Macy’s is celebrating I.N.C.’s 40th anniversary, a moment that underscores the ready-to-wear brand’s legacy in fashion and trend. To mark this occasion, Macy’s partnered with award-winning Council of Fashion Designers of America (CFDA) designer, Christian Siriano, as Creative Director and Curator of its fall fashion collection. The collection celebrates decades of glamour, confidence and fashion authority, honoring the brand’s heritage while looking to its bright future. I.N.C. offers statement fashion trends, versatile wardrobe essentials and the best accessories of the season. The collection is now available on Macys.com, the Macy’s mobile app and in Macy’s stores nationwide.

“For 40 years, I.N.C. has been a cornerstone of Macy’s private brand portfolio, delivering the latest fashion designed to inspire and empower women,” said Emily Erusha-Hilleque, SVP of Private Brand, Design, and Trend at Macy’s. “To celebrate this milestone, we partnered with Christian, a true visionary whose designs celebrate individuality, inclusivity and bold expression. As we honor I.N.C.’s heritage, we are excited for our customers to experience this collection that celebrates fabulous style, trend and embraces the next chapter for the brand.”

Macy’s is marking I.N.C.’s 40th anniversary with a fall collection curated by CFDA award-winning designer Christian Siriano.
The collection blends heritage and modern style, featuring exclusive artwork, limited-edition T-shirts, customised blazers, and a couture dress for NYFW.
A campaign with top models and Herald Square displays highlight the launch, with proceeds from auctions benefitting charity.

Siriano has established himself as a tour de force in the fashion world since launching his eponymous collection in 2008, following his studies in London under Vivienne Westwood and Alexander McQueen. Siriano’s designs have been worn by today’s biggest names including Dr. Jill Biden, Michelle Obama, Kamala Harris, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Whoopi Goldberg, Julia Roberts, Jennifer Coolidge and more.

“Collaborating with Macy’s to celebrate 40 years of I.N.C. has been such a meaningful project,” said Siriano. “I.N.C. has played an iconic role in shaping fashion, and this collection is meant to honor that incredible legacy while also reimagining what modern, confident style can look like today. For me, it’s about curating pieces that empower individuality and bring joy to getting dressed.”

Capturing the spirit of this collaboration, Siriano designed an exclusive original artwork to be featured on limited-edition t-shirts, which are now available for purchase online and in select Macy’s stores. In celebration of 40 years of I.N.C., Siriano took 40 signature black blazers from the new collection, transforming each with his distinctive touch to create one-of-a-kind pieces that embody I.N.C.’s statement-making style. In addition, he created a unique couture dress which will be unveiled during New York Fashion Week (NYFW). Both the blazers and the couture dress will be auctioned in September with proceeds going to charity.

Siriano also stars in I.N.C.’s fall campaign alongside a dynamic group of models, including Candice Huffine, Daiane Sodré and Martha Hunt, who were selected for their individuality, presence and connection to the brand. Photographed by Alexi Lubomirski, the campaign will come to life across digital platforms, social media and select stores nationwide. Macy’s iconic Herald Square windows will also feature the collection and the one-of-a-kind blazers. Siriano will present his spring 2026 collection during NYFW on September 12. The show is sponsored by Macy’s and will be staged at the Herald Square flagship in New York City.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Swiss watch exports tumbled in August as Chinese demand remained weak and stiff US tariffs went into effect.

Exports fell about 17% from a year earlier, the Federation of the Swiss Watch Industry said in a statement Thursday. All main markets saw double-digit declines, with China down 36% and the US — the watch industry’s largest market — falling 24%.

To an extent, the plunge reflected an expected rebalancing following the high level of exports seen in April and July, ahead of anticipated tariffs, according to the statement.

Still, the figures highlight the more challenging conditions for Swiss-based watchmakers, including those controlled by Richemont, Swatch Group AG, and LVMH, as well as independents such as Audemars Piguet, Patek Philippe, and Rolex SA. Swatch shares fell as much as 2.1% and Richemont dipped 0.7% in early trading.

“The broad-based downturn underscores the formidable headwinds the Swiss watch industry continues to face,” Vontobel analyst Jean-Philippe Bertschy said in a note. “Recent reports from several watch brands suggested pockets of resilient US demand and a tentative stabilization in China. Today’s data, however, largely negates those signals,” he said.

The 39% levy the US applied on Switzerland — higher than the European Union and other developed economies — went into effect on Aug. 7 and has shaken the watchmaking industry. Many producers had rushed to build up inventory in the US to avoid tariffs.

One opted for a creative way to nudge the Swiss government to reach an agreement with the US. Swatch last week unveiled a special tariff edition priced at 139 Swiss francs ($176) and sold only in Switzerland. On the dial, the numbers three and nine are reversed — a nod to the 39% duty. The model will be pulled from stores once a new deal is made, according to a spokesperson.

Last Friday, U.S. Commerce Secretary Howard Lutnick struck a more positive tone and predicted that the U.S. would eventually reach a trade deal with Switzerland. The latest talks were described as “constructive.”