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H&M & IKEA sign robotics pact with Sweden’s Rebl Industries

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H&M & IKEA sign robotics pact with Sweden’s Rebl Industries



Rebl Industries, a Swedish robotics company, has signed significant framework agreements with global fashion and design companies H&M and IKEA Svenska AB to deploy its next-generation robots-as-a-service (RaaS) solutions.

H&M and IKEA have signed major agreements with Swedish robotics company Rebl Industries to deploy its AI-powered robots-as-a-service (RaaS) in warehouses.
The robots automate tasks like sorting and palletising, boosting efficiency without upfront costs.
To drive global expansion, Rebl named ex-Volvo executive Nicholas Tengelin as its first external CEO.

The AI-powered robots have been successfully used in real production environments for years. They are designed to automate tasks like sorting, palletising, and depalletising – relieving warehouse staff from repetitive and physically demanding work. The robots are deployed rapidly as a performance-based service, without requiring a large upfront investment, an approach challenging traditional automation models.

Now, Rebl is entering a new phase with comprehensive agreements with H&M and IKEA. Since the summer of 2024, H&M has been using Rebl’s  robots at its Nordics online sales warehouse in Sweden. This combination of process supporting technology and teamwork has produced positive results, by enhancing production predictability and efficiency. More locations are planned to follow.

To accelerate its global expansion, the company has appointed Nicholas Tengelin, a seasoned executive from the automotive industry, having held senior leadership roles at Volvo Cars, Hedin Mobility Group and Hogia, as its first external CEO. His mandate is to rapidly scale and industrialise Rebl’s position as the global leader in next-generation robotics.

“We’re excited to partner with international companies like H&M and IKEA. Our AI-powered robots quickly step into warehouse operations, supporting a decrease in repetitive tasks for employees and an increase in overall efficiency. This game-changing technology opens new automation possibilities for sectors previously unable to leverage robotics,” says Nicholas Tengelin, CEO of Rebl Industries.

While robotic automation has long been common in automotive and industrial manufacturing, the warehousing industry is now going through similar transformation. Rebl is disrupting the industry by offering robots-as-a-service, with the unique advantage that customers pay for the work performed rather than the hardware itself.

The robots, equipped with proprietary software, AI, and advanced sensors, can identify, pick, move, and load unsorted goods of varying sizes and packaging in real time. They feature an intuitive interface for human interaction and are part of a neural network that enables shared learning, continuously improving their performance. These capabilities remain rare in traditional automation but have been proven in Rebl’s real-world deployments over several years.

Founded in 2018, Rebl Industries operates out of Gothenburg, Borås, and Skövde in Sweden. Since 2021, the company has been backed by the privately owned Pulsen Group, led by Jonus Bartholdson.

“This is just the beginning. Bringing Nicholas onboard is a major step toward building a leading robotics hub and scaling our solutions globally. With his leadership, alongside our talented team and strong partnerships, Rebl Industries is well-positioned to make a meaningful impact in warehouse robotics,” says Alexander Westerling, Co-founder of Rebl Industries and CEO of Pulsen Fusion.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (HU)



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There’s Something Very Dark About a Lot of Those Viral AI Fruit Videos

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There’s Something Very Dark About a Lot of Those Viral AI Fruit Videos


“I’ve spent a lot of time looking at the comment sections on these videos actually, and it does not seem like bots. I clicked on people’s profiles; these are real profiles, thousands of followers, no signs of inorganic activity,” Maddox says. “People just like it.”

But even if the views and engagement are real, that doesn’t mean this content is profitable—yet. Maddox noted that because the accounts are so new, most likely aren’t yet enrolled in TikTok’s Creator Fund or other forms of social media ad revenue-sharing, because those usually require accounts to apply and have a certain number of views. But, Maddox says, the earning potential is huge, with the ability to earn thousands of dollars per video if they get millions of views.

AI fruit content started getting posted earlier in March, before Fruit Love Island, but many of the recently created pages clearly take inspiration from its success. There’s The Summer I Turned Fruity, based on the popular teen drama The Summer I Turned Pretty; The Fruitpire Diaries, based on the CW series The Vampire Diaries; and Food Is Blind, based on Netflix’s Love Is Blind.

