Fashion
Germany’s Adidas records 13% revenue growth in 2025 on global demand
In euro terms, revenues reached a record €24.81 billion (~$29.53 billion) in 2025, up from €23.68 billion in 2024, despite a negative currency translation impact exceeding €1 billion. The gross margin improved by 0.8 percentage points to 51.6 per cent, even amid unfavourable currency movements and higher tariffs. Full-year operating profit surged by more than €700 million to €2,056 million, while operating margin expanded sharply to 8.3 per cent from 5.6 per cent a year earlier.
Adidas has reported strong preliminary results for 2025, with currency-neutral revenues rising 13 per cent and reaching a record €24.81 billion (~$29.53 billion), supported by double-digit growth across markets.
Margins and operating profit improved sharply, while Q4 performance remained robust.
Backed by strong cash flows, the company approved a €1 billion (~$1.19 billion) share buyback.
Meanwhile, in the fourth quarter (Q4) of 2025, currency-neutral revenues for the Adidas brand increased 11 per cent, or 10 per cent including prior-year Yeezy sales. Quarterly revenues rose to €6,076 million from €5,965 million in Q4 2024. Gross margin improved by 1 percentage point to 50.8 per cent, while operating profit more than doubled to €164 million, compared with €57 million in the same quarter last year, Adidas said in a press release.
“I am again very proud what our people have achieved. Driving double-digit growth in the fourth quarter despite all the external turbulence, and more than doubling our operating profit in the quarter made the year end very well and made 2025 much better than we had planned and expected when the year started,” said Bjorn Gulden, CEO at Adidas.
“The double-digit growth in all markets and all channels is of course very pleasing, but even more important is that this is quality growth. Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control,” added Gulden.
Buoyed by strong brand momentum, solid fundamentals, a healthy balance sheet and robust cash flow generation, the Adidas Executive Board has approved a share buyback programme. Starting in early February, the company plans to repurchase shares worth up to €1 billion (~$1.19 billion) in 2026, financed through anticipated cash flow generation, with the intention of cancelling the repurchased shares.
Looking ahead, Adidas reaffirmed its confidence in continued growth across sport, lifestyle, comfort and fashion segments, as well as further market share gains globally.
Fibre2Fashion News Desk (SG)
Fashion
War economy fuels $252 bn technical textile boom amid cost surges
Geopolitical tensions are raising textile costs by 10-15 per cent, disrupting supply chains and slowing apparel trade.
Synthetic segments are facing pressure, while cotton remains stable.
Technical textiles are surging, driven by defence and industrial demand.
The industry is shifting from volume apparel to high-value, performance-driven textiles.
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Fashion
Kate Hawley wins Best Costume Design for ‘Frankenstein’ at Oscars 2026
Hawley received the award from former Vogue editor Anna Wintour and actor Anne Hathaway, thanking the Academy and her creative team while describing costume designers as “artisans, alchemists and dream weavers.”
The film, directed by Guillermo del Toro and inspired by Mary Shelley’s classic novel Frankenstein; or, The Modern Prometheus (published in 1818), features richly layered costumes that blend Victorian aesthetics with gothic fantasy. Hawley’s designs employ colour symbolism and intricate textures to reinforce the narrative’s themes of life, death and obsession.
New Zealand costume designer Kate Hawley won the Best Costume Design award at the Academy Awards (Oscars) for the film Frankenstein.
Her elaborate, colour-driven costumes blend gothic aesthetics with Victorian influences, using symbolism and layered textures to enhance the film’s narrative and character development inspired by Mary Shelley’s classic novel.
Throughout the film, colour motifs, particularly shades of red, play a central storytelling role, symbolising the memory of Victor Frankenstein’s mother and recurring emotional themes. Victor’s wardrobe combines Romantic-era silhouettes with flamboyant touches inspired by figures such as David Bowie and Mick Jagger, reflecting the character’s rebellious personality.
Hawley also created intricate costumes for Elizabeth, portrayed by Mia Goth, incorporating botanical and insect-inspired patterns and jewellery elements that highlight the character’s connection to nature. The garments were built with multiple layers and textures to create a painterly, atmospheric visual style aligned with the film’s gothic tone.
The Oscar marks Hawley’s first Academy Award and follows earlier recognition for Frankenstein at the Costume Designers Guild Awards, where the film also won in the period film category.
With its dramatic silhouettes, symbolic colour palette and meticulous craftsmanship, the film’s costume design has been widely praised for helping shape the visual identity of del Toro’s ambitious adaptation of the classic tale.
Fibre2Fashion News Desk (CG)
Fashion
ICE cotton slips on weaker crude, profit booking
The most traded May 2026 contract settled at 67.18 cents per pound, down 0.13 cent. May contract has recorded cumulative loss of 159 points in the last four sessions.
ICE cotton futures declined as softer crude oil prices and profit booking weighed on the market.
The May 2026 contract settled at 67.18 cents/lb, extending recent losses.
Easing geopolitical tensions reduced polyester costs, while weak sentiment and lower trading volumes added pressure, though stable stocks and outlook limited the downside.
Total trading volume reported at 68,955 contracts, significantly lower than previous week’s average of 106,740 contracts.
The decline in crude oil prices, triggered by easing geopolitical tensions, weighed on cotton through its linkage with polyester prices. Comments by Donald Trump on ongoing US–Iran negotiations—despite Iran’s denial—along with reports of a five-day delay in planned US strikes on Iran’s energy facilities, eased fears of supply disruptions and pressured crude prices.
This development led to a sharp plunge in oil prices, which had been supported earlier due to Middle East tensions. Iran’s denial of talks helped limit further fall in crude oil, thereby capping downside in cotton and grains.
Market sentiment turned weak as prices slipped below recent highs, reflecting profit booking and external pressure.
Market analysts said that Trump’s statements supported equity markets and indirectly stabilised cotton sentiment.
According to BMI Research outlook, US cotton prices expected to average 68–70 cents per pound, supported by competitiveness against synthetic fibres and weaker 2026-27 crop outlook.
According to CFTC data, speculators added 37,050 contracts, shifting from net short to net long position of 3,561 contracts.
ICE deliverable stock (No.2 cotton) remained unchanged at 115,640 bales as of March 20, indicating stable supply availability
This morning (Indian Standard Time), ICE cotton for May 2026 was traded at 66.74 cents per pound (down 0.44 cent), cash cotton at 65.18 cents (down 0.13 cents), the July 2026 contract at 68.91 cents (down 0.40 cent), the October 2026 contract at 71.31 cents (down 0.13 cent), the December 2026 at 71.44 cents (down 0.40 cent) and the March 2027 contract at 72.51 cents (down 0.43 cent)). A few contracts remained at their previous closing levels, with no trading recorded so far today.
Fibre2Fashion News Desk (KUL)
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