Kurt Geiger is one of many brands launching their festive season campaigns this week and it’s clearly aiming to stand out from the crowd.

It said: “Let them eat cake. And drink champagne. And drip in jewels. This holiday season, Kurt Geiger channels the opulence of Marie Antoinette reimagined as the ultimate party girl, unveiling its most joyful and dazzling collection yet – brought to life by global icon Emily Ratajowski who leads the festivities in style.”

The brand has been turning up the shimmer and sparkle for which it has become known in recent years and this has been proving extremely successful for it as its growth in the UK and particularly in the US continues to accelerate.

As you can see, the campaign and collection are all about being noticed. Captured by photographer Laura Coulson, the campaign continues Ratajowski’s journey as the face of the brand “on a decadent winter girls’ trip, embodying holiday hedonism at its most charming: overdressed, overjoyed, and unapologetically extra”.

The products to match this include accessories that are “joyfully unserious. Handbags masquerade as desserts including a two-tier pastel cake iced with crystals, alongside a champagne bottle party bag, cheekily labeled ‘Kurt’s Fizz’ – both unzip to stash party essentials”. 

The popular Kurt Geiger eagle “gets a playful makeover too, reimagined into cross-body bags, collectible charms, and cartoonish, oversized slippers made for statement lounging”. And the company said “London gets its own wink too: pigeons and Scotch eggs make for the wittiest bag charms”.

New bags for the season include ‘The Pimlico’ with a gold-plated eagle emblem, available in leathers, pastel sequins or oversized and embellished with pearls “the size of snowballs”. 

The Shoreditch bag is “stretched in an East-West silhouette”, in bold prints and fabrics, while the flagship Kensington “takes on main character energy — adorned in crystals or reinterpreted in a harlequin-quilted rainbow”.

For footwear, there are fluffy snow boots are “nestled with jewels like trees bedecked with baubles”, while pink lace booties are intended to “bring a dash of early Carrie Bradshaw charm”. There are also fluffy slides, ribbon-wrapped super-platforms and crystal-strapped high sandals.

The best-selling Islington sneaker also “doubles as a party shoe, reimagined in silver leather fringing or tied up with gold ribbon bows”.