Business
Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo
A Cracker Barrel sign featuring the old logo is seen outside of a restaurant on August 21, 2025 in Homestead, Florida.
Joe Raedle | Getty Images
Shares of Cracker Barrel Old Country Store rose more than 8% on Wednesday after the restaurant chain said it would scrap its new logo and return to the original one, amid mounting criticism from social media users and even President Donald Trump.
The stock moves on Tuesday night and Wednesday morning have brought Cracker Barrel shares close to restoring their original losses from when the new logo was first announced last week.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain,” the company said in a statement Tuesday.
The switch occurred just hours after Trump weighed in on the rebranding, writing on social media “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before.”
After Trump’s message, shares of Cracker Barrel were up more than 6% at Tuesday’s close.
Trump congratulated the company in a social media post later Tuesday evening after the announcement that the original logo would remain.
“Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!” the post read.
Taylor Budowich, White House deputy chief of staff, also said in a post on X that he had spoken with the company earlier in the evening and Cracker Barrel had thanked the president for weighing in on the matter.
Cracker Barrel’s old and new logo.
Courtesy: Cracker Barrel
The proposed logo redesign, which the company announced last week, removed the image of the restaurant’s “Uncle Herschel” character leaning against a barrel that was prominently featured in the original, leaving behind just the words “Cracker Barrel” against the outline of a yellow barrel. The phrase “Old Country Store” was also removed.
The colors, which the company said were inspired by the restaurant’s eggs and biscuits, stayed close to the original.
Social media users were quick to blast the new logo, calling it “generic,” “soulless” and “bland.” Conservatives in particular accused the restaurant chain of going “woke,” by doing away with the classic American branding.
A YouGov poll of 1,000 adults over the weekend found that 65% of Americans were aware of the new logo and 76% preferred the old one.
The company addressed the backlash in a statement Monday, saying it has “shown us that we could’ve done a better job sharing who we are and who we’ll always be.”
Cracker Barrel has repeatedly stated that the new branding would not change the core values of the company.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,” the statement from Tuesday night read. “As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”
Business
India-US trade: Exports rebound in November; supply-chain shifts and holiday restocking drive recovery, says GTRI – The Times of India
India’s exports to the US bounced back in November after two months of dip. The rebound was largely supported by supply-chain adjustments and pre-holiday season inventory restocking, according to the Global Trade Research Initiative (GTRI). This recovery came despite the US imposing 50 per cent tariffs on Indian goods since August.
November India-US trade snapshot amid higher tariffs
- Exports to the US rose 22.61 per cent in November to $6.98 billion, reversing declines seen between May and September.
- Smartphones (largest export item): Exports fell from $2.29 billion in May to $884.6 million in September, before rising to $1.8 billion.
- Gems and jewellery: Slumped from $500.2 million in May to $202.8 million in September, then rebounded to $406.2 million.
- Machinery and mechanical appliances: Declined to $516.8 million in September, before nearly returning to peak levels at $614.6 million in November.
- Pharmaceuticals: Shipments rose to $669.2 million in November, but remained below May levels.
- Mineral fuels and oils (tariff-exempt): Fell from $291.5 million in May to $251.5 million in September, before climbing to $274.3 million.
GTRI said the rebound came after a sharp fall in exports earlier in the year, triggered by uncertainty surrounding impending tariff hikes. GTRI Founder Ajay Srivastava said US buyers initially delayed orders and ran down inventories. “Once the higher tariffs became certain, exporters and US buyers began adjusting, absorbing part of the cost, renegotiating prices, and shifting toward less-affected or hard-to-substitute products,” he said.However, the think tank also warned that this recovery might not last. They claimed that it was more about adjusting to tougher tariffs rather than a permanent improvement. The think tank also added that businesses were using short-term strategies to cope with the new trade environment.
Business
Charity welcomes living wage rise in January
A social action charity has welcomed the decision to increase the living wage in Jersey to £15.10 per hour in 2026.
The new rate was approved this week and will come into effect at the beginning of January.
The living wage is £1.51 higher than Jersey’s minimum wage which is set to increase to £13.59 per hour from April 2026.
Caritas Jersey CEO, Patrick Lynch, said the living wage was the minimum islanders needed “in order to thrive, and not just survive here in Jersey”.
Mr Lynch said: “This will be good news for many at accredited organisations and their subcontractors, ahead of the new year, when many people will have increased rental costs and also face increases in the cost of some utilities and other day to day expenses.
“The Jersey Living Wage has never been as important as it is now for so many people with poverty unfortunately still increasing and a continued rise in food bank usage in our island.
“Putting that in perspective, in February 2022 one food bank was seeing 195 families; that figure has now risen to over 640 families.
“The majority of the people who form this increase are people in work, on minimum or low wages.”
He added the differential between the minimum wage and the Jersey Living Wage “remained worryingly high” and something “Assembly members should ponder as they debate the budget this week and look ahead to next June’s general election”.
Business
Sixes: Social cricket-themed bar chain goes into administration
Michael RaceBusiness reporter
BBCSixes, the cricket-themed social chain backed by England captain Ben Stokes, has gone into administration following a “challenging trading period”.
All of the company’s 15 UK-based venues remain open, but one branch in Southampton has closed following the decision, with three staff members losing their jobs.
Administrators FRP Advisory said talks were under way with a “number of interested parties” about a sale for the business and its strongest-performing sites, suggesting some other closures could happen.
Tony Wright, joint administrator, said the priority was to “secure the best outcome for the business” while honouring customer bookings “through the Christmas period and beyond”.
Sixes, which was launched in 2020, is a chain that combines hospitality with cricket. It hosts parties in which people face bowling machines and try to score as many runs as possible.
It is part of a similar social entertainment approach offered by rivals including Flight Club and Boom Battle Bar, and is backed in part by 4Cast, an investment group founded by Stokes, current and former England bowlers Jofra Archer and Stuart Broad, and former player turned agent Mike Turns.
Sixes entered administration last week, before England lost the Ashes following defeat in the third test match against Australia in Adelaide.
It is not known how big a share 4Cast, which injected cash back in 2023, has in Sixes. The BBC has contacted 4Cast for comment.
FRP Advisory said while the business had a “core of strongly performing sites, others have struggled”, amid “fierce competition for experiential venues and reduced consumer spending due to economic uncertainty”.
It said besides the Southampton branch which had closed, its remaining venues and franchises would remain open and all bookings would be honoured through the festive period.

The main job of administration is to try to save the company.
When businesses are losing money, they may borrow some to pay bills, however, if a company cannot pay its debts or borrow any more cash, a team may be brought in to take over from the management and sort out the finances – the process known as administration.
If a business cannot be saved, the company’s belongings may be sold so that some of the borrowed money can be repaid, which is known as liquidation.
The hospitality industry has raised concerns over higher costs facing firms, including business rates and minimum wages, arguing it could lead to jobs losses and businesses folding.
Mr Wright said Sixes had “built a strong brand in the social entertainment space with its unique venues proving very popular with customers”.
“While some locations have struggled in an increasingly competitive market, the business has significant potential, and we’re encouraged by the early interest we’ve received from parties interested in acquiring the brand and its strongest-performing sites,” he added.
“We’re confident that with the right investment and focus, Sixes can build on its core strengths.”
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