Fashion
French label Brut Archives accelerates international expansion with New York boutique
Published
December 23, 2025
Brut Archives announces the opening of its second boutique worldwide, in New York, following its historic establishment in Paris. This launch marks a new milestone in the brand’s international development strategy.
Founded in Paris by Paul Ben Chemhoun, Brut Archives launched in 2017 with the creation of a vintage showroom designed exclusively for fashion industry professionals. This first space brought together a tightly curated selection of textile archives, drawn mainly from workwear, Americana, and denim.
In March 2019, the brand took another step with the opening of its first Paris boutique at 3 rue Réaumur, in the 3rd arrondissement. For three years, the offer available to the public consisted exclusively of second-hand pieces and rare vintage archive pieces, while maintaining a B2B activity serving industry professionals. This address became a hybrid space at the crossroads of boutique, archive and the transmission of textile know-how.
In 2022, Brut Archives made a major strategic shift, bringing its vintage activity to a definitive close to focus fully on developing its own clothing line. All creative work, as well as the upcycling studio, was then centralised in Paris under the direction of managing director and creative director Paul Ben Chemhoun. The collections are founded on raw, durable materials, combining new fabrics with archive materials- an approach that has become the brand’s signature.
Originally conceived as a menswear brand, Brut Archives now appeals to an ever-growing female audience, thanks to timeless pieces and a cross-cutting vision of the wardrobe. The brand currently employs more than 40 people worldwide and remains 100% owned by its founder.
With the US now Brut Archives’ largest online market, and New York’s energy an integral part of its DNA, opening a shop in the city was an obvious move. The New York boutique, located at 37A Orchard Street, near Chinatown, offers a total floor area of around 144 square metres, with 74 square metres dedicated to retail space and 70 square metres to logistics. This is the brand’s second boutique worldwide. The brand deliberately distributes its collections exclusively via its official website and its two boutiques, with no wholesale network.
Brut Archives now operates two boutiques worldwide, in Paris and New York. The brand plans to reach turnover of €10 million by the end of 2025, a projection that accompanies the structuring and international expansion of the house.
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Fashion
EU green mandates and the Vietnam T&A industry
With sustainability benchmarks rising, companies are rethinking how they produce and deliver, pivoting toward greener, more circular models that reduce waste, emissions, and resource use.
The stakes are high. In 2025, Vietnam’s exports to the EU reportedly reached $56.2 billion, up 10.1 per cent year on year, underscoring how pivotal Europe is for the country’s manufacturing base.
Vietnam’s textile and footwear exporters are accelerating sustainability efforts as stricter EU regulations reshape market access requirements.
Rising compliance pressure from measures such as CBAM and ESPR is pushing manufacturers toward circular production, cleaner technologies and greater supply-chain transparency, though limited green finance remains a major challenge for smaller firms.
The EU market, nevertheless, comes with its own challenges as access to this market increasingly depends on meeting strict environmental and product-design requirements.
The EU is rolling out an ambitious sustainability agenda, including the Carbon Border Adjustment Mechanism (CBAM) and the Ecodesign for Sustainable Products Regulation (ESPR). Together, these measures are changing what global suppliers must document, design, and decarbonise.
ESPR shifts expectations toward durability, repairability, and recyclability, while pushing manufacturers to reduce products’ overall environmental footprint. Supply chains are also expected to become more transparent through Digital Product Passports, and practices such as destroying unsold goods being phased out gradually.
For Vietnam’s exporters, compliance is becoming a baseline requirement to keep EU orders and remain competitive.
Recognising this, both the Government and industry players are stepping up. Vietnam’s long-term development strategy for textiles and footwear, which stretches to 2030 with a vision toward 2035, places sustainability at its core. The plan charts a path toward efficient, environmentally responsible growth anchored in a circular economy, where materials are reused, waste is minimised, and production cycles are closed rather than linear.
Crucially, it also provides a legal backbone to help businesses align with global sustainability trends.
On the ground, change is already underway. Textile and apparel manufacturers are investing in renewable energy, upgrading machinery, and fine-tuning production processes to cut emissions and resource use. These shifts are not just about compliance; they are about future-proofing operations in a market where green credentials increasingly determine who wins contracts.
However, the transition has not been entirely seamless. A key barrier seems to be access to green finance, especially for small and medium-sized enterprises. Large firms can more readily fund clean technologies and certification, while smaller suppliers often struggle to fund the shift, risking exclusion from high-value export markets if they cannot keep pace.
There is also a growing recognition that policy support needs to go further. As Vietnam leans into a circular economy, industry voices are calling for a more cohesive and comprehensive framework, one that not only sets clear standards for circular products but also actively incentivises recycling, cleaner production, and sustainable innovation.
Without this, progress risks being uneven, with smaller firms left behind.
Momentum is, nevertheless, building as manufacturers and policymakers push for better-aligned standards and support mechanisms. The goal is to narrow the gap between sustainability ambition and day-to-day implementation across the sector.
The aim is clear: create an ecosystem where businesses of all sizes can invest in circular solutions, strengthen their export capabilities, and meet the EU’s exacting standards head-on.
Fibre2Fashion News Desk (DR)
Fashion
Vietnam’s flat apparel exports hide the real trade signal
Fashion
Bangladesh net FDI inflows up 39.36% in 2025
The increase was driven primarily by higher reinvested earnings and intra-company loans, indicating continued engagement by existing investors with Bangladesh.
Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans increased by 25.68 per cent, from $621.96 million to $781.68 million.
Bangladesh’s net FDI inflows increased by 39.36 per cent last year to $1,770.42 million compared with $1,270.39 million in 2024, the Bangladesh Bank said.
The increase was driven primarily by higher reinvested earnings and intra-company loans.
Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans rose by 25.68 per cent.
Equity capital remained broadly stable, rising by 1.84 per cent, from $544.64 million to $554.64 million in 2025, a release from Bangladesh Investment Development Authority said.
Greenfield project announcements declined by 16 per cent in 2025.
Fibre2Fashion News Desk (DS)
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