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French label Brut Archives accelerates international expansion with New York boutique

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French label Brut Archives accelerates international expansion with New York boutique


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December 23, 2025

Brut Archives announces the opening of its second boutique worldwide, in New York, following its historic establishment in Paris. This launch marks a new milestone in the brand’s international development strategy.

Brut boutique in New York – DR

Founded in Paris by Paul Ben Chemhoun, Brut Archives launched in 2017 with the creation of a vintage showroom designed exclusively for fashion industry professionals. This first space brought together a tightly curated selection of textile archives, drawn mainly from workwear, Americana, and denim.

In March 2019, the brand took another step with the opening of its first Paris boutique at 3 rue Réaumur, in the 3rd arrondissement. For three years, the offer available to the public consisted exclusively of second-hand pieces and rare vintage archive pieces, while maintaining a B2B activity serving industry professionals. This address became a hybrid space at the crossroads of boutique, archive and the transmission of textile know-how.

In 2022, Brut Archives made a major strategic shift, bringing its vintage activity to a definitive close to focus fully on developing its own clothing line. All creative work, as well as the upcycling studio, was then centralised in Paris under the direction of managing director and creative director Paul Ben Chemhoun. The collections are founded on raw, durable materials, combining new fabrics with archive materials- an approach that has become the brand’s signature.

Originally conceived as a menswear brand, Brut Archives now appeals to an ever-growing female audience, thanks to timeless pieces and a cross-cutting vision of the wardrobe. The brand currently employs more than 40 people worldwide and remains 100% owned by its founder.

With the US now Brut Archives’ largest online market, and New York’s energy an integral part of its DNA, opening a shop in the city was an obvious move. The New York boutique, located at 37A Orchard Street, near Chinatown, offers a total floor area of around 144 square metres, with 74 square metres dedicated to retail space and 70 square metres to logistics. This is the brand’s second boutique worldwide. The brand deliberately distributes its collections exclusively via its official website and its two boutiques, with no wholesale network.

Brut Archives now operates two boutiques worldwide, in Paris and New York. The brand plans to reach turnover of €10 million by the end of 2025, a projection that accompanies the structuring and international expansion of the house.

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Fashion

South Indian cotton yarn under pressure on weak demand

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South Indian cotton yarn under pressure on weak demand



In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”

In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,****,*** (~$**.****.**) and ****;*,****,*** per * kg (~$**.****.**) (excluding GST), respectively. Other prices include ** combed warp at ****;****** (~$*.***.**) per kg, ** carded weft at ****;*,****,*** (~$**.****.** per *.* kg, **/** carded warp at ****;****** (~$*.***.**) per kg, **/** carded warp at ****;****** (~$*.***.**) per kg and **/** combed warp at ****;****** (~$*.***.**) per kg, according to trade sources.



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Bangladesh–US tariff deal may have limited impact on India

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Bangladesh–US tariff deal may have limited impact on India



The proposed Bangladesh–US trade understanding, which could allow near zero-tariff access for Bangladeshi garments to the American market subject to specific riders, has triggered debate within India’s textile and apparel industry. The real gains from zero tariffs may be limited due to high freight costs, longer lead times, and insufficient capacity in Bangladesh’s spinning and weaving/knitting sectors.

Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.

The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.

However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.

Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.

Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.

Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.

While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.

Fibre2Fashion News Desk (KUL)



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US lawmakers introduce Last Sale Valuation Act to end customs loophole

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US lawmakers introduce Last Sale Valuation Act to end customs loophole



United States (US) Senator Bill Cassidy, along with Senator Sheldon Whitehouse, have introduced the ‘Last Sale Valuation Act,’ legislation aimed at closing a long-standing customs loophole that allows importers to underpay duties by declaring goods at artificially low values. The act would require tariffs to be assessed on the final sale value of imported goods rather than earlier transactions in complex overseas supply chains.

“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.

US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.

If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.

The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.

“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.

Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.

Fibre2Fashion News Desk (CG)



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