Fashion
EU, US set up framework for balanced trans-Atlantic trade, investment
This builds on the political agreement reached by European Commission President von der Leyen and President Donald Trump on July 27.
The EU and the US today set up a framework for fair, balanced and mutually-beneficial trade and investment.
A joint statement lays out the new US tariff regime towards the EU, with a clear maximum 15-per cent tariff rate for the vast majority of EU exports; sectors already subject to MFN tariffs of 15 per cent or above will be exempt.
The EU will also engage in negotiating a trade agreement with the US.
The joint statement lays out in detail the new US tariff regime towards the EU, with a clear maximum, all-inclusive tariff rate of 15 per cent for the vast majority of EU exports, including strategic sectors. Sectors which are already subject to most favoured nation (MFN) tariffs of 15 per cent or above will not be subject to additional tariffs.
With regard to cars and car parts, the 15-per cent US tariff ceiling will apply in tandem with the EU initiating the procedures for tariff reductions vis-à-vis US products.
Effective as of September 1, a number of product groups will benefit from a special regime, with only MFN tariffs applying. These include unavailable natural resources (such as cork), all aircraft and aircraft parts, generic pharmaceuticals and their ingredients and chemical precursors.
Both sides have agreed to continue to ambitiously work to extend this regime to other product categories as well—a key deliverable for the EU.
The EU will also engage in negotiating an agreement on fair, balanced and mutually beneficial trade with the United States.
EU-US trade in goods and services has doubled over the last decade, surpassing €1.6 trillion ($1.86 trillion) in 2024, with €867 billion (~$1 trillion) of trade in goods and €817 billion of trade in services.
The EU intends to eliminate tariffs on all US industrial goods and provide preferential market access for a wide range of US seafood and agricultural goods.
Both sides committed to cooperate on ensuring secure, reliable and diversified energy supplies, including by addressing non-tariff barriers that might restrict bilateral energy trade. As part of this effort, the EU intends to procure US liquified natural gas, oil and nuclear energy products with an expected offtake valued at $750 billion till 2028.
In addition, the EU intends to purchase at least $40 billion worth of US artificial intelligence (AI) chips for its computing centres.
The EU further plans to work with the United States to adopt and maintain technology security requirements in line with those of the United States.
European companies are expected to invest an additional $600 billion across strategic sectors in the United States till 2028.
The EU plans to consult with the United States and US traders on digitalisation of trade procedures and implementation of the legislation currently proposed on EU Customs Reform.
Fibre2Fashion News Desk (DS)
Fashion
U.S. Black Friday online sales hit record $11.8 billion, Adobe reports
By
Reuters
Published
December 1, 2025
American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.
Adobe Analytics, which tracks over 1 trillion U.S. retail site visits, expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% and 5.4% from a year earlier respectively.
Separately, software firm Salesforce reported that American consumers had spent $18 billion on Black Friday purchases, up 3% from a year ago, with luxury apparel and accessories among the most popular categories.
Although U.S. consumers spent more this Black Friday compared to last year, price increases hampered online demand, according to Salesforce, with shoppers purchasing fewer items at checkout compared to last year.
At physical stores, the bargain-chasing was relatively subdued on post-Thanksgiving morning, with some shoppers saying they feared overspending amid persistent inflation, trade policy-driven uncertainty, and a soft labor market.
Cyber Monday, traditionally a big day for online deals, is expected to be the season’s biggest online shopping day again, Adobe projects, driving $14.2 billion in spending, up 6.3% from last year.
© Thomson Reuters 2025 All rights reserved.
Fashion
Mielle becomes NFL’s first textured haircare partner
Published
December 1, 2025
Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company.
The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.
The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.
“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.
“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”
The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.
“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”
The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
India’s logistics push puts fashion in the fast lane
The government’s three-year scorecard backs this up. Since its launch in September ****, ULIP has integrated more than thirty logistics and customs systems and clocked over *.* billion (***+ crore) API transactions as of around August ****, effectively treating data flows like rails. LDB, operational since July ****, has cumulatively tracked over ** million EXIM containers across *** inland container depots (ICDs) by around August ****, turning container visibility from a premium add-on into the default. A Transportation Emissions Measurement Tool (TEMT), developed by IIM Bangalore and partners and endorsed by DPIIT, now gives exporters an ISO-*****-aligned way to report logistics emissions, so freight can sit alongside product footprints in sustainability dossiers.
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