Fashion
Global businesses eye growth during China’s longest Singles’ Day sale period to date
By
Reuters
Published
November 11, 2025
Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world’s biggest shopping event happens in China each year – and is called Singles’ Day.
Originally a holiday to celebrate being single, as a counter to Valentine‘s Day, the event has grown into a weeks-long online shopping festival that this year began on October 9 and runs through November 11 – making it the longest Singles’ Day sales period ever.
The idea for Singles’ Day originated at China’s Nanjing University back in 1993 and was originally called “Bachelor’s Day.” On the day, single people treat themselves with gifts and presents, while also organising social gatherings and parties.
Last year, the total value of goods sold during the shopping bonanza – also known as “Double 11” – totalled 1.44 trillion yuan ($202 billion), according to data provider Syntun. That is almost five times the $41.1 billion US shoppers spent last year during Cyber Week, the period from Black Friday to Cyber Monday, per data from Adobe Analytics.
Cyber Monday immediately follows Black Friday, which falls on the day after the US Thanksgiving Day holiday, the busiest shopping day of the year in the US. But growth has been harder to come by for major e-commerce players in China, which have extended their Singles’ Day sales period and leaned heavily on subsidies and coupons to entice spending. Last year’s sales growth rate of 27% was largely attributed to a longer overall festival period.
This year Alibaba Group pledged 50 billion yuan in subsidies for its 88VIP members over the Singles’ Day period. The event has, in recent years, lost some of its novelty with the rise of other shopping festivals in China, including the midyear “618” sales which is the country’s second-largest, and has also lengthened to a weeks-long event.
While Alibaba started “Double 11” in 2009 to win over online shoppers with discounts and promotions, China’s major e-commerce platforms now all take part in it. JD.com joined in 2012 and PDD Holdings-owned Pinduoduo has also become a significant player, offering low-cost products in competition with Alibaba-owned Tmall and Taobao platforms.
Last year, categories covered by a national 150 billion yuan household-appliance-subsidy scheme outperformed. With a higher comparison base this year, those categories are expected to decline. Nomura analysts forecast in October that home appliance sales will fall 20% in the fourth quarter in China. Instant retail – one-hour delivery of online orders – is also a focus this year. Alibaba and JD.com have poured billions into subsidies throughout 2025 to attract shoppers to rapid-delivery channels, which have been growing faster than e-commerce overall.
Many global companies, from apparel maker Nike to cosmetics firm Estee Lauder and consumer goods giant Procter & Gamble, have a big presence on Chinese e-commerce platforms such as Tmall and JD.com. Aggressive discounting has been a hallmark of Chinese shopping festivals since pandemic restrictions ended in China in late 2022, though consumption overall has remained sluggish as people save more in the face of macroeconomic challenges and a prolonged property crisis.
According to Alibaba, 35 brands, including Nike, L’Oreal, and local firms Anta and Proya, sold more than 100 million yuan of merchandise in the first hour of the sale this year. At a press conference a few days into its Singles’ Day sales period, JD.com said it would list over 100,000 “hit” products at its lowest prices of the year and sell 50,000 pairs of thermal Long Johns at 2 yuan each, shipping included.
Phone sales are expected to be strong this year, given recent launches of Apple‘s iPhone 17 series and Xiaomi‘s 17 series in September. Within the first two hours, sales of iPhone on Apple’s Tmall store exceeded the full-day total for the same period last year, according to Alibaba, which did not disclose specific figures.
© Thomson Reuters 2025 All rights reserved.
Fashion
UK commits $1.25 mn to trade facilitation programme for 2026–29
The programme is jointly implemented by UN Trade and Development (UNCTAD), the World Customs Organization and UK Customs.
The UK has committed around $1.25 million in funding for the ‘Accelerate Trade Facilitation’ programme for the 2026-2029 period.
The programme is jointly implemented by UNCTAD, the World Customs Organization and UK Customs.
The latest phase will expand the programme’s capacity-building activities and introduce the Reform Tracker tool to up to three additional countries.
For more than a decade, the programme has supported over 30 economies to speed up the movement of goods and strengthen cooperation between the public and private sectors.
