’Tis the season for holiday campaigns, and luxury fashion’s frontrunners are embracing togetherness, nostalgia, and a touch of winter fantasy for Holiday 2025. From Prada’s automobile winter journey to Mulberry’s British celebration, here’s how the industry’s biggest names are making the season shine.

Mulberry 

Mulberry returns to its British roots with a festive campaign, entitled “Here We Go Round the Mulberry Tree”. In a series of documentary-style videos and stills, the campaign stars Penelope Tree and Cora Corré in a joyful gathering beneath the Mulberry Tree, spotlighting new season styles like the Lennox, Mini Heritage Bayswater, and reimagined Roxanne bags.

Prada

Prada’s cinematic holiday campaign, captured by Glen Luchford, follows Maya Hawke, Damson Idris, Letitia Wright, Louis Partridge, and Li Xian on an automobile winter journey. Stills celebrate the holiday period as time of kinship and sharing, while the accompanying films capture the cast sharing personal stories of their holiday memories.

Coach

Coach’s new holiday campaign stars Elle Fanning, Charles Melton, Kōki, Soyeon, Griff, and Ravyn Lenae, boldly pursuing new adventures with their Coach bags as trusted companions. Captured by photographer and director Dan Beleiu, the campaign highlights a range of bags including the iconic Tabby bag, in both the classic shape as well as new, softer silhouettes, the Empire, Brooklyn, and the new Mott Messenger, from the brand’s New York family of bags. 

Boss

The Boss Holiday campaign for 2025, stars TikToker Khaby Lame and model Amelia Gray, with creative direction from Trey Laird and the agency Team Laird. In the campaign’s hero video, Lame and Gray explore a gilded world full of stylish gifts and holiday surprises while bundled up in clothes and accessories from the Boss x Steiff collaboration. Singer-songwriter Khalid also joins in the festivities, providing a playful narration. 

Ferragamo

Ferragamo’s holiday campaign revisits moments of nostalgia and family togetherness through a series of short films and images. It showcases two key moments: the art of gifting and the joy of dressing up, each of which showcase Ferragamo’s artisan-crafted shoes, bags, accessories, silk scarves, and ties.

Tommy Hilfiger

Tommy Hilfiger captures the Holiday season in full swing with K-pop icon Jisoo fronting the campaign. Plush textures, bold colours, and classic Americana prep are reimagined for modern celebrations. In true Tommy spirit, the Holiday 2025 campaign will be brought to life with activations in key cities worldwide. 

Max Mara

Max Mara transforms its camel-hued world into a snow-dusted reverie of softness and sophistication. Its holiday campaign spotlights icons like the 101801 Icon Coat, Olimpia Jacket and the Whitney Bag, as snow gently envelops the scene, evoking timeless elegance and the ritual of slowing down during the festive season.