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Elisabetta Franchi reports €171 million revenue in 2024, sees accessories as growth driver

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Elisabetta Franchi reports €171 million revenue in 2024, sees accessories as growth driver


Translated by

Nicola Mira

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November 13, 2025

Elisabetta Franchi, boss and designer of the eponymous Italian ready-to-wear label owned by Betty Blue Spa, talked about the industry at the 30th Pambianco Fashion Summit in Milan. “There’s so much confusion in the fashion world today,” she said. “Creative directors are hopping about like popcorn. Labels are putting their brand identity at risk. When customers enter a store, they no longer know what they’re buying. Some CEOs have no clue what a button or a sewing machine is. They are finance people who have only eyes for data,” added Franchi.

Elisabetta Franchi at the 30th Pambianco Fashion Summit

The Bologna-based businesswoman has taken back control of her label after parting ways with Marco Bizzarri (who had bought a stake about two years ago) and the departure of its CEO Gabriele Maggio. “Marco and I are like twins separated at birth. We’ve always had a very similar way of thinking. But at some point, the Betty Blue machine was starting to slow down. His way of working was no longer in sync with my reactivity. I took back full control to drive the company at a thousand miles per hour. Speed is my strength,” said Franchi.

In fiscal 2024, Elisabetta Franchi generated a revenue of €171 million, and EBITDA of €40 million. “Revenue is not the key. I’m not competing with anyone. I try to work properly, with an old-fashioned approach. A healthy company must be liquid. In the last decade, we’ve doubled [our revenue] and we’ve always self-financed, without bank loans. EBITDA is the metric to watch, if it’s low, I’ve done badly,” said Franchi.

Elisabetta Franchi generates 90% of sales through ready-to-wear, without product licenses (except for childrenswear) or accessories. “These are the growth drivers we’re working on,” said Franchi. “I’ve always pushed to realise one dream, with great consistency and true, powerful storytelling. Women who come into my stores always enjoy the same experience. Some labels decided to increase prices because they were no longer growing. Instead, we’ve made no changes, thanks also to our strategic positioning,” she added.

Retail-wise, in 2025 Elisabetta Franchi opened its first US store in Miami. “In February 2026, it will be Houston’s turn. The USA is very rewarding, but one must work slowly and sensibly there. We also have South America in our sights. E-tail accounts for a 14% share of our revenue, and we don’t just sell t-shirts online, but jackets and shirts too,” said Franchi.

For the future, “I see a company that can do without me, but I’ll be working to the very last. In five years I see myself far away, maybe on my own. Fashion is a business that makes you question yourself every six months. I’m lucky to have a winning team, otherwise I wouldn’t still be here after 30 years,” concluded Franchi.

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Fashion

South Indian cotton yarn under pressure on weak demand

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South Indian cotton yarn under pressure on weak demand



In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”

In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,****,*** (~$**.****.**) and ****;*,****,*** per * kg (~$**.****.**) (excluding GST), respectively. Other prices include ** combed warp at ****;****** (~$*.***.**) per kg, ** carded weft at ****;*,****,*** (~$**.****.** per *.* kg, **/** carded warp at ****;****** (~$*.***.**) per kg, **/** carded warp at ****;****** (~$*.***.**) per kg and **/** combed warp at ****;****** (~$*.***.**) per kg, according to trade sources.



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Bangladesh–US tariff deal may have limited impact on India

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Bangladesh–US tariff deal may have limited impact on India



The proposed Bangladesh–US trade understanding, which could allow near zero-tariff access for Bangladeshi garments to the American market subject to specific riders, has triggered debate within India’s textile and apparel industry. The real gains from zero tariffs may be limited due to high freight costs, longer lead times, and insufficient capacity in Bangladesh’s spinning and weaving/knitting sectors.

Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.

The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.

However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.

Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.

Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.

Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.

While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.

Fibre2Fashion News Desk (KUL)



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US lawmakers introduce Last Sale Valuation Act to end customs loophole

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US lawmakers introduce Last Sale Valuation Act to end customs loophole



United States (US) Senator Bill Cassidy, along with Senator Sheldon Whitehouse, have introduced the ‘Last Sale Valuation Act,’ legislation aimed at closing a long-standing customs loophole that allows importers to underpay duties by declaring goods at artificially low values. The act would require tariffs to be assessed on the final sale value of imported goods rather than earlier transactions in complex overseas supply chains.

“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.

US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.

If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.

The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.

“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.

Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.

Fibre2Fashion News Desk (CG)



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