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Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo

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Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo


A Cracker Barrel sign featuring the old logo is seen outside of a restaurant on August 21, 2025 in Homestead, Florida.

Joe Raedle | Getty Images

Shares of Cracker Barrel Old Country Store rose more than 8% on Wednesday after the restaurant chain said it would scrap its new logo and return to the original one, amid mounting criticism from social media users and even President Donald Trump.

The stock moves on Tuesday night and Wednesday morning have brought Cracker Barrel shares close to restoring their original losses from when the new logo was first announced last week.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain,” the company said in a statement Tuesday.

The switch occurred just hours after Trump weighed in on the rebranding, writing on social media “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before.”

After Trump’s message, shares of Cracker Barrel were up more than 6% at Tuesday’s close.

Trump congratulated the company in a social media post later Tuesday evening after the announcement that the original logo would remain.

“Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!” the post read.

Taylor Budowich, White House deputy chief of staff, also said in a post on X that he had spoken with the company earlier in the evening and Cracker Barrel had thanked the president for weighing in on the matter.

Cracker Barrel’s old and new logo.

Courtesy: Cracker Barrel

The proposed logo redesign, which the company announced last week, removed the image of the restaurant’s “Uncle Herschel” character leaning against a barrel that was prominently featured in the original, leaving behind just the words “Cracker Barrel” against the outline of a yellow barrel. The phrase “Old Country Store” was also removed.

The colors, which the company said were inspired by the restaurant’s eggs and biscuits, stayed close to the original.

Social media users were quick to blast the new logo, calling it “generic,” “soulless” and “bland.” Conservatives in particular accused the restaurant chain of going “woke,” by doing away with the classic American branding.

A YouGov poll of 1,000 adults over the weekend found that 65% of Americans were aware of the new logo and 76% preferred the old one.

The company addressed the backlash in a statement Monday, saying it has “shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

Cracker Barrel has repeatedly stated that the new branding would not change the core values of the company.

“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,” the statement from Tuesday night read. “As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”

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RFK Jr.’s peptide policy could boost Hims & Hers as its GLP-1 business evolves

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RFK Jr.’s peptide policy could boost Hims & Hers as its GLP-1 business evolves


Piotr Swat | Lightrocket | Getty Images

As its high-margin compounded GLP-1 business evolves, Hims & Hers Health may be finding a new opportunity in peptides.

Shares of the telehealth company jumped Thursday after HHS Secretary Robert F. Kennedy Jr. announced Wednesday that the FDA plans to convene a Pharmacy Compounding Advisory Committee meeting to review peptides for potential inclusion on the 503A bulk list, a designation that allows drugs to be compounded on an individual prescribed basis rather than mass producing.

For Hims, the bigger story is how expanding compounding for peptides could unlock new revenue streams as it directs members toward branded rather than more profitable compounded GLP-1 drugs. The telehealth company has been building toward a peptide business for years.

Peptides are short chains of amino acids — think of them as small building blocks of proteins — that are being explored for a wide range of health and wellness uses. They’re controversial because scientific evidence on their long-term safety and effectiveness is limited, and their production remains largely unregulated.

Hims & Hers made a significant move into the space in February 2025 when it acquired a California-based peptide facility. At the time, CEO Andrew Dudum called peptide demand “future-facing innovation.”

“Many use cases have yet to be launched,” said Dudum. “Peptide innovation is at the forefront of so many categories we’re excited to start offering.”

Following Kennedy’s announcement on Wednesday, Hims Chief Medical Officer Dr. Patrick Carroll applauded the news as a move away from the “gray market,” saying the goal is to bring peptide therapy into regulated, physician-led care.

“Our medical team believes certain peptide therapies hold meaningful potential in helping Americans live healthier lives, and we are actively exploring how to expand access in a way that will be aligned with FDA guidance,” Carroll said.

Leerink Partners called the news that the FDA will review peptides for the compounding list a positive outcome that could give Hims a clearer regulatory path to scale peptide therapies. Even so, the firm said it will take time for peptides to boost the company’s bottom line.

“This would not immediately translate into revenue, but would seemingly be a growth avenue that HIMS would push hard on,” said Leerink analyst Michael Cherny, who has a hold-equivalent rating on the stock and a $25 price target. It was trading around $26 a share Thursday.

For now the opportunity is still early, and clinical evidence supporting many peptide therapies is still limited.

Of the dozen peptides listed by Kennedy for consideration on the compounding bulk list, one — MK-677 — is often treated as an illegal drug when sold for human consumption. The growth hormone has also been banned by the World Anti-Doping Agency.

Other peptides on the list, such as GHK-Cu and Semax, which are used for cosmetic or cognitive enhancement, are generally viewed as less controversial, but still lack robust scientific backing.

Kennedy — who has supported many medical treatments and food options outside of those backed by mainstream science — was asked about his plans for expanding peptide therapies during a House Ways and Means Committee hearing Thursday.

“Peptides were not supposed to be regulated,” Kennedy said, arguing the Biden administration restricted the use of peptides due to safety concerns that he considers unfounded.

The FDA process is just beginning, and the July meeting will be advisory only, so change is not expected to be immediate.

Even so, investors are already focusing on what replaces GLP-1 driven growth for Hims, and peptides are emerging as one of the clearest candidates so far.

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Netflix reports earnings after the bell. Here’s what to expect

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Netflix reports earnings after the bell. Here’s what to expect


The Netflix logo is seen on an office building in Los Angeles, California, on Feb. 5, 2026.

