Business
Google UK boss issues new warning over potential social media ban for under-16s
Google’s UK boss has warned that a ban on social media for under-16s is not the “right approach” and risks driving children towards “more dangerous and unsupervised corners of the internet.”
Kate Alessi, managing director and vice-president of Google UK and Ireland, said that the tech giant, which owns YouTube, does not support “blanket bans.”
Her intervention comes amid mounting calls for the government to prevent children from accessing social media, with an outright ban for under-16s currently under active consultation.
The discussion gained further urgency after Prime Minister Sir Keir Starmer indicated his preparedness to take action against features designed to keep young people addicted to social media.
This follows a landmark US court case last week, which saw Facebook owner Meta and Google found liable for a woman’s childhood social media addiction.
They were ordered to pay $6m (£4.6m) in damages, having been deemed responsible for “deliberately designing addictive products.”
Ms Alessi said Google does not agree with the verdict and plans to appeal.
She said a social media ban is not the answer to children’s online wellbeing and cautioned if countries such as the UK followed the lead of Australia, which introduced a world-first social media ban for under-16s in December, it could have unintended consequences.
Ms Alessi said: “We don’t believe that’s the right approach.
“We believe blanket bans take choices away from parents and push kids out of supervised spaces.”
But she said it was important that “appropriate guardrails” are in place, with YouTube recently introducing features to help prevent addictive behaviours in children and teenagers, such as timers for its Shorts format, as well as customised “Bedtime” and “Take a break” functions.
“We want to make sure our products are built to be as safe as possible,” Ms Alessi said.
“We’ll work with government and continue to partner with them as they work through this,” she added.
The comments come as Google announced its latest community programme to boost artificial intelligence (AI) knowledge and skills to help Britons progress professionally.
It is launching pop-up hubs across the UK to train people on how to get the best out of AI, including “quick win” demos on areas such as how to automate admin tasks and use agentic tools to carry out tasks and research, as well as guides on building a social media presence.
The pop-up hubs – called Squeeze the Juice bars – will be based in Leeds, Liverpool and Birmingham and the Government’s so-called AI Growth Zones in Oxfordshire, the North East, Wales and Lanarkshire.
The firm is also launching a tour of university campuses nationwide, while it has earmarked nearly £2 million in funding through its Google.org charitable arm to help fund AI initiatives run by social enterprise group Inco, children’s charity Chance and the Good Things Foundation.
Google hopes the programme will “uplevel” AI use, with recent research commissioned by the firm showing only a quarter of AI users believe they are getting significant value and only one in 10 see themselves as advanced users.
Ms Alessi said: “Unlocking real value means moving beyond basic adoption to ‘squeeze the juice’ from these tools.
“With AI Works for Britain, we’ll bring practical AI skills to people in every corner of the UK – from juice bars to Jobcentres – to help them use AI to achieve their goals.”
Business
Big drop! Why bench strength of TCS, Infosys, Wipro & other IT companies has fallen by around 75,000 people – The Times of India
Indian IT sector majors – Tata Consultancy Services (TCS), Wipro, Infosys, HCL Tech, and Tech Mahindra – have seen their bench strength drop by 25% in the last two years. Bench strength acts as a traditional reserve workforce with an aim to be a cushion during demand fluctuations. This buffer has contracted sharply, declining by roughly one-fourth over the past two years, and industry observers believe it may not return to earlier levels even if growth revives.Across major firms such as TCS, Infosys, Wipro, HCLTech and Tech Mahindra, the number of employees on the bench has dropped by around 75,000, falling from nearly three lakh to about 2.25 lakh, according to industry estimates cited by experts in an ET report.The proportion of unassigned employees has also narrowed considerably. “The bench across IT services is currently between 8-15% of the workforce compared to over 20% earlier,” said Pareekh Jain, CEO of EIIRTrend. Similarly, TeamLease Digital estimates the current range at 8-12%, down from 20-30% in previous years.
