Fashion
Germany’s Puma launches refreshed speedcat trio with creative campaign
Every performance begins with a blank stage. The PUMA Speedcat’s latest moment explores the magic of creative expression.
PUMA reimagines its Speedcat design with a new campaign and refreshed silhouettes: the Speedcat Wedge, Speedcat Ballet, and Speedcat OG.
Showcased by creative trailblazers Lea Waldberg, Madeline Woo, and Renata Kats, the collection blends heritage with expressive movement.
Updated styles feature brown suede and metallic grey accents, marking a bold new chapter for the iconic silhouette.
PUMA’s new campaign frames the Speedcat as the lead actor; an icon reborn on a stage where the ending is unwritten, and everything is possible. Here, three protagonists bring the story to life. A stylist, a ballet dancer, and a photographer each move and perform with a freedom that mirrors the Speedcat’s sleek and unmistakable design. Each known for defying the norm in their industry, Lea Waldberg, Madeline Woo, and Renata Kats show how the Speedcat emboldens their sense of personal expression, taking inspiration from the blank space surrounding them and transforming it into a unique visual statement.
What begins as a neutral space evolves with each step, each gesture, each spin is proof that creativity doesn’t need boundaries, only starting points. The Speedcat exists at this intersection: grounded in heritage, yet fluid enough to adapt to any style, any movement, any stage. It is not just worn, but personified, unlocking the blank slate of creativity in those who step into it.
With this campaign, PUMA also turns the page to a new chapter: the reintroduction of the Speedcat Wedge, pulled from PUMA’s archive, with a concealed heel that elevates the icon with new proportions. The collection also includes the new Speedcat Ballet, evoking the chic feel of ballet flats, with an updated strap closure. Lastly, the Speedcat OG is shaped after the original, archival 1999 Speedcat. The trio is brought together with a brown suede makeup, with contrasting metallic grey hits. The collection also includes a new Speedcat Premium and Speedcat Ballet, all subtly rendered in soft brown suede with silver metallic accents.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
On a year-on-year (YoY) basis, final demand prices climbed 3.4 per cent in the 12 months ended February, matching the largest annual increase recorded in February 2025. Margins for apparel, footwear, and accessories retailing declined by 4.5 per cent, BLS said in a press release.
US producer prices rose 0.7 per cent MoM in February 2026, with annual inflation at 3.4 per cent.
The increase was driven mainly by services, up 0.5 per cent, while goods prices climbed 1.1 per cent, led by energy.
Apparel retail margins fell 4.5 per cent.
The data signals broad-based wholesale inflation, with sustained pressure despite weakness in select consumer-facing segments.
The February rise was driven largely by services, which accounted for more than half of the overall increase. Prices for final demand services advanced 0.5 per cent, marking the third consecutive monthly gain. Within this category, prices for services excluding trade, transportation, and warehousing rose 0.6 per cent, contributing nearly three-fourths of the increase. Trade services and transportation and warehousing services also posted gains of 0.4 per cent and 0.5 per cent, respectively.
Meanwhile, prices for final demand goods rose 1.1 per cent in February, the steepest increase since August 2023. Energy prices also increased by 2.3 per cent, while prices for goods excluding food and energy registered a more modest rise of 0.3 per cent.
Fibre2Fashion News Desk (SG)
During the period, apparel imports declined by *.** per cent to **,***.*** million SME from **,***.*** million SME in ****. Imports of textiles (non-apparel) reached **,***.*** million SME in ****, marking a decline of *.** per cent compared with **,***.*** million SME in ****.
The import volume of cotton products fell by *.** per cent to **,***.*** million SME during the review period, compared with **,***.*** million SME a year earlier. Meanwhile, imports of man-made fibre (MMF) products decreased to **,***.*** million SME in ****, down from **,***.*** million SME in ****.
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