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Demand for oral nicotine and higher cigarette prices boosts Imperial Brands

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Demand for oral nicotine and higher cigarette prices boosts Imperial Brands



Increased demand for smoking alternatives like oral nicotine and cigarette price hikes have helped grow profits for tobacco giant Imperial Brands.

The company behind brands including Golden Virginia, Winston and Rizla said £10 billion had been handed out to shareholders over the past four years.

It revealed that revenues totalled £32.2 billion for the year to the end of September, which was 0.7% lower than the year before.

But net of duties, revenues grew by 4.1% year on year, at constant currency rates.

The group’s adjusted operating profit grew by 4.6% to £4 billion in the latest year.

Imperial Brands reported another strong year for its so-called “next generation” products (NGPs), which include vapes, oral nicotine and heated tobacco.

NGPs are manufactured to separate nicotine from harmful tobacco smoke, and have ballooned in popularity in countries around the world as many people shift away from traditional cigarettes.

Revenues for the category surged by nearly 14% year on year, which includes growing demand for its oral nicotine product Zone in the US and Europe.

The pouches come in a variety of flavours and strengths and are designed to be placed between the gum and lip so nicotine can be absorbed through the mouth.

The company said it grew its share of the reusable vape market with its e-cigarette brand Blu, particularly in the UK, Spain and France.

Meanwhile, cigarette net revenues grew by 3.7% year on year, with average prices rising by 5.4% as the volume of sales declined.

Imperial Brands, which is listed on the London Stock Exchange, said £10 billion was returned to its shareholders between the 2021 and 2025 financial years.

It has commenced a £1.45 billion share buyback scheme for the 2026 financial year.

Lukas Paravicini, Imperial Brands’ chief executive, said: “Our performance in FY25 (2025 financial year) adds to our track record of consistent growth, demonstrating the sustainability of our tobacco business and the exciting growth opportunities in next generation products.”

The company is expecting its adjusted operating profit to grow by between 3% and 5% over the year ahead, driven by profit growth of its traditional tobacco business.



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The NBA doesn’t just want to build a European basketball league — it wants to revolutionize the international pro game

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The NBA doesn’t just want to build a European basketball league — it wants to revolutionize the international pro game




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Major UK supermarket to stop selling mackerel in coming weeks

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Major UK supermarket to stop selling mackerel in coming weeks


Waitrose is set to remove mackerel from its shelves amid escalating concerns over unsustainable fishing practices.

The retailer said that it is the first major UK supermarket to suspend sourcing of the popular fish.

It said that fresh, chilled, and frozen mackerel, primarily sourced from Scottish waters, will be unavailable to shoppers by 29 April. Tinned varieties will follow once the current stock is depleted.

Conservationists are welcoming the move and urging other supermarkets to follow suit.

The measure comes as governments have repeatedly failed to implement catch limits recommended by scientists, jeopardising the long-term viability of mackerel stocks.

The International Council for Exploration of the Sea (ICES) has issued stark warnings, advising a 70 per cent reduction in catches for 2026 across all regional mackerel stocks compared to 2025’s recommended levels.

With the stock consistently fished above sustainable thresholds, this translates to a 77 per cent cut on the 755,143 tonnes scientists estimated would be caught in 2025.

Mackerel’s sustainability rating has worsened in the face of overfishing (Alamy/PA)

Overfishing has resulted in depleting mackerel stocks in the north-east Atlantic, with Ices saying the species, and the wider fishing industry, could face long-term risks unless countries stick to recommended catch limits.

Waitrose said the decision in December by four of the coastal states which fish mackerel to cut catches by 48 per cent was a step forward, but did not meet Ices advice.

North-east Atlantic mackerel will no longer meet the supermarket’s responsible sourcing requirements in line with the Sustainable Seafood Coalition codes of conduct, the retailer said.

Jake Pickering, head of agriculture, aquaculture and fisheries at Waitrose, said: “By suspending sourcing of mackerel at Waitrose we are reinforcing our ethical and sustainable business commitments, acting to tackle overfishing and protect the long-term health of our oceans and this crucial fish.

“Our customers trust us to source responsibly, and we are closely monitoring the fishery.

“We look forward to bringing mackerel back to our shelves once it meets our high sourcing standards.”

As alternatives, Waitrose is launching a new range of fish products including hot smoked herring, hot smoked peppered herring and hot smoked sweetcure seabass, all of which are Marine Stewardship Council (MSC) certified.

The retailer said it would also introduce MSC-certified frozen sardines from May as a sustainable replacement for frozen mackerel, and plans to become the first retailer to sell 100 per cent MSC tinned sardines.

Waitrose said it would maintain its relationship with its mackerel suppliers and its new supply of herring, seabass, sardines and trout will be sourced through current supplier partnerships.

But there is currently no predetermined time-frame as to when Waitrose will start sourcing mackerel again.

The International Council for Exploration of the Sea has issued stark warnings, advising a 70 per cent reduction in catches for 2026 across all regional mackerel stocks compared to 2025’s recommended levels

The International Council for Exploration of the Sea has issued stark warnings, advising a 70 per cent reduction in catches for 2026 across all regional mackerel stocks compared to 2025’s recommended levels (Alamy/PA)

Marija Rompani, director of ethics and sustainability at the John Lewis Partnership, said: “We believe sustainable food production must balance climate action, nature protection and responsible fish sourcing is fundamental to protecting our oceans.

“We will continue to work closely with suppliers and industry partners to support the recovery and responsible management of fish stocks.”

Charles Clover, co-founder of conservation charity Blue Marine Foundation, said mackerel – one of the largest remaining commercial fish stocks in the north-east Atlantic – had declined 75 per cent in the last 10 years because fishing nations, including the UK, had overfished it.

“They have put too little effort into the task of reaching agreement on a sharing arrangement – and some countries have been awarding themselves more quota than is justified by science,” he said.

“This crisis has been ignored for too long.

“We hope that this action by Waitrose sends it to the top of the political agenda. We call on other retailers to follow Waitrose’s example.”



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If Your Salary Never Lasts Till Month-End, These 5 Mistakes Might Be Why

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If Your Salary Never Lasts Till Month-End, These 5 Mistakes Might Be Why




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