“We will build on the strong and sustained impact achieved by partner countries over the last 11 years of the programme, strengthening national trade facilitation committees and driving practical, lasting reforms that make trade simpler, faster and more inclusive while supporting economic growth,” said Megan Shaw, deputy director of international customs and border engagement at UK Customs in an UNCTAD release.
The programme will continue to place national trade facilitation committees (NTFCs) at the core of its work. NTFCs serve as coordination platforms where government agencies and businesses identify bottlenecks, agree on priorities and advance trade facilitation reforms.
UNCTAD has supported them through specialised training, including via its trade facilitation e-learning platform, and practical tools such as the Reform Tracker. The tool helps countries monitor progress on trade facilitation reforms and keep society-wide collaborators aligned.
“These reforms contribute to a trading environment that is faster, cheaper, more transparent and more predictable—conditions that help businesses compete and grow,” said Angel Gonzalez Sanz, officer-in-charge of UNCTAD’s division on technology and logistics.
The 2026-2029 phase will expand the programme’s capacity-building activities and introduce the Reform Tracker to up to three additional countries.
These efforts will help deepen digitalisation and improve coordination between border agencies—measures crucial to reducing costs and processing times for traders.
Fibre2Fashion News Desk (DS)
Fashion
Sweden’s H&M’s Q1 FY26 sales dip but margins improve on cost control
The gross profit reached SEK 25,138 million (~$2.39 billion), with the gross margin improving to 50.7 per cent from 49.1 per cent a year earlier, supported by lower markdown costs and more efficient sourcing.
H&M has reported net sales of SEK 49,607 million (~$4.72 billion) in Q1 FY26, with sales down 1 per cent in local currencies.
Improved cost control lifted gross margin to 50.7 per cent and operating profit rose 26 per cent.
The net profit increased to SEK 704 million (~$75.05 million), while inventory fell 16 per cent.
Currency effects weighed on revenue despite stronger margins and improving sales.
The operating profit rose by 26 per cent to SEK 1,512 million, lifting the operating margin to 3 per cent from 2.2 per cent. Selling and administrative expenses declined by 1 per cent in local currencies and by 9 per cent in SEK terms, reflecting continued cost discipline, H&M said in a press release.
The net profit after tax (PAT) increased to SEK 704 million (~$75.05 million), with earnings per share (EPS) improving to SEK 0.45 from SEK 0.37. Inventory management also showed progress, with stock-in-trade falling 16 per cent to SEK 34,608 million, indicating improved inventory productivity.
However, sales in SEK terms were impacted by a currency translation effect of just over 9 percentage points due to the strengthened Swedish krona. The quarter began with weaker demand following strong Black Friday trading, though sales trends improved towards the end, supported by spring collections.
“Good cost control and improved gross margin contributed to strengthened profitability in a quarter marked by cautious consumption and large currency translation effects,” said Daniel Erver, CEO at H&M.
Looking ahead, H&M expects March 2026 sales to rise by 1 per cent in local currencies. The company also highlighted its sustainability progress, noting that 32 per cent of materials used in 2025 were recycled, while 91 per cent were either recycled or sustainably sourced.
Fibre2Fashion News Desk (SG)
Fashion
EU-funded RegioGreenTex pushes 25 SME pilots to commercialisation
RegioGreenTex was one of the first projects funded under the Interregional Innovation Investments (I3) Instrument programme that focused on process, service and business model innovation, developing advanced textile recycling technologies, regional recycling hubs, and a digital ecosystem for matchmaking and capacity building.
Five regional hubs mapped SME needs and developed services and value chains as well as tools that keep helping SMEs, an official release said.
The RegioGreenTex Digital Tool keeps matchmaking, sharing trainings and hosting the participants’ knowledge base.
The Waste Wizard shows how artificial intelligence-enhanced matchmaking can link leftover textiles with the right reuse or recycling routes.
From recycled-content yarn processes (Tintex) to Recycrom low-impact dyeing (Officina39), ultrasonic quilting for full recyclability (Rovitex) and hybrid recycled-fibre yarns (Hilaturas Mar), the pilots showed concrete, repeatable ways to cut impact without losing performance.
The hubs are now open for collaboration, the digital tools are live and the pilot portfolio is primed for investors and adopters.
Fibre2Fashion News Desk (DS)
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