Deeper Shift In IT Sector Bench Strength Trends
Historically, companies maintained a sizeable bench by hiring in anticipation of future projects, ensuring that skilled personnel were readily available when demand materialised. This approach was viable during periods of rapid expansion. However, firms are now moving away from that model and tightening workforce utilisation.Companies that once operated with 4-5% of employees on the bench are now targeting significantly lower levels, often between 1% and 1.5%. In some cases, stricter policies have been introduced. For instance, in TCS bench duration has been capped at around 35 days annually, after which performance evaluations are initiated, and employees who remain unallocated may be asked to exit.Experts indicate that this shift is not merely cyclical but reflects a deeper structural change. “The concept of bench does not make sense unless an IT services firm can predict skill or role-based demand with 90% accuracy three months in advance,” said Gaurav Vasu, founder of UnearthInsight.Slower industry growth has been identified as the primary driver behind this contraction, rather than technological disruption. “Low growth is the bigger factor in bench reduction today. When growth returns, firms may not need to rebuild their bench because local hiring in different countries has increased significantly over the last five to six years,” Jain said.Over the past two years, hiring patterns have undergone a clear shift. Demand for traditional mid-level delivery roles has declined by roughly 20–30 per cent, while requirements for skills in artificial intelligence, generative AI, data, and cloud technologies have increased by about 30–40 per cent across the same firms, according to Neeti Sharma, CEO of TeamLease Digital.Global capability centres, however, present a more varied trend, with mid-level recruitment showing relatively greater resilience. “Leadership hiring has grown in line with overall demand, with the share of such roles increasing from around 15% in 2024 to around 20% in 2025. What has changed is the nature of these roles. Today, more than 50% of job demand is driven by emerging skills, especially in AI, cloud, and platform engineering,” said Kapil Joshi, CEO of IT staffing at Quess Corp. In contrast, hiring at the entry level has declined by around 30–35 per cent during the same period, he added.The changes are also affecting how quickly professionals are placed. The average time required to assign a benched engineer with 8–12 years of experience has lengthened to 60–90 days, compared with 30–45 days earlier, Sharma told ET.
Salary Trends
Compensation trends are diverging as well. Premiums for lateral hiring in non-AI roles have reduced to 10–20 per cent, down from 25–35 per cent in FY 2022–23. In contrast, professionals with AI capabilities continue to command premiums of 20–30 per cent and tend to secure offers more quickly, Sharma said. According to Quess data, premiums for generative AI roles range between 15–40 per cent depending on the position.The broader career structure within IT services firms is also evolving. “The people manager role is not disappearing, but its responsibilities are narrowing, shifting toward revenue expansion and profitability management away from headcount oversight,” Vasu said.
Business
Industrial output grows 5.2 per cent as manufacturing rebounds – The Times of India
NEW DELHI : The country’s industrial output growth accelerated in Feb, led by a recovery in the manufacturing sector, but the West Asia conflict is expected to weigh heavily on the crucial sector in the months ahead.Data released by the National Statistics Office (NSO) on Monday showed the index of industrial production rose 5.2 per cent in Feb, a tad higher than the upwardly revised 5.1% in Jan. The manufacturing sector rose 6 per cent in Feb, higher than 2.8 per cent in Feb last year and above the 5.3 per cent in Jan.Within the manufacturing sector, 14 out of 23 industry groups grew in Feb compared to the same month a year earlier. The top three positive contributors in Feb were — manufacture of basic metals (13.2 per cent), manufacture of motor vehicles, trailers and semitrailers (14.9 per cent) and manufacture of machinery and equipment (10.2 per cent), according to the statistics office. The electricity and mining sectors remained sluggish, rising 2.3 per cent and 3.1 per cent respectively.Experts expect the West Asia conflict to hurt factory sector expansion. Aditi Nayar, chief economist, ICRA, said the agency expects IIP growth to decelerate to 3 per cent-4 per cent in March, amid the unfolding adverse impact of the West Asia crisis on some manufacturing segments, both through the price and availability channels, and weaker electricity performance in the month.

Business
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