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German brand Birkenstock’s revenue climbs 12% in Q3 FY25

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German brand Birkenstock’s revenue climbs 12% in Q3 FY25



Birkenstock has reported revenue of €635 million (~$743.95 million), up 12 per cent in the third quarter of fiscal 2025, compared to the fiscal third quarter of fiscal 2024 on a reported basis and up 16 per cent in constant currency. Revenue growth was supported by high single-digit unit growth and mid-single-digit growth in Average Selling Price (ASP). Closed-toe shoes continue to outpace the growth of sandals, contributing to the higher ASP. Closed-toe share of revenue increased 400 basis points year-over-year.

B2B revenue grew 15 per cent on a reported basis and 18 per cent in constant currency, supported by strong demand and sell-through at key partners. DTC revenue was up 9 per cent in reported and 12 per cent in constant currency. The company opened 13 new stores during the fiscal third quarter of 2025, bringing the total number of retail stores to 90.

Birkenstock reported ~$743.95 million in Q3 FY25 revenue, up 12 per cent reported and 16 per cent in constant currency.
Growth was driven by increased unit sales, higher ASP, and strong demand across regions.
Closed-toe shoes outpaced sandals, boosting ASP.
B2B and DTC saw double-digit growth.
The company added 24 stores globally, bringing the total to 90.

In the Americas segment, Birkenstock delivered third-quarter revenue growth of 10 per cent on a reported basis and 16 per cent in constant currency. Both B2B and DTC grew at a strong double-digit pace in constant currency. The company opened three new stores (Houston, Deer Park, and Naperville), bringing the total number of stores in the Americas segment to 13.

Revenue in EMEA grew 13 per cent in the third quarter of 2025 in reported and constant currency. Both B2B and DTC grew in double digits. The company opened new stores in The Hague and San Sebastian, bringing the total stores in the EMEA segment to 39.

In the APAC segment, Birkenstock achieved revenue growth of 21 per cent on a reported basis and 24 per cent on a constant currency basis in the third quarter of 2025. The company opened eight new stores, bringing the total in APAC to 38. Additionally, the company grew the number of mono-brand partner stores by over 20 per cent in APAC.

“Our third quarter results prove the strong foundation of our brand. Reported revenue growth was 12 per cent. On a constant currency basis, we grew revenue by 16 per cent, with double-digit growth in all regions. Underlying demand remains strong and we are on track to meet our target of constant currency growth at the high end of the 15-17 per cent range we provided at the beginning of the year. We saw significant margin improvement in the quarter, driven by sales price adjustments net of inflation and better absorption. This puts us on track to meet our Adjusted EBITDA margin target for the year despite the currency headwinds. We believe we are well-positioned to manage the impact of the current 15 per cent US/EU tariff agreement through a combination of pricing adjustment, cost discipline and inventory management to protect the long-term health and profitability of the Birkenstock brand,” Oliver Reichert, CEO of Birkenstock and member of the board of directors of the company, said.

Fibre2Fashion News Desk (RR)



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EU Parliament, Council reach deal on major reform of Customs Code

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EU Parliament, Council reach deal on major reform of Customs Code



The European Parliament and European Council yesterday reached an agreement on a major reform of the European Union (EU) Customs Code to address problems relating to e-commerce, safety of goods and efficiency.

According to the informal agreement, there will be a new handling fee for each item entering the EU from non-EU countries and sent directly to EU consumers, to cover the extra cost of handling an ever-increasing number of individual parcels.

This will be paid by the same entity responsible for paying other customs charges for the same parcel, to avoid shifting the cost to consumers.

The European Parliament and European Council have reached a deal on a major reform of the EU Customs Code to address problems relating to e-commerce, safety of goods and efficiency.
A new handling fee will be charged for each item entering the EU from non-EU nations and sent directly to EU consumers.
The European Commission will establish the level of the fee and reassess it every two years.

The European Commission will establish the level of the fee and reassess it every two years. Member states will start collecting it as soon as the necessary information technology (IT) system becomes operational, and in any case no later than November 1, this year.

Under the new rules, sellers and platforms that facilitate distance sales of goods from non-EU countries directly to EU customers will be treated as importers. This will oblige them to provide customs authorities with all the necessary data, pay or guarantee any charges, and make sure that the goods comply with EU laws, an official release said.

These companies must be established in the EU or be represented by an EU-based entity having either authorised economic operator (AEO) or trusted trader status. This should prevent the use of shell companies.

To incentivise bulk shipments that are easier for customs authorities to check, non-EU country sellers and platforms are encouraged to operate warehouses in the EU. Their intra-EU client shipments would benefit from a lower handling fee, provided their goods were imported in collective packaging and large enough quantities to make customs checks more efficient.

Companies that repeatedly ignore EU rules could be punished with a fine of at least 1 per cent (and up to 6 per cent) of the total value of goods imported into the EU in the previous 12 months.

Additionally, customs authorities may suspend, revoke, or annul their trusted trader or AEO status and flag them as high-risk operators.

Import-export companies that follow the rules and agree to cooperate transparently with the customs authorities may benefit from a simplified ‘trust and check’ regime. This would initially require them to go through thorough vetting and grant customs authorities access to their electronic systems.

In exchange, their shipments would be checked less frequently and they would have more flexibility regarding the payment of duties and fees.

The current AEO qualification will remain in place to keep customs status accessible to smaller economic operators.

The reform also establishes a new customs data hub to be managed by the new EU Customs Authority (EUCA). It will be available for optional use by 2031 and mandatory by 2034.

The data hub will replace at least 111 software systems currently used by customs.

The provisional agreement needs to be officially approved by Parliament in plenary as well as by the EU Council, before it will become law.

Fibre2Fashion News Desk (DS)



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EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit

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EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit



The European Union’s (EU) apparel imports dropped by 15.48 per cent year on year (YoY) in January this year to €7.03 billion ($8.15 billion), according to data from Eurostat.

This was driven by an 8.36-per cent YoY decline in import volume and a 7.76-per cent YoY decrease in average unit prices.

The EU’s apparel imports fell by 15.48 per cent YoY in January to €7.03 billion, according to Eurostat.
Bangladesh’s apparel exports to the EU fell to €1.43 billion in January—a 25.25-per cent drop in value.
China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value.
India, Pakistan, Vietnam and Cambodia also remained in negative territory.

Bangladesh’s apparel exports to the bloc fell to €1.43 billion in January—a sharp 25.25-per cent drop in value. It saw a 17.49-per cent YoY decrease in the quantity of goods shipped, coupled with a 9.41 per cent drop in the unit price per kilogram.

China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value. Its unit prices dropped by 8.01 per cent YoY, while its export volume grew a bit by 1.21 per cent YoY.

Turkey faced a severe hit with a 29.12-per cent YoY decrease in apparel export value to the EU in the month, totaling €619.98 million.

Other countries like India, Pakistan, Vietnam and Cambodia remained in negative territory, reflecting a broad-based slowdown in the European fashion retail market.

Fibre2Fashion News Desk (DS)



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EU gains meet a harsh reality in India: War, rupee, energy shock

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EU gains meet a harsh reality in India: War, rupee, energy shock




India’s textile outlook is turning structurally complex.
The EU pact targets ~99.5 per cent trade coverage with phased duty relief, while rupee weakness supports exports.
However, crude volatility, >80 per cent import energy dependence, polyester cost inflation and US market softness (≈28 per cent share) are fragmenting performance, reinforcing a shift towards cotton-led, EU-focused exporters.



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