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Cracker Barrel scraps new logo after backlash

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Cracker Barrel scraps new logo after backlash


US restaurant chain Cracker Barrel has abandoned plans to adopt a new logo following fierce backlash.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a social media post.

Cracker Barrel received criticism after it unveiled a modern version of its logo which scrapped the “Old Timer” figure.

President Donald Trump, who was among those slamming the rebrand, applauded the reversal, saying: “Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it”.

The new version of the logo, which was unveiled along with a new menu on 19 August, removed the image of a man sitting in a chair and leaning against a barrel – known as the “Old Timer” – and replaced it with an emblem featuring only the chain’s name.

That sparked accusations that the company, known for its Southern-style comfort food and nostalgic atmosphere, was abandoning its roots.

President Trump urged the brand to return to its old logo, and “admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before”.

He said the chain has “got a Billion Dollars worth of free publicity if they play their cards right”, adding: “Make Cracker Barrel a WINNER again”.

David Johnson, CEO of branding agency Strategic Vision PR Group, told the BBC’s US partner CBS that the rebrand was a “flop”.

“What they did wrong is they went against their brand story, which was the old logo, that reflected the southern, whimsical atmosphere in the stores.”

Shares in the company nosedived by around 7% following the announcement.

In its statement on X announcing the reversal on Thursday evening, the company said: “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”

Founded in 1969 in Lebanon, Tennessee, there are now more than 600 Cracker Barrel restaurants across the US. Stores typically have a front porch with rocking chairs, and a gift shop.

Restaurants serve Southern-style food such as mashed potatoes, hash brown casserole and macaroni and cheese.



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Asian stocks today: Kospi drops 1.6% as Middle East tensions weigh on markets – The Times of India

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Asian stocks today: Kospi drops 1.6% as Middle East tensions weigh on markets – The Times of India


Asian stocks mostly fell on Friday as the ongoing conflict in the Middle East continued to unsettle global markets, while oil prices remained elevated despite some efforts to ease supply concerns.After a difficult week on trading floors, investors are heading into the weekend uncertain about when the US-Israel war on Iran and Tehran’s attacks across the Gulf region might end.Global equities have been battered by the crisis, which has pushed crude prices sharply higher and raised fears of renewed inflation that could weigh on the global economy. Oil prices have surged by about a fifth since last Friday, the day before the attacks began.Although markets saw a rebound in the middle of the week, analysts warned that the longer the conflict continues, the more pressure it will put on financial markets.“It is too soon to suggest that stocks have bottomed,” wrote IG chief market analyst Chris Beauchamp, as quoted by AFP.“Unless the war ends soon- and if anything a more intense conflict seems more likely- markets will struggle. Volatility remains elevated, which means we should expect plenty of two-way price action, but a continued decline for the moment seems likely, even with short-term bounces along the way.”The conflict also appears unlikely to ease soon. Iranian foreign minister Abbas Araghchi said Thursday that Iran was neither seeking a ceasefire nor negotiations with the United States.Asian markets largely followed losses on Wall Street, where all three main indexes ended lower despite staging late rallies.Seoul again saw sharp movement. The Kospi index, which plunged nearly 19 percent on Tuesday and Wednesday before rebounding more than nine percent on Thursday, fell another 1.5 per cent.Sydney, Singapore, Wellington, Manila and Jakarta were also down, while Tokyo, Hong Kong, Shanghai and Taipei managed gains.Concerns about rising crude prices have also intensified fears that inflation could climb again, potentially forcing central banks to reconsider plans to cut interest rates, with some analysts warning that rate hikes could even return.While Iran has not officially shut off the Strait of Hormuz, shipping through the key waterway has all but dried up. Around a fifth of the world’s crude supply and large volumes of gas normally pass through the strait.There was some relief in oil markets after US Interior Secretary Doug Burgum said officials were considering measures to ease the surge in prices.The White House also temporarily eased sanctions against Russia on Thursday, allowing Russian oil currently stranded at sea to be sold to India until April 3.Treasury Secretary Scott Bessent said the waiver was issued “to enable oil to keep flowing into the global market.”Earlier this week, US President Donald Trump pledged to protect ships passing through the Strait of Hormuz.Other countries have also taken steps to secure supplies. According to Bloomberg News, China has asked its largest oil refiners to suspend exports of diesel and gasoline amid fears of shortages.Despite the small pullback, oil prices remain high. By the end of trading Thursday, Brent crude had risen about 19 percent since last Friday, while West Texas Intermediate had climbed more than 22 percent, briefly crossing $80 a barrel for the first time since January last year.Investors are also watching the release of US jobs data later on Friday for clues about the strength of the world’s largest economy.At around 0230 GMT, oil prices were higher, with West Texas Intermediate rising 2.0 percent to $79.38 per barrel and Brent North Sea Crude up 1.5 percent at $84.10 per barrel. In equity markets, Seoul’s Kospi fell 1.6 percent to 5,497.51, while Tokyo’s Nikkei 225 rose 0.4 percent to 55,490.04. Hong Kong’s Hang Seng Index gained 0.9 percent to 25,557.59 and Shanghai’s Composite edged up 0.1 percent to 4,111.86. In currency trading, the euro strengthened to $1.1617 from $1.1604 on Thursday, while the pound rose slightly to $1.3367 from $1.3357. The dollar slipped to 157.51 yen from 157.55 yen, and the euro rose to 86.91 pence from 86.87 pence.



