Fashion
German shirt-making pioneer Eberhard Bezner turns 90
Published
December 30, 2025
Eberhard Bezner turns 90. The long-standing managing director and current co-owner of Olymp Bezner KG, and co-founder of the eponymous foundation in Bietigheim-Bissingen, Baden-Württemberg (Ludwigsburg district), will celebrate his milestone birthday on December 31. As a German fashion entrepreneur, Bezner brought numerous innovations in modern shirt-making to fruition, laying the foundations for the company’s outstanding market position today.
Eberhard Bezner was born on December 31, 1935 in Stuttgart, Württemberg, the only child of company founder Eugen Bezner and his wife, Wilma (née Klaus).
Bezner grew up in Bietigheim and Ingersheim in the district of Ludwigsburg. After completing his schooling in Bietigheim in 1950, he began a structured apprenticeship as a textiles and retail merchant with a textile wholesaler in Ludwigsburg.
Bezner then joined his parents’ company in September 1953, initially as a junior employee. Following the sudden death of his father, Eugen, in January 1960, he had to take responsibility for the fast-growing, medium-sized shirt manufacturer overnight, at just 24 years of age.
As managing partner, he devoted himself to this role for many decades, until the complete handover to his son and successor, Mark Bezner, who now successfully runs the internationally active family business in its third generation.
One of Eberhard Bezner’s key entrepreneurial achievements was recognising, as early as the late 1960s, the growing difficulties facing domestic textile production in Germany.
The demand for qualified production workers could scarcely be met at that time. In the face of near-full employment, the local textile and clothing industry, particularly in the Middle Neckar region, continuously lost workers to traditionally strong sectors such as mechanical engineering and the automotive industry.
As a result, alternatives for shirt production had to be found abroad- this was the only way to preserve the medium-sized company and safeguard jobs in Germany.
In addition to his many years as an entrepreneur, Eberhard Bezner also took on political responsibility at municipal level in his hometown of Bietigheim for decades. From 1968 to 2004, he was at times the longest-serving councillor in the CDU group on the Bietigheim-Bissingen city council and also served, on an honorary basis, as deputy to the then Lord Mayor, Manfred List (CDU).
For his numerous services to the community as a citizen, patron, sponsor, and elected official, he received the Badge of Honour of the state of Baden-Württemberg and also holds the Cross of Merit on ribbon of the Order of Merit of the Federal Republic of Germany. In October 2013, Eberhard Bezner was additionally honoured by the Baden-Baden Economic Forum for his life’s work as the doyen of the German shirt industry and as a shareholder of OLYMP.
Guided by the humanist maxim “It is far more blessed to give than to receive,” the committed philanthropist Eberhard Bezner has long been active in charitable humanitarian projects. Together with his son, Mark Bezner, and his daughter, Birgit Bezner-Fischer, he founded the Olymp Bezner Foundation in 2008 with a private endowment of one million euros, which has since worked worldwide to support the education, health, and welfare of children and young people.
In 2010, Eberhard Bezner opened the “EBERHARDS” hotel and restaurant, now run by his grandson Bastian Fischer, as a stylish address in Bietigheim-Bissingen. In a prime city-centre location- right on the River Enz, beside the Bietigheim railway viaduct, the town’s landmark, and opposite the municipal indoor swimming pool- EBERHARDS combines high-quality accommodation for business travellers and holidaymakers with culinary experiences for connoisseurs and lovers of regional cuisine.
Eberhard Bezner is also an avid music lover and the initiator of the “Jazz im OLYMP” festival, which has been held annually on the company premises since 2001 and has established itself as a cultural highlight in the Stuttgart region with its numerous international music groups, performers and bands. As a sports fan and sponsor, Bezner has also been a major supporter of local sports clubs in Bietigheim-Bissingen for decades.
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Fashion
South Indian cotton yarn under pressure on weak demand
In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”
In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,***–*,*** (~$**.**–**.**) and ****;*,***–*,*** per * kg (~$**.**–**.**) (excluding GST), respectively. Other prices include ** combed warp at ****;***–*** (~$*.**–*.**) per kg, ** carded weft at ****;*,***–*,*** (~$**.**–**.** per *.* kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg, **/** carded warp at ****;***–*** (~$*.**–*.**) per kg and **/** combed warp at ****;***–*** (~$*.**–*.**) per kg, according to trade sources.
Fashion
Bangladesh–US tariff deal may have limited impact on India
Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.
The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.
However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.
Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.
Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.
Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.
While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.
Fibre2Fashion News Desk (KUL)
Fashion
US lawmakers introduce Last Sale Valuation Act to end customs loophole
“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.
US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.
If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.
The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.
“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.
Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.
Fibre2Fashion News Desk (CG)
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