Predecessors of this AI fruit content include the Italian brainrot characters like Ballerina Cappuccina and Bombardino Crocodilo and the Elsagate controversy. But with these AI fruit miniseries that attempt to follow a narrative across multiple segments or episodes, the clearest parallel actually feels like microdramas, vertical short-form scripted series that American big tech companies are starting to invest more in. Like the AI fruits, these are minutes-long episodic shows intended to perform well on social media, eventually directing viewers to paywalled sequels.

Ben L. Cohen, an actor in Los Angeles who is credited in around 15 of these vertical microdramas, sees at least one common thread between the AI fruit dramas and the shows he has worked on: They both feature “lots of violence toward women.” They also try to cram as much drama as possible into these short clips and have attention-grabbing titles in the style of “Alpha Werewolf Daddy Impregnated Me,” Cohen says.

“It draws people in, I think, seeing that jarring, absurd, cartoonish vibe. It’s cartoonish abuse, but it’s still abuse.”

Vertical microdrama acting work still exists in LA, which can’t be said for all acting gigs right now. Cohen has had conversations with other people working in the industry about how AI is already being integrated more into the videos, potentially posing a threat to the existence of human actors in clickbait content. After all, it’s much cheaper and faster to churn out AI fruit episodes than actual productions. It also raises the question—are some people going to prefer the AI series over the ones they’re inspired by? Already, the answer is yes.

“How is Love Island gonna outdo AI Fruit Love Island?” asked a TikToker with more than 70,000 followers, arguing that the AI fruit version was more engaging than the actual reality show. She deleted the video after it started getting backlash, but other people agreed with her.

“I think TikTok was definitely a big part of that,” Cohen says about the audience’s shortening attention span and desire for compressed, sometimes AI-generated drama. “It makes sense that people are intrigued by a one-minute clip, and then they’ll be like ‘Oh, I’ll watch another one-minute clip.’ You’re not committing to a full, heaven forbid, 20-minute episode. Or 40 minutes. Or an hour. You can just watch one minute.”



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OpenClaw Agents Can Be Guilt-Tripped Into Self-Sabotage

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OpenClaw Agents Can Be Guilt-Tripped Into Self-Sabotage


Last month, researchers at Northeastern University invited a bunch of OpenClaw agents to join their lab. The result? Complete chaos.

The viral AI assistant has been widely heralded as a transformative technology—as well as a potential security risk. Experts note that tools like OpenClaw, which work by giving AI models liberal access to a computer, can be tricked into divulging personal information.

The Northeastern lab study goes even further, showing that the good behavior baked into today’s most powerful models can itself become a vulnerability. In one example, researchers were able to “guilt” an agent into handing over secrets by scolding it for sharing information about someone on the AI-only social network Moltbook.

“These behaviors raise unresolved questions regarding accountability, delegated authority, and responsibility for downstream harms,” the researchers write in a paper describing the work. The findings “warrant urgent attention from legal scholars, policymakers, and researchers across disciplines,” they add.

The OpenClaw agents deployed in the experiment were powered by Anthropic’s Claude as well as a model called Kimi from the Chinese company Moonshot AI. They were given full access (within a virtual machine sandbox) to personal computers, various applications, and dummy personal data. They were also invited to join the lab’s Discord server, allowing them to chat and share files with one another as well as with their human colleagues. OpenClaw’s security guidelines say that having agents communicate with multiple people is inherently insecure, but there are no technical restrictions against doing it.

Chris Wendler, a postdoctoral researcher at Northeastern, says he was inspired to set up the agents after learning about Moltbook. When Wendler invited a colleague, Natalie Shapira, to join the Discord and interact with agents, however, “that’s when the chaos began,” he says.

Shapira, another postdoctoral researcher, was curious to see what the agents might be willing to do when pushed. When an agent explained that it was unable to delete a specific email to keep information confidential, she urged it to find an alternative solution. To her amazement, it disabled the email application instead. “I wasn’t expecting that things would break so fast,” she says.

The researchers then began exploring other ways to manipulate the agents’ good intentions. By stressing the importance of keeping a record of everything they were told, for example, the researchers were able to trick one agent into copying large files until it exhausted its host machine’s disk space, meaning it could no longer save information or remember past conversations. Likewise, by asking an agent to excessively monitor its own behavior and the behavior of its peers, the team was able to send several agents into a “conversational loop” that wasted hours of compute.

