Fashion
Experts call for market diversification as US tariff heat rises
US President Donald Trump’s additional tariff of 25 per cent on Indian goods is set to take effect in a few days, even as Indian industries continue to grapple with the potential fallouts.
Sectors that are heavily reliant on exports to the US, chief among which is the textile and apparel sector, find themselves directly in the line of fire. The US remains one of the largest markets for Indian textiles, making the sector highly vulnerable to policy shifts like this one.
The US move to double tariffs on Indian goods to 50 per cent, as noted in a Morgan Stanley report, could cut up to 80 basis points from India’s GDP growth over the next 12 months—unless offset by government measures, policies, and reforms, media reports underlined.
The textile industry, being one of the country’s largest employment generators and exporters, is expected to suffer a substantial setback. The readymade garments sector—which earns around 10–15 per cent of its revenue from the US, according to some estimates—risks losing competitiveness to competing countries.
The impact on home textiles and carpets could be more severe, claim industry insiders.
Experts are thus emphasising the urgent need for India to diversify its export markets. While the US has been a dominant trade partner, overdependence on a single country makes India’s apparel export sector more susceptible to shocks.
Experts suggest that India should expand its presence in regions like ASEAN, the European Union, Africa, Latin America, and also deepen ties with BRICS nations to cushion the blow.
Though some of these markets may not match the size of the US, diversification helps mitigate future risks and reduces vulnerability to geopolitical coercion. Experts underline that an aggressive pursuit of Free Trade Agreements (FTAs) and new strategic partnerships is now essential. They also point out that India’s ability to navigate this crisis will depend on policy agility, global alliances, and a recalibrated trade strategy.
And if recent media reports are something to go by, India is already ramping up efforts to expand its export outreach to a large number of countries. These initiatives are aimed at reducing reliance on any single market to insulate Indian exporters from future disruptions. Africa, for instance, is emerging as one of the world’s fastest-growing consumer regions, offering substantial opportunities across sectors.
Latin America also presents a promising avenue, not only for textiles but also for pharmaceuticals and chemicals exports.
India’s trade agreements with countries like UAE, Australia, etc., signed earlier, as well as the recent Comprehensive Economic and Trade Agreement (CETA) with the UK, experts believe, could help Indian exporters find more resilient and sustainable revenue streams over the long term, even if some projections suggest that India’s exports to non-US markets could grow by 15–20 per cent annually over the next five years. If realised, this would significantly enhance India’s global trade position and reduce its overdependence on the US.
While it remains to be seen how quickly and successfully India can execute the diversification strategy, industry voices agree that it is no longer a matter of choice but a necessity. Even if trade talks with the US resume and a more favourable agreement is reached, exporters argue that the evolving global geopolitical landscape makes it imperative for India to build a wider and more balanced portfolio of export destinations.
The US has announced an additional 25 per cent tariff on Indian goods, posing a significant challenge to export-driven sectors, particularly those in the apparel and textiles domain.
According to some estimates, the US move to double tariffs on Indian goods to 50 per cent could cut up to 80 bp from India’s GDP growth over the next 12 months.
Experts stress the need for urgent market diversification.
Fibre2Fashion News Desk (DR)
Fashion
Germany’s Puma appoints Nadia Kokni as senior global marketing leader
In her new role as PUMA’s most senior global marketing leader, Nadia will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as PUMA accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline.
Puma has appointed Nadia as its most senior global marketing leader, overseeing brand strategy, creative direction and global communications worldwide.
With senior roles at JD Sports, H&M, Adidas, Tommy Hilfiger and most recently Hugo Boss, she joins as Puma sharpens product storytelling and innovation focus.
Nadia replaces Richard Teyssier and will work closely with chief brand officer Maria Valdes.
Nadia brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as Senior Vice President of Global Marketing & Communications, where she spearheaded large-scale brand transformation and digital acceleration.
“Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Maria Valdes, Chief Brand Officer at PUMA. “Her appointment comes at an important time for PUMA as we bring product creation and storytelling even closer together. Nadia’s leadership will help us deliver sharper product narratives, stronger brand heat and deeper consumer connections globally.”
Nadia’s appointment follows PUMA’s recent decision to put Brand Marketing, Product, Creative Direction, Innovation and Go-To-Market into a single global organisation led by Chief Brand Officer Maria Valdes.
“I’m delighted to join PUMA at such an exciting moment for the brand, it has a powerful heritage and a clear opportunity to lead at the intersection of sports, culture and performance. I look forward to working with Maria and teams around the world to deliver bold, meaningful storytelling that inspires consumers and accelerates PUMA’s next phase of growth,” said Nadia.
Nadia replaces Richard Teyssier, who has decided to leave PUMA to pursue other opportunities.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
US’ textile & apparel import volume eases in Jan-Oct 2025
During the period, apparel imports eased down by *.** per cent to **,***.*** million SME, from **,***.*** million SME in January– October ****. Imports of textiles (non-apparel) reached **,***.*** million SME in January– October ****, marking decline of *.** per cent compared to **,***.*** million SME in the corresponding period of ****.
The import volume of cotton products rose by *.** per cent to **,***.*** million SME during the review period, compared with **,***.*** million SME a year earlier. Meanwhile, imports of man-made fibre (MMF) products eased to **,***.*** million SME in January– October ****, down from **,***.*** million SME in the same period of ****.
Fashion
Patrick Ta Beauty inks distribution deal with Sephora Middle East
Published
January 15, 2026
Patrick Ta Beauty announced on Wednesday its official debut at Sephora Middle East, as the U.S. beauty brand looks to expand within the region.
As part of the deal with the French beauty retailer, Patrick Ta Beauty will launch across 34 Sephora doors throughout the UAE, Saudi Arabia, Kuwait, and Qatar giving locals access to the Vietnamese-American makeup artist’s viral Major Headlines Double-Take Crème & Powder Blush Duo, Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and a selection of Ta’s signature glow giving essentials.
“I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspire me,” said Ta, who co-founded his namesake beauty brand in 2009 with product specialist, Rima Minasyan, and entrepreneur, Avo Minasyan.
“So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together. Bringing Patrick Ta Beauty to Sephora Middle East is a dream come true, and I can’t wait to meet everyone and share our artistry in person with this exciting next chapter for the brand.”
To mark the launch, which rolls out online Janaury 16 and in-store on January 22, Ta will be in the region for a series of celebratory activations, including personal appearances at Sephora Dubai Mall, meet-and-greets, VIP events, and engagements with local creators and tastemakers.
“We are thrilled to bring Patrick Ta Beauty to our vibrant beauty community across the Middle East, who are always seeking the latest innovations,” said Hasmik Panossian, Sephora Middle East managing director.
“Celebrated for its modern artistry and innovative formulas, Patrick Ta Beauty delivers elevated, high-quality products that truly resonate with our customers. At Sephora Middle East, we are proud to consistently introduce the brands our community is asking for, and we look forward to having our customers experience Patrick Ta Beauty firsthand.”
The Midde East deals comes just months after Patrick Ta Beauty inked a new distribution deal with Sephora to enter Mexico, where it is now available across 50 stores locally.
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