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Drexel’s Varvara ‘Bobby’ Diakonenkova wins 2025 Supima Design Competition

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Drexel’s Varvara ‘Bobby’ Diakonenkova wins 2025 Supima Design Competition


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November 8, 2025

Supima, the non-profit luxury brand dedicated to promoting American-grown Pima cotton, has named Varvara ‘Bobby’ Diakonenkova of Drexel University as the winner of the 2025 Supima Design Competition. 

Drexel’s Varvara (Bobby) Diakonenkova wins 2025 Supima Design Competition. – Getty Images for Supima

This year marked a new era for Supima as it united its annual Supima Design Competition and Supima Design Lab into one evening on November 5 at Lavan Studios in New York City, hosted by photographer and fashion icon, Nigel Barker.

The event featured presentation-style showcases from the 2025 Supima Design Competition finalists, Festival d’Hyères finalists, and leading international designers, all of whom crafted collections using Supima’s American-grown Pima cotton.

The night culminated with Diakonenkova’s win, recognizing her eveningwear capsule collection for its craftsmanship, originality, and forward-thinking interpretation of Supima cotton. 

Finalists in this year’s competition included Caroline Hill of Kent State University; Emma Gonzalez Pini of Parsons School of Design; Griselda Peña Candelario of Pratt Institute; and Isabel Weiss of the School of the Art Institute of Chicago.

A panel of judges evaluated the finalists’ work, including industry leaders Abby Silverman, Avril Graham, Danya Issawi, Evan Hirsch, Fern Mallis, Freya Drohan, Jerome Lamaar, Jian DeLeon, Kevin Huynh, Lisa Lockwood, Mandy Lee, Mickey Boardman, Natalie Lim Suarez, Nicole Chapoteau, and Tiffany Reid.

The Supima Design Lab also spotlighted global talent through collections by the 2025 Festival d’Hyères finalists and leading international designers. 

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Bangladesh apparel reset: Compliance edge or energy trap?

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Bangladesh apparel reset: Compliance edge or energy trap?



The pivot is urgent because the old model is under pressure. April **** looked strong: Ready-Made Garment (RMG) exports rose **.** per cent year on year to $*.** billion. But the ten-month picture is weaker. From July-April FY******, apparel exports stood at $**.** billion, down *.** per cent. Knitwear fell *.** per cent to $**.** billion; woven fell *.** per cent to $**.** billion. The rebound is real, but so is the drag underneath.

AWARE is the sharpest EU-facing signal: blockchain-backed product data for Digital Product Passport (DPP) readiness. Open Supply Hub adds the factory-identity layer, pushing production information into an open platform. GIZ brings the longer reform spine, from May **** to February ****, covering energy efficiency, circularity, chemical management, renewable-energy skills and textile-waste transparency.



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UGG boots that last 15 years: Inside Deckers’ strategy

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UGG boots that last 15 years: Inside Deckers’ strategy



Kenneth Straka, Senior Product Development Manager at Deckers Outdoor Corporation, said that Deckers places strong emphasis on sustainability, noting that founder John Luke often reminded the team that the French word for sustainability is durability. This idea aligned with discussions at the Global Fashion Summit, where the theme centred on “Building Resilient Futures” in the sustainable and circular economy.

Durability has helped UGG become one of the most sought-after boot brands and a key sales driver for Deckers, alongside its sportswear brand Hoka. “One of the things we think about in terms of circularity is making products that last a long time and remain with consumers throughout their lives. We want products that consumers can wear for ** or ** years,” Straka said in an interview with Fibre*Fashion on the sidelines of the Global Fashion Summit in Copenhagen.



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South India cotton yarn sees mixed trend, prices up in Tiruppur

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South India cotton yarn sees mixed trend, prices up in Tiruppur



In the Tiruppur market, cotton yarn prices increased by ****;** per kg in this week despite sluggish local demand. Prices were quoted higher because of limited supply from spinning mills. A trader from the Tiruppur market told Fibre*Fashion, “Domestic demand remained limited, but spinning mills are not relying solely on the domestic market for cotton yarn sales. They are focusing more on exports, where demand and prices remain attractive. Mills have raised yarn prices following higher ICE cotton prices and the CCI’s increase in auction base prices, although ICE cotton has witnessed a sharp decline over the past two days.”

In Tiruppur, knitting cotton yarn prices were noted as: ** count combed cotton yarn at ****;****** (~$*.***.**) per kg (excluding GST), ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, and ** count carded cotton yarn at ****;****** (~$*.***.**) per kg.



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