Fashion
Denmark’s Bestseller leads $20 mn funding for robotics innovator
While yarn production has long been fully automated, the time may now have come for RMG (ready-made garment) production.
Softwear Automation, creator of autonomous ‘Sewbots’, secured $20 million in Series B1 funding led by Danish fashion group Bestseller via its Invest FWD platform.
The investment will accelerate T-shirt sewing tech completion, scale production, and enhance R&D, supporting on-demand, localised garment manufacturing and addressing industry needs for speed, flexibility, and lower environmental impact.
A pioneer in this field is Softwear Automation, a technology innovator which has developed a fully autonomous sewing solution: they are making robots that can sew clothes – called ‘Sewbots’.
Softwear Automation has just announced the successful close of its $20 million Series B1 funding round. The round was led by a strategic investment from BESTSELLER, the Danish fashion company behind brands such as JACK & JONES, VERO MODA, and ONLY. The investment was made through Invest FWD, BESTSELLER’s dedicated innovation and investment platform. Current investors also participated in the financing.
From BESTSELLER, CFO Thomas Børglum Jensen states: At BESTSELLER, we look for innovations that can support progress and changes in the fashion industry. We believe that Softwear Automation can help address some of the key challenges we face across the industry – from speed and flexibility to reducing the environmental impact of garment production. We are pleased to support their development and look forward to exploring how their advanced technology can help us move forward.
Thomas Børglum Jensen CFO, BESTSELLER: As part of the collaboration between Softwear Automation and BESTSELLER, CFO Thomas Børglum Jensen, on behalf of BESTSELLER, joins the board of Softwear Automation.
“This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology — they are a powerful catalyst for the future of on-demand and localised apparel manufacturing,” said Palaniswamy “Raj” Rajan, Chairman and CEO of Softwear Automation.
The funding round aims to accelerate the completion of the robotics technology dedicated to t-shirt production, initiate the scaling of production capacity, and strengthen R&D.
The investment from BESTSELLER’s innovation and investment platform, Invest FWD, follows a series of other investments made by BESTSELLER in recent years. In total, BESTSELLER has invested more than DKK 200 million in innovative companies that aim to create the materials of the future and contribute to breakthroughs that can assist in the transformation of the fashion industry.
A significant criterion for the investments is that they not only meet BESTSELLER’s needs but also help push the entire fashion industry forward.
“When it comes to transforming the fashion industry, it is necessary with a diversified focus. The fashion industry is still linear, so it is crucial for us to also invest in innovative recycling technologies that can transform the clothes we wear today into new garments for the next generation. We have been doing this for several years, and we will intensify these efforts going forward,” says Dorte Rye Olsen, Head of Sustainability at BESTSELLER.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Published
October 12, 2025
Sweet Tooth by Sabrina Carpenter announced on Friday it has inked a new retail partnership with Ulta Beauty, that will see the celebrity-backed fragrance collection rollout nationwide via the U.S. beauty chain.
The four-scent fragrance line, made up of Sweet Tooth, Caramel Dream, Cherry Baby and Me Espresso, will be available to Ulta customers in-store and online, along with a new Bite Sized version, a 10ml mini fragrance edition of the four big scents.
The pop star first launched her Sweet Tooth fragrance line some three years ago, in partnership with perfume manufacturer Scent Beauty.
“We’re proud to see Sabrina Carpenter’s Sweet Tooth collection launch across Ulta Beauty stores and on Ulta.com, bringing her signature scents to a wide audience,” said Stephen Mormoris, CEO of Scent Beauty.
“This milestone not only expands the reach of Sabrina’s playful, gourmand fragrances but also connects her devoted fanbase with Ulta Beauty’s community of beauty lovers always seeking what’s new, expressive and culturally relevant. We are proud to partner with Ulta Beauty to deliver unique fragrance experiences that bring fans closer to the artists they love while enhancing beauty discovery across their trend-forward assortment.”
The Sweet Tooth fragrance collection retails for $35-$55 per bottle, with the mini versions selling for $20. A Bite Sized coffret will also be available to purchase for $45.
”We’re thrilled to introduce fragrances from Sabrina Carpenter’s Sweet Tooth collection to Ulta Beauty stores nationwide and Ulta.com,” said Linda Suliafu, vice president of merchandise, Ulta Beauty.
“This curated launch marks an exciting moment for growth for the Fragrances by Sabrina brand, bridging her devoted fanbase with our scent-loving guest who’s always seeking what’s new, expressive, and culturally relevant products to add to their beauty routine. Sabrina’s fragrances tap into the growing demand for gourmand, dessert-inspired scents that feel both playful and elevated. We’re proud to help make this moment possible for Sabrina along with new and existing guests, delivering unique experiences that bring fans closer to their icons while enhancing beauty discovery across Ulta Beauty’s vibrant, differentiated and trend-forward assortment.”
The Sweet Tooth Ulta Beauty rollout kicks off October 10 online and in-store beginning October 26.
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Woven garment exports slightly outpaced knitted garment exports in terms of growth. Knitwear exports (Chapter **) rose by *.** per cent to $*.*** billion, compared to $*.*** billion in the same period of fiscal ****–**. Woven apparel exports (Chapter **) increased by *.** per cent to $*.*** billion, up from $*.*** billion in July–September ****, EPB data showed.
Home textile exports (Chapter **, excluding ******) also grew, rising by *.** per cent to $***.** million, compared to $***.** million in the same period of the previous fiscal. Collectively, exports of woven and knitted apparel, clothing accessories, and home textiles accounted for **.** per cent of Bangladesh’s total exports, which stood at $**.*** billion during the period. Higher demand for diversified and value-added textile products supported this growth.
Slightly more than half of the various industrial sectors produced less than they did one year previously. Of the eight largest industrial sectors, output rose the most sharply in the repair and installation of machinery, while it fell the most sharply in the transport equipment industry.
A more accurate picture of changes in short-term output is obtained when the figures are adjusted for seasonal effects and the working-day pattern. After adjustment, manufacturing output rose by 1.7 per cent in August relative to July, CBS said in a press release.
In August 2025, Dutch manufacturing output remained unchanged year-on-year, although output declined in over half of the industrial sectors.
After seasonal adjustment, output rose by 1.7 per cent compared to July.
The strongest growth was seen in the repair and installation of machinery, while transport equipment recorded the sharpest decline.
After adjusting for seasonal and working-day effects, manufacturing output often fluctuates significantly. In the spring of 2020, output declined rapidly, reaching a low point in May 2020. This was followed by an upward trend until May 2022. The trend has reversed since then.
Producer confidence was less negative in September than it was in August. Manufacturers were more positive regarding output for the next three months, in particular.
Germany is an important market for the Dutch manufacturing sector. In September, German manufacturers were more negative than they were in August, as reported by Eurostat. In August, the calendar-adjusted output of the German manufacturing sector was down by 5.1 per cent, year on year. Relative to July, output fell by 5.5 per cent, as reported by Destatis.
Fibre2Fashion News Desk (RR)
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