The current depreciation is not cyclical; it is geopolitical and structural.
The Indian rupee’s sharp fall is creating a dual impact, boosting export competitiveness while simultaneously inflating input, energy, and logistics costs.
MMF segments are most exposed, as import dependence erodes margin gains from currency depreciation.
Demand weakness in the US and EU limits the benefit of improved pricing, creating a cost–demand mismatch.
- Oil shock from Middle East conflict: Brent crude surged past $110–115/barrel, sharply increasing India’s import bill
- Foreign capital outflows: Over $19 billion exited Indian equities, pressuring the currency
- Strong US dollar and high interest rates: Capital shifting towards dollar assets
- Trade and geopolitical uncertainty: Weakening investor confidence and export outlook
Together, these forces have pushed the rupee to record lows, with risks of further depreciation if conditions persist.
The Indian rupee’s fall past ₹95 per US dollar marks its steepest annual decline in 14 years, representing a critical moment for the textile and apparel (T&A) industry, reshaping cost structures, export competitiveness, and sourcing strategies simultaneously. While a weaker rupee traditionally boosts exporters by improving rupee realisations on dollar-denominated sales and enhancing India’s price competitiveness against peers like Bangladesh and Vietnam, the current depreciation is occurring alongside a sharp rise in crude oil prices and global uncertainty, creating a far more complex operating environment.
The industry’s heavy dependence on imported inputs, particularly in the man-made fibre (MMF) value chain, including polyester, PTA, MEG, dyes, and specialty chemicals, means that the currency shock is directly translating into higher raw material costs. This is further compounded by rising energy and logistics expenses, as fuel-linked inflation drives up power tariffs, freight rates, and processing costs across spinning, dyeing, and finishing segments. As a result, the initial export margin gains are already being diluted, especially for MMF-based manufacturers and vertically integrated players with significant import exposure.
At the same time, rupee volatility is intensifying working capital pressures across the value chain. Higher input costs are inflating inventory values, while fluctuating exchange rates are making export realisations less predictable and increasing the cost of hedging. For small and mid-sized enterprises, this could tighten liquidity cycles and increase dependence on short-term financing.
On the demand side, the situation remains equally challenging: key export markets such as the US and EU are grappling with inflation, cautious consumer spending, and elevated retail inventories, limiting order visibility despite improved pricing competitiveness from India. This creates a structural paradox where Indian suppliers are more cost-effective globally yet face subdued demand and heightened price resistance from international buyers.
Segment-wise, cotton textiles stand relatively insulated due to lower import dependency, whereas MMF and synthetic segments face the sharpest cost pressures, and garment exporters operate in a narrow margin band between currency gains and demand weakness.
In response, the industry is already undergoing strategic recalibration. Manufacturers are gradually shifting towards cotton and blended products to reduce exposure to volatile petrochemical inputs, while also strengthening foreign exchange risk management through increased hedging. There is a renewed push towards supply chain localisation, particularly for chemicals and trims, alongside efforts to renegotiate pricing with global buyers though with limited success in a demand-constrained environment.
Looking ahead, much will depend on the trajectory of crude oil prices, the potential for further rupee depreciation towards the ₹100/$ mark, and the effectiveness of policy interventions in stabilising currency markets. Ultimately, the rupee’s sharp fall is proving to be a double-edged sword for the T&A sector: offering short-term export advantages, but simultaneously accelerating cost inflation and exposing structural vulnerabilities, thereby forcing companies to prioritise efficiency, agility, and financial discipline in an increasingly volatile global trade landscape.
Fibre2Fashion News Desk (DL)
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