Michael Yanow | Nurphoto | Getty Images

Netflix kicks off earnings season for media companies on Thursday with a quarterly report that Wall Street hopes will give more updates on the company’s path forward after walking away from its proposed deal for Warner Bros. Discovery.

Here’s how Netflix is expected to perform when it reports results for the first quarter of 2026, according to estimates from analysts polled by LSEG:

  • Earnings per share: 76 cents estimated
  • Revenue: $12.18 billion estimated

Last quarter Netflix’s management focused much of its earnings call with investors on its interest in WBD’s streaming and film assets, as well as progress in its advertising business.

Just weeks after the January earnings update, however, Netflix dropped its pursuit for WBD after Paramount Skydance put forth a superior offer for the entirety of WBD.

“Heading into earnings, Netflix finds itself in a very different spot than many expected just a month and a half ago. We were supposed to be talking about the company’s progress toward closing the Warner Bros. deal,” said Mike Proulx, vice president and research director at Forrester. “Instead, the question now is how Netflix competes in a streaming market that’s likely to get more crowded at the top.”

While Netflix’s stock has made considerable gains since walking away from its WBD deal — a more than 25% rally — it has raised questions about the path forward for the streaming giant.

In withdrawing from the acquisition of WBD, Netflix “avoided a substantial increase in debt, extensive regulatory scrutiny, and a long, complex integration process,” according to a Deutsche Bank research note on Monday.

The note added this will allow Wall Street to return its focus to Netflix’s engagement, pricing and advertising.

Outside of the WBD deal and Netflix’s potential aspirations in the broader media landscape, Wall Street’s attention has most often been on the advertising business, which has made considerable gains since launching in late 2022.

In January, Netflix management said the cheaper, ad-supported option was hitting its stride after being “slower out of the gate” in its early years on the market. Netflix reported more than $1.5 billion in advertising revenue in 2025, or about 3% of its total full-year revenue — which it expects to double this year.

For years, Wall Street was focused on subscriber growth for streaming platforms. However, since Netflix reported its first subscriber loss in 10 years in 2022, investors have shifted their focus to profitability. In response, media companies are focusing less on reporting subscriber numbers and more on other business initiatives, such as advertising and pricing increases.

Netflix once again hiked prices in late March, which analysts expect will add to overall 2026 revenue growth. The company did provide a subscriber update in January, when it said it had reached 325 million global paid customers, a new milestone since it had last reported membership numbers the year prior.

This story is developing. Please check back for updates.

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Royal Mail set to scrap second class post on Saturdays

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Royal Mail set to scrap second class post on Saturdays


Royal Mail is poised to scrap Saturday second-class letter deliveries across the UK by December, having reached an agreement with the staff trade union on the nationwide implementation of the changes.

This significant overhaul, which will see second-class post no longer delivered on Saturdays and the service adjusted to every other weekday, brings an end to a lengthy dispute with unions. The reforms will initially extend to 240 delivery offices as part of a wider trial, before being fully implemented across the entire 1,200-strong UK network by the end of the year.

The deal struck with the Communications Workers Union (CWU) includes a 4.75% pay rise for staff, alongside improved terms for those who joined Royal Mail on or after 1 December 2022. Employees on legacy contracts will receive a 3% salary increase. Additionally, Royal Mail has agreed that new starters will be offered contracts based on standard 37-hour working weeks, and around 6,000 part-time postal workers will have the option to increase their average weekly hours as part of the changes.

CWU members are now set to be consulted on the agreement.

Alistair Cochrane, chief executive of Royal Mail, said: “This agreement with the CWU paves the way for Universal Service reform rollout and represents a significant investment in our people.

“Moving ahead with reform will make a real difference to Royal Mail’s quality of service, supporting the delivery of a reliable, efficient and financially sustainable postal service for our customers across the UK.”

Regulator Ofcom last year gave the green light to Royal Mail’s plans to scale back second class letter deliveries, starting from July 28.

It launched the changes across 35 delivery offices as a pilot, but has yet to expand this nationwide due to a disagreement with the union.

It kicked off intensive talks with the CWU at the beginning of February to resolve the dispute.

A post box in a wall at Grasmere, Lake District (Anna Gowthorpe/PA)

Under the Universal Service Obligation, Royal Mail must keep Monday to Saturday deliveries for first class post and maintain the target for second class letters to arrive within three working days.

The group has argued the changes to second class deliveries are crucial to helping it maintain the letter delivery service and ensure it is sustainable for the future.

It comes as Royal Mail has continued to fail to meet delivery targets set by Ofcom and amid MP concerns over practices in the postal service and worries that parcels are being prioritised over letters.

In a cross-party Commons committee session last month, the CWU told MPs the postal service had become “chaotic” with Royal Mail workers being told to leave doctors’ and hospital letters on racks to prioritise parcels.

Royal Mail’s owner Daniel Kretinsky, who was also giving evidence to the committee, insisted there was no “management decision” for parcels to be prioritised over letters and argued the service cannot be fixed until plans for reform of the USO are put in place.

On the agreement with Royal Mail, the CWU said in a statement to its members: “It is now imperative that all branches, representatives and members have the opportunity and time to fully consider this agreement properly, not only on the basis of how we have moved the company significantly on all the key issues, but also in its wider context around why USO reform is necessary and why we must shift our focus to changing the role of Ofcom and create a level playing field with our competitors.

“Delivering change will always be difficult but we are clearly in a stronger position to support our members under the terms of this agreement.”



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