Fashion
D’Yavol X expands into eyewear category
Published
December 2, 2025
Bollywood celebrity Shah Rukh Khan and son Aryan Khan’s streetwear brand D’Yavol X has expanded its product offering and launched its first eyewear collection, available exclusively on its direct-to-customer e-commerce store.
“This collection began as a conversation, an idea my father held close for years,” said Aryan Khan in a press release. “Eyewear has always been integral to his personal style, so translating that into something tangible required building a design language that felt true to him and true to the world of D’Yavol X.”
Retailing globally, the eyewear line is handcrafted in Japan and features titanium, select premium acetates, and ‘Zeiss’ lenses. The first drop comprises five styles, titled Shift, Now/Then, Layered I & II, Switch, and Grand Tour, and prices range from Rs 28,000 to Rs 41,000.
“Eyewear has always been more than a style statement for me- it shapes how I express myself, and how I see the world,” said Shah Rukh Khan. “Creating our first collection of sunglasses has been both exhilarating and deeply creative. Watching it grow from inspired sketches into beautifully crafted pieces has been incredibly fulfilling.”
The collection’s campaign features Rajat Bedi’s son Vivaan Bedi and aims to set a “benchmark for contemporary Indian luxury on a global stage,” according to the brand. Shah Rukh Khan, Aryan Khan, Leti Blagoeva, and Bunty Singh launched D’Yavol X as part of the D’Yavol Luxury Collective.
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Fashion
European Commission, Switzerland sign broad package of agreements
The package establishes a modern framework for both sides, enabling frictionless access to a market of 460 million consumers in key sectors, delivering economic benefits to both parties.
European Commission President Ursula von der Leyen and Swiss President Guy Parmelin yesterday signed a broad package of agreements aimed at deepening and expanding EU-Switzerland ties.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides of the border.
Additionally, it will ensure more consistent rules for individuals who live, work or study across the EU-Swiss border. Switzerland will contribute to the development of legislation in the areas covered by the package and will have the opportunity to influence these rules as they are being designed.
“By modernising and deepening our ties across key sectors, from trade and transport to health and energy—we are strengthening legal certainty, fostering innovation and creating new opportunities for our citizens and businesses,” von der Leyen said in a release from the Commission.
The package includes updates to four already existing agreements, which already give Switzerland access to the EU internal market, regarding air transport, land transport, the free movement of persons and mutual recognition of conformity assessment.
New agreements on food safety, electricity, health and Switzerland’s participation in the EU Agency for the Space Programme were signed. A new agreement introduced a permanent and fair financial contribution by Switzerland to economic and social cohesion within the EU.
Apart from a protocol on parliamentary cooperation, the package includes also a joint declaration on the establishment of a high-level dialogue on the broad bilateral package.
Fibre2Fashion News Desk (DS)
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Following earlier increases in purified terephthalic acid (PTA), melt and PSF, Indian producers have now raised PFY prices. POY, FDY and PTY prices have been increased by ****;* per kg across all deniers and lustres with effect from March *, reflecting rapid cost pass-through amid heightened volatility in crude-linked value chains, according to the market sources.
In the previous weekly revision effective February **, ****, PTA was increased by ****;*.** per kg to ****;**.** per kg, while monoethylene glycol (MEG) was retained at ****;**.** per kg. Polyester melt prices were raised by ****;*.** per kg to ****;**.** per kg. Downstream PSF prices were also revised upward by ****;*.** per kg from March *.
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