Fashion
Forever 21 looks to resurrect China, North America business with new partners
By
Reuters
Published
September 1, 2025
Fast fashion brand Forever 21 is making its fourth run at the Chinese market, having previously entered and exited the world’s second-largest economy three times since 2008.
Also in the brand’s sights is a new partner to help relaunch in the North American market, with further announcements to come on that soon, according to Authentic Brands Group, the owner of Forever 21’s global intellectual property.
China and the U.S. will be the focus for the near-term, Authentic Brands said in a press release.
In March, Forever 21 filed for bankruptcy in the U.S. for the second time in six years and said it would wind down its domestic operations, hurt by mounting online competition in the fast-fashion sector and weak mall traffic.
After re-launching its China business for the third time in 2022 and opening some brick and mortar stores outside of the country’s major fashion capitals, the business quietly wound down again late in 2024, according to local media reports.
But now, it’s back and making some noise, its bright yellow signature colour popping up in major Chinese cities in recent months with marketing events at music festivals and Forever 21 advertisements plastering train interiors on Shanghai’s metro.
This time around Authentic Brands is partnering with brand operator Chengdi, a company partly owned by e-commerce platform Vipshop Holdings. Chengdi said at a press day for the brand’s relaunch in Shanghai on Thursday that it will focus on localising operations, introducing Forever 21 to a new generation of young consumers in China, and aims to open bricks-and-mortar stores in 2026.
Last year, during a presentation, Authentic Brands CEO Jamie Salter said acquiring Forever 21, which was bought out of bankruptcy in 2020, was “probably the biggest mistake I made.”
When asked about those comments this week, a spokesperson for Authentic Brands said Salter “has always believed that (having Forever 21 as part of Authentic Brands Group) is a good idea and he still believes that.”
© Thomson Reuters 2025 All rights reserved.
Published
October 17, 2025
Diamond jewellery brand Zen Diamond has announced its partnership with the Natural Diamond Council with the aim of promoting both natural diamonds and responsible sourcing to boost consumer trust.
“At Zen Diamond, we’ve always believed that every diamond carries not just timeless beauty but also a responsibility- to our artisans, to communities, and to customers seeking trust,” said Zen Diamond India’s managing director Neil Sonawala in a press release. “This NDC partnership is more than a badge; it is a commitment to transparency, integrity, and sustainability. We are honoured to join the ranks of globally verified natural diamond brands, and this milestone will further guide our future innovations and client relationships.”
The partnership also highlights Zen Diamond’s commitment to authenticity and sustainability, according to the business, which counts over 450 stores globally. By offering its customers an independent assurance of authenticity, the business aims to bolster confidence and promote responsible luxury in the diamond industry.
“At Natural Diamond Council, our focus is on promoting facts, sustainable practices, transparency and authenticity of natural diamonds, while staying attuned to modern consumer preferences,” said the Natural Diamond Council’s managing director for India and the Middle East Richa Singh. “These shared values form the foundation of our partnership with Zen Diamond, whose responsible sourcing, ethical approach and international design sensibility resonate strongly with young, style-conscious audiences.”
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One hundred years ago, in 1925, TI was granted its Royal Charter by King George V, transforming it from a professional association into a globally recognised chartered body, and in Singapore from October 28-31, is seeking to strengthen its international partnerships while welcoming new Corporate Members to its expanding global network.
The Textile Institute (TI) is celebrating its centenary with a global expansion drive at ITMA Asia + CITME 2025 in Singapore from October 28–31.
Exhibiting with BTMA, TI aims to boost corporate membership and international partnerships.
With sections in over 60 countries, TI continues advancing professional training, research and collaboration across sectors like technical textiles and mobility.
Shared growth
At Stand B105 in Hall 8, TI will exhibit as a reciprocal member of the British Textile Machinery Association (BTMA), showcasing the power of collaboration and shared growth. The long-standing partnership between the two organisations has been further strengthened by the appointment of BTMA CEO Jason Kent as TI’s new Commercial Vice President, bringing fresh industry insight and influence to the role.
“Our joint presence in Singapore underlines how enduring partnerships strengthen the entire industry,” Kent says. “Corporate Membership of The Textile Institute gives organisations access to an international network of professionals, cutting-edge research and strategic benefits valued at over £10,000 a year.”
Advantages
Membership unlocks a host of advantages, including global promotion and visibility, invitations to high-level networking events and training, collaboration on industry-led research, professional recognition through chartered qualifications and access to TI’s publications, data and R&D resources.
“As the only global professional body in this sector with a Royal Charter, we are driving the industry forward through high-quality events and training courses that equip professionals for the future,” says TI CEO Stephanie Dick. “Together with our Corporate Members, we’re tackling skills gaps, developing practical training solutions and reaching international audiences.”
New industries
“This is an exciting time for the industry, especially with the major opportunities being opened up in new technical textiles for rising industries such as energy and data storage, future mobility and advanced infrastructure,” adds TI President Charles Wood. “Whether you’re a multinational manufacturer or a fast-growing SME, TI offers a neutral, not-for-profit platform where your voice is heard and your ambitions are supported. As we expand our influence across Asia and beyond, we’re inviting new Corporate Members to join us, benefit from our resources and help shape the Institute with their expertise.”
The Textile Institute is ideally positioned to help organisations stay competitive, connected and compliant. From its first foundation in Manchester in 1910, its approach has always been to be “not of Manchester, but international”, and with sections and special interest groups active across the globe, it now serves members in over 60 countries, empowering professionals across every link in the textile supply chain.
“We are looking forward to exploring new possibilities with as many forward-looking companies as possible at this year’s ITMA Asia + CITME,” concludes Jason Kent.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (KD)
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