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Forever 21 looks to resurrect China, North America business with new partners

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Forever 21 looks to resurrect China, North America business with new partners


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Reuters

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September 1, 2025

​Fast fashion brand Forever 21 is making its fourth run at the Chinese market, having previously entered and exited the world’s second-largest economy three times since 2008.

Forever 21

Also in the brand’s sights is a new partner to help relaunch in the North American market, with further announcements to come on that soon, according to Authentic Brands Group, the owner of Forever 21’s global intellectual property.

China and the U.S. will be the focus for the near-term, Authentic Brands said in a press release.

In March, Forever 21 filed for bankruptcy in the U.S. for the second time in six years and said it would wind down its domestic operations, hurt by mounting online competition in the fast-fashion sector and weak mall traffic.

After re-launching its China business for the third time in 2022 and opening some brick and mortar stores outside of the country’s major fashion capitals, the business quietly wound down again late in 2024, according to local media reports.

But now, it’s back and making some noise, its bright yellow signature colour popping up in major Chinese cities in recent months with marketing events at music festivals and Forever 21 advertisements plastering train interiors on Shanghai’s metro.

This time around Authentic Brands is partnering with brand operator Chengdi, a company partly owned by e-commerce platform Vipshop Holdings. Chengdi said at a press day for the brand’s relaunch in Shanghai on Thursday that it will focus on localising operations, introducing Forever 21 to a new generation of young consumers in China, and aims to open bricks-and-mortar stores in 2026.

Last year, during a presentation, Authentic Brands CEO Jamie Salter said acquiring Forever 21, which was bought out of bankruptcy in 2020, was “probably the biggest mistake I made.”

When asked about those comments this week, a spokesperson for Authentic Brands said Salter “has always believed that (having Forever 21 as part of Authentic Brands Group) is a good idea and he still believes that.”
 

© Thomson Reuters 2025 All rights reserved.



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Fashion

US’ Old Navy launches little navy, a new newborn essentials collection

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US’ Old Navy launches little navy, a new newborn essentials collection



Old Navy announces Little Navy, a brand-new collection of newborn essentials designed to make those first months a little easier, and a lot cuter. Little Navy offers thoughtfully designed pieces that are easy to mix and match, making shopping and gifting a breeze for your littlest style icon. This is the newest way Old Navy continues to be a style destination for every generation, moment and milestone.

“We designed this collection with parents in mind. Shopping for a newborn, as a gift or for your own, should feel joyful and easy. Everything is intended to be mixed together and matched — it’s fun, it’s emotional, and the value is incredible.”. – Sarah Holme, Head of Design & Product Development for Old Navy.

Old Navy has introduced Little Navy, a new collection of newborn essentials designed to simplify early-stage shopping and gifting.
The range includes layettes, hats, booties and mix-and-match basics in soft, seasonless colours and cosy fabrics.
Sized for babies up to 24 months, the line focuses on comfort, versatility, emotional appeal and strong value for modern parents.

Little Navy goes beyond onesies, offering layettes, hats, booties, and more, all in one convenient collection and no extra searching required. It features a soft, seasonless color palette, cozy fabrics, and versatile styles made for newborns and babies up to 24 months, with sizing that allows Little Navy to grow with baby.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Bangladesh’s BGMEA seeks policy reforms, release of pending incentives

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Bangladesh’s BGMEA seeks policy reforms, release of pending incentives



Bangladesh Garment Manufacturers and Exporters Association (BGMEA) representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without delay and simplify the disbursement process.

They said bank audit procedures have stalled numerous applications. Around Tk 57 billion in incentives for the textile and apparel sector remain unsettled in fiscal 2025-26, creating acute liquidity pressure and affecting exports.

Bangladesh trade body BGMEA representatives recently met Finance Minister Amir Khasru Mahmud Chowdhury and urged him to release pending cash incentives without waiting for quarterly release schedules and simplify the disbursement process.
They said bank audit procedures have stalled numerous applications.
They also raised concerns over loan rescheduling and working capital.

The authorities were requested to disburse incentives upon application submission instead of waiting for quarterly release schedules, according to a release from the trade body.

BGMEA vice president Mohammad Shihab Uddoja Chowdhury raised concerns over loan rescheduling and working capital. He said banks often reschedule loans to maintain non-performing loan ratios, but fail to provide the working capital factories need to resume operations.

He proposed that banks pair rescheduling with working capital support to create a win-win outcome, allowing factories to operate and repay loans. The finance minister agreed with the proposal.

BGMEA leaders also called for business facilitation and lower operational costs to help Bangladesh remain competitive in the global market. They sought policy support to remove obstacles in customs, ports and other administrative layers and to ensure an investment-friendly environment.

Fibre2Fashion News Desk (DS)



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Bangladesh’s CPD calls for reforms in biz & tax climate, trade deals

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Bangladesh’s CPD calls for reforms in biz & tax climate, trade deals




Bangladesh think tank Centre for Policy Dialogue has called for major reforms in business environment, tax collection, trade deals and FDI management, cautioning that the country’s post-election economic transition may be at risk without evidence-based decisions and strong accountability.
A CPD study identified ‘leaking revenue’ as the weakest area across all decision-making indicators.



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