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German brand Birkenstock’s revenue climbs 12% in Q3 FY25

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German brand Birkenstock’s revenue climbs 12% in Q3 FY25



Birkenstock has reported revenue of €635 million (~$743.95 million), up 12 per cent in the third quarter of fiscal 2025, compared to the fiscal third quarter of fiscal 2024 on a reported basis and up 16 per cent in constant currency. Revenue growth was supported by high single-digit unit growth and mid-single-digit growth in Average Selling Price (ASP). Closed-toe shoes continue to outpace the growth of sandals, contributing to the higher ASP. Closed-toe share of revenue increased 400 basis points year-over-year.

B2B revenue grew 15 per cent on a reported basis and 18 per cent in constant currency, supported by strong demand and sell-through at key partners. DTC revenue was up 9 per cent in reported and 12 per cent in constant currency. The company opened 13 new stores during the fiscal third quarter of 2025, bringing the total number of retail stores to 90.

Birkenstock reported ~$743.95 million in Q3 FY25 revenue, up 12 per cent reported and 16 per cent in constant currency.
Growth was driven by increased unit sales, higher ASP, and strong demand across regions.
Closed-toe shoes outpaced sandals, boosting ASP.
B2B and DTC saw double-digit growth.
The company added 24 stores globally, bringing the total to 90.

In the Americas segment, Birkenstock delivered third-quarter revenue growth of 10 per cent on a reported basis and 16 per cent in constant currency. Both B2B and DTC grew at a strong double-digit pace in constant currency. The company opened three new stores (Houston, Deer Park, and Naperville), bringing the total number of stores in the Americas segment to 13.

Revenue in EMEA grew 13 per cent in the third quarter of 2025 in reported and constant currency. Both B2B and DTC grew in double digits. The company opened new stores in The Hague and San Sebastian, bringing the total stores in the EMEA segment to 39.

In the APAC segment, Birkenstock achieved revenue growth of 21 per cent on a reported basis and 24 per cent on a constant currency basis in the third quarter of 2025. The company opened eight new stores, bringing the total in APAC to 38. Additionally, the company grew the number of mono-brand partner stores by over 20 per cent in APAC.

“Our third quarter results prove the strong foundation of our brand. Reported revenue growth was 12 per cent. On a constant currency basis, we grew revenue by 16 per cent, with double-digit growth in all regions. Underlying demand remains strong and we are on track to meet our target of constant currency growth at the high end of the 15-17 per cent range we provided at the beginning of the year. We saw significant margin improvement in the quarter, driven by sales price adjustments net of inflation and better absorption. This puts us on track to meet our Adjusted EBITDA margin target for the year despite the currency headwinds. We believe we are well-positioned to manage the impact of the current 15 per cent US/EU tariff agreement through a combination of pricing adjustment, cost discipline and inventory management to protect the long-term health and profitability of the Birkenstock brand,” Oliver Reichert, CEO of Birkenstock and member of the board of directors of the company, said.

Fibre2Fashion News Desk (RR)



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Calais-Caudry Lace aims to secure European Geographical Indication status

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Calais-Caudry Lace aims to secure European Geographical Indication status


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October 18, 2025

Recognised as a protected geographical indication in France, Dentelle de Calais-Caudry says it has begun the process of becoming a European geographical indication to better protect its identity against low-grade counterfeits.

Dentelle de Calais-Caudry

From December 1, the European Union will introduce a simplified procedure under Regulation 2024/1143, which now governs geographical indications and protected designations of origin across its Member States.

Crucially, Europe is now extending a protection regime to artisanal, manufactured, and industrial products, which was previously reserved for agricultural produce, foodstuffs, and spirits.

“The Dentelliers de Calais-Caudry have already applied to the INPI, which is responsible for forwarding their application to the EUIPO (European Union Intellectual Property Office), so that their geographical indication can be recognised throughout the European Union”, say the Calais and Caudry lacemakers.

Dentelle de Calais-Caudry became a regulated geographical indication in France at the beginning of 2024. It took the local industry’s representatives five years to achieve this goal, which aims to distinguish and protect know-how that is more than two centuries old, and relies on the use of imposing, complex Leavers looms, which lend their name to the lace they produce. In 1958, the “Dentelle de Calais” label was launched, and in 2015 it became “Dentelle de Calais-Caudry”, to include manufacturers from the Caudry area.

Dentelle de Calais-Caudry

“Regularly confronted with very poor-quality counterfeits that damage their image and sales, the lacemakers of Calais-Caudry will, by obtaining this European geographical indication, benefit from legal protection across the 27 countries of the Union”, says the label, which hopes that “this guarantee of authenticity and quality, which will reassure all designers, stylists and lovers of Calais-Caudry lace, will help safeguard this know-how, these ‘passion’ trades, and accelerate international development.”

Today, Calais-Caudry lace is produced in Calais by Codentel, Cosetex, Noyon (Darquer), and Sophie Hallette / Riechers Marescot, which also operates in Caudry. The town is also home to Beauvillain Davoine, Darquer & Méry, Dentelles André Laude, Dentelles MC, Jean Bracq, and Solstiss.

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Weak demand drags Hong Kong apparel imports down 33% in Jan–Aug

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Weak demand drags Hong Kong apparel imports down 33% in Jan–Aug












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EU enforces new Waste Framework Directive to boost circular economy

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EU enforces new Waste Framework Directive to boost circular economy



The European Union’s (EU) targeted revision of the Waste Framework Directive officially entered into force yesterday, introducing common rules for Extended Producer Responsibility (EPR) in textiles and binding food waste reduction targets for all Member States, according to the European Commission.

The new directive aims to cut waste, reduce environmental damage, and strengthen the EU’s economic resilience by driving sustainable innovation and decreasing reliance on raw materials. It aligns with the EU’s Competitiveness Compass and Strategic Agenda for 2024–29, European Commission said in a press release.

The European Union’s revised Waste Framework Directive came into effect yesterday, establishing unified rules for EPR in textiles and setting binding targets to reduce food waste.
Aimed at cutting waste and boosting circularity, it requires Member States to set up EPR schemes, reduce food waste by up to 30 per cent by 2030, and promote eco-modulated fees, and sustainable design.

The EU’s textile and clothing industry remains an economic powerhouse, generating €170 billion (~$198.9 billion) in 2023 and employing 1.3 million people across nearly 197,000 companies. Yet, it is also one of the most resource-intensive sectors, ranking third in water and land use impact and fifth in raw material use and greenhouse gas emissions. In 2019 alone, the EU generated 12.6 million tonnes of textile waste, with only one-fifth separately collected for reuse or recycling.

To address these challenges, the revised directive introduces two major sets of measures to promote circularity and competitiveness:

  • Under mandatory EPR schemes, each Member State must establish a system requiring producers of textiles and footwear to pay fees for every product placed on the market. These funds will finance collection, reuse, recycling, and disposal operations. The fees will also support consumer awareness campaigns and R&D in sustainable design and waste prevention. EPR fees will vary according to sustainability criteria under the Eco-design for Sustainable Products Regulation (ESPR)—a principle known as eco-modulation. Producers will pay less for durable, recyclable, and eco-friendly products, incentivising circular design.
  • The directive also sets new rules for managing used textiles, ensuring that all separately collected textiles are classified as waste to prevent false reuse labelling and illegal exports. Unsorted textile waste will fall under the Waste Shipment Regulation.

Member States have 20 months to transpose the directive into national law and 30 months to set up their textile and footwear EPR schemes. Competent authorities must be designated by January 17, 2026, and updated food waste prevention plans finalised by October 17, 2027.

Fibre2Fashion News Desk (SG)



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