Barcelona-based brand Desigual is strengthening its ties with the French market. The brand has unveiled a new collaboration with Parisian house Egonlab: a capsule that fuses creative rebellion with the Catalan brand’s signature optimism. The collection, available from November 6 on Desigual’s e-commerce platform and in select stores, brings together the design codes of both brands- defined by a contemporary, audacious aesthetic- for a proposition that further unites Barcelona and Paris.

The capsule has been conceived with a bold outlook, striking a balance between tradition and modernity. Inspired by Egonlab’s signature dualities- masculine and feminine, urban and artisanal- the collection includes pieces such as denim, dresses, jumpers, long coats, trench coats, and a knitted scarf. Prices range from €49.95 for a short-sleeved T-shirt to €699 for a leather jacket with a Mandarin collar.

“Collaborating with Egonlab reflects Desigual’s commitment to continuing to work with international talent whose vision resonates with new generations and supports the brand’s evolution towards a more premium, contemporary positioning,” explained the brand’s product director, Fernanda Blasco. As part of this strategy, Desigual has recently collaborated with cutting-edge names such as New York designer Tyler McGillivary and the brand founded by Rushemy Botter and Lisi Herrebrugh, Botter.

This partnership strengthens Desigual’s ties with France- one of its key markets- and bolsters its international positioning. Underscoring the importance of this relationship, the collection was unveiled on November 5 at an event held at the brand’s store at 3 Rue des Rosiers in Paris. As part of its commitment to the French market, the brand has also recently joined forces with creators such as Christian Lacroix and Alphonse Maitrepierre.

Founded by Thomas Meyer in 1984 and based in Barcelona, Desigual currently operates more than 280 company-owned stores and has a presence in 107 markets across ten sales channels. In its 2024 financial year, the firm achieved a turnover of €332 million, driven by growth in the online channel and rising international sales.

Egonlab was founded in 2019 by Florentin Glémarec and Kévin Nompeix. Based in Paris, the brand is known for its irreverent spirit, rooted in freedom of expression and fluidity, with creations that bring an eco-responsible approach and a contemporary take on classic fashion codes.