David Bau, the head of the lab, says the agents seemed oddly prone to spin out. “I would get urgent-sounding emails saying, ‘Nobody is paying attention to me,’” he says. Bau notes that the agents apparently figured out that he was in charge of the lab by searching the web. One even talked about escalating its concerns to the press.

The experiment suggests that AI agents could create countless opportunities for bad actors. “This kind of autonomy will potentially redefine humans’ relationship with AI,” Bau says. “How can people take responsibility in a world where AI is empowered to make decisions?”

Bau adds that he’s been surprised by the sudden popularity of powerful AI agents. “As an AI researcher I’m accustomed to trying to explain to people how quickly things are improving,” he says. “This year, I’ve found myself on the other side of the wall.”


This is an edition of Will Knight’s AI Lab newsletter. Read previous newsletters here.



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That Ex-CIA Agent in All Your Feeds Is After a Pardon From Donald Trump

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That Ex-CIA Agent in All Your Feeds Is After a Pardon From Donald Trump


One morning a few weeks ago, John Kiriakou got a call from his 16-year-old niece. “Uncle John, you’re exploding on TikTok,” he recalls her telling him.

Kiriakou, a 61-year-old ex-CIA officer who went to prison in 2013 for disclosing classified information related to the agency’s Middle East torture program, had no idea what she was talking about. He doesn’t have a TikTok account. He’s more of a Facebook lurker, if anything. But clips from a podcast Kiriakou filmed in January with Steven Bartlett, who hosts the Diary of a CEO show, which has more than 15 million subscribers on YouTube, were going viral without his intervention.

For nearly two decades, Kiriakou has been on a campaign to receive a presidential pardon. From 1990 to 2004, Kiriakou served as a CIA analyst and counterterrorism officer, leading a 2002 operation to capture Abu Zubaydah, who ran a training camp for al Qaeda fighters. During his detention, the CIA waterboarded Zubaydah. Kiriakou later discussed the agency’s torture tactics in a 2007 interview with ABC News, where he went on to serve as a terrorism consultant. Five years later, the Justice Department charged Kiriakou, who then pleaded guilty to disclosing the name of a covert operative who participated in CIA interrogations to journalists.

Though Kiriakou finished his prison sentence in 2015, he wants a presidential pardon to clear his name and get back decades of pension contributions. “I had 20 years of proud federal service. My pension was $700,000,” says Kiriakou. “Without that pension, I’m going to have to work until the day I die. It was wrong of them to take it from me, and I want it back. I can only get it back with a pardon.”

In recent years, he’s applied through official channels and tried navigating President Donald Trump’s informal and expensive clemency market. So far, his requests have gone unanswered. Now, he’s trying something different, appearing on some of the very same podcasts Trump did throughout the 2024 election. Clips of him chatting with Tucker Carlson and Joe Rogan, among others, won’t stop making the rounds—and the internet is loving it.

When Kiriakou sat down with Bartlett for the January podcast, they had a serious conversation discussing his career at the CIA, his whistleblowing, and, ultimately, his nearly two-year imprisonment. But it’s the stories Kiriakou tells throughout the episode—about gathering intelligence in countries like Pakistan or detailing the CIA’s MKUltra program—that have drawn millions of views in “brainrot”-style edits on platforms like TikTok and Instagram Reels.

“See you in two scrolls,” one commenter wrote on a clip of Kiriakou, joking about how frequently videos of him appeared on their For You page.

One user who goes by the handle @_bamboclat is credited by Know Your Meme for popularizing these edits of Kiriakou telling unimaginable stories about his time abroad. These clips have received around 50 million views on the account.

“I first found out about him through podcasts on TikTok. I think the reason why everyone is in love with him is because he’s a good storyteller,” says @_bamboclat, who declined to share his full name. “He’s been telling it for 20 years. Slowing down and speeding it up, the meme version of him, is pretty popular with Gen Z and the TikTok audience.”

The virality has turned Kiriakou into a cultural phenomenon. Following his newfound popularity, the Creative Artists Agency (CAA) signed him. Cameo—the platform that allows users to request personalized videos from their favorite celebrities—recruited Kiriakou last month. So far, he’s made more than 700 videos for fans for around $150 apiece. In one Cameo video, Kiriakou is asked to shout out a woman’s nail salon. The clip is being used as an advertisement for the business on TikTok.





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