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How Costly Is A $10 Oil Spike For India’s Economy?

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How Costly Is A  Oil Spike For India’s Economy?


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Every $10 rise in global crude oil prices could shave around 0.5 percentage points off India’s GDP growth, say experts

India imports nearly 50 percent of crude oil from the Middle East

India imports nearly 50 percent of crude oil from the Middle East

Every $10 rise in global crude oil prices could shave around 0.5 percentage points off India’s GDP growth, underscoring the country’s heavy reliance on imported oil and vulnerability to global energy volatility, Vandana Bharti, Research Head–Commodity at SMC Global Securities, told ANI.

In an interview with ANI, Bharti said escalating geopolitical tensions in West Asia pose a significant economic risk for India as crude prices climb and supply chains face potential disruptions.

“Every $10 increase in crude oil prices impacts India’s GDP by roughly 0.5%. We have already seen prices rise by about $10–$15 recently, and the economic impact will eventually reflect in growth numbers,” she said.

West Asia tensions driving oil prices higher

The surge in oil prices follows intensifying tensions involving the United States, Israel and Iran, particularly around the Strait of Hormuz — a critical maritime corridor through which roughly 20–25% of global oil shipments pass.

Bharti said the conflict has injected additional uncertainty into global energy markets and added what she described as a “war premium” to crude prices.

“It’s not just about the possibility of the Strait of Hormuz closing. Insurance costs and freight charges are rising, and shipments are being rerouted. All these factors add a war premium to crude oil prices and increase market uncertainty,” she said.

Risks extend beyond shipping

According to Bharti, the risks go beyond maritime routes and extend to energy infrastructure itself.

“Energy sites such as crude oil facilities and LNG plants are potential targets. There are also concerns about seabed cables and other critical infrastructure. So the threat is not only to energy supply but also to broader global trade and connectivity,” she noted.

Crude prices rise sharply

Oil prices have already surged as tensions intensified in the region.

Bharti said crude climbed from around $69 per barrel to nearly $78 per barrel within a week.

“In just one week we have seen prices move from about $69 to $78 per barrel. If tensions persist, crude could rise further to around $85–$87 per barrel in the coming days,” she said.

India’s reliance on Middle Eastern crude

India remains particularly vulnerable to such price shocks due to its heavy dependence on imported oil.

Bharti noted that roughly half of India’s crude imports come from the Middle East, and many domestic refineries are specifically configured to process Middle Eastern crude grades.

“India imports nearly 50% of its crude from the Middle East, so any disruption in the region directly impacts supply availability and pricing,” she said.

India maintains strategic petroleum reserves that can help cushion short-term disruptions, but Bharti emphasised that these are primarily meant for emergencies.

“We have reserves that can last about 25–30 days in emergency situations, but the structural dependence on Middle Eastern supply remains,” she said.

She added that even brief supply disruptions could trigger volatility across Asian financial markets.

“Even a two-week disruption could create significant volatility in Asia. We are already seeing pressure on currencies, equity outflows and rising economic uncertainty,” Bharti said.

Diversification may cushion the impact

Bharti said India could mitigate some risks by diversifying crude supply sources.

“Russia has been offering crude at discounted prices, so India may increase purchases from Russia or other suppliers if required. Adjusting supply chains and renegotiating trade arrangements can provide some relief,” she said.

She also pointed out that members of the Organization of the Petroleum Exporting Countries (OPEC) may attempt to stabilise prices, although security concerns could limit immediate production increases.

Impact on fertilisers and agriculture

Higher crude prices could also ripple into other sectors of the economy.

Bharti warned that rising energy costs may push up fertiliser prices and agricultural input costs, potentially affecting the upcoming kharif crop season.

“Higher energy costs could make fertilisers and farm inputs more expensive, which may increase the cost of cultivation for farmers,” she said.

Renewables gain strategic importance

Bharti added that the ongoing geopolitical tensions highlight the need for countries to accelerate the transition to renewable energy.

“Events like this are a wake-up call. Governments may increasingly prioritise renewable energy such as solar to reduce dependence on volatile fossil-fuel supply routes,” she said.

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Anthropic officially designated a supply chain risk by Pentagon

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Anthropic officially designated a supply chain risk by Pentagon



The supply chain risk designation of the artificial intelligence firm is a first for